Terrestrial broadcasters ITV, Channel 4 and Channel 5 are reportedly backing the BBC in its bid to lobby the Government for free carriage on BSkyB’s satellite platform, following concerns over the prices the broadcaster is charging.It is understood that the terrestrial broadcasters are calling on the Government to amend legislation that requires them to pay… Continue reading Rival Broadcasters To Appeal Against Sky Carriage Fees
Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association (MDA).September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million,… Continue reading 2 Million Text Messages Sent Each Hour During September
Legislation to ban tobacco advertising in Britain passed through the House of Commons last night, 40 years after the Royal College of Physicians published conclusive evidence linking smoking with lung cancer.The proposed legislation will ban press, billboard and online advertising of tobacco and will prohibit free distribution of tobacco products, direct mail or coupon offers.… Continue reading UK Tobacco Ad Ban Passed By Parliament
US online advertising revenues fell by 4.1% to $1.46 billion in the second quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that internet adspend was down 21.9% when compared with Q2 2001. The report also revised down its Q1 estimate to $1.52… Continue reading US Internet Advertising Remains In Decline
Opus has secured a six-figure deal with More Th>n to encourage safe driving through a promotion on Classic FM.The deal, which will target 4.5 million ABC1s with cars, runs throughout October and November and includes on air and online promotions, as well as a competition giving listeners the chance to win a Mini Cooper.The on… Continue reading More Th>n Promotes Safe Driving Through Classic FM
Although broadband is proving popular in some parts of Europe, significant growth will not occur until dial-up internet access has peaked, according to a study from Probe Research. The report, European/African Internet Connectivity and Leading European ISPs, forecasts that providers can expect to see ongoing growth in broadband through 2007. However, Probe suggests that many… Continue reading Broadband Providers Must Reach Out To Consumers, Says Report
Carlton and Granada are expected to ask competition regulators to broaden the definition of the advertising market in which they operate, in a bid to secure approval for their proposed £2.6bn merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company).According to a report in today’s Financial Times, the two ITV partners, who… Continue reading Carlton And Granada To Appeal To Regulators Over Merger
Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million,… Continue reading Text Appeal Shows No Sign Of Abating
Carlton and Granada, were among yesterday’s worst media performers as worries that their merger might be postponed weighed heavily on the ITV partners. Carlton was down 5.06% to close at £1.22, while Granada slipped 4.33% to finish at 71žp.At the other end of the scale, Cable & Wireless was the best performer in the FTSE… Continue reading Sharewatch
Advertisers have always used celebrities to market their products. However, the rich and famous are becoming increasingly keen to protect their image, meaning that brands must tread carefully to avoid expensive legal complications. Marina Palomba, legal director of the IPA, explains…The unauthorised use of celebrities has become a big issue in advertising over the past… Continue reading NewsLine Column: Celebrities – Are they Worth It?
