The Institute of Practitioners in Advertising (IPA) has welcomed the decision by the government to extend the self regulation of advertising to the broadcast sector in the forthcoming Communications Bill.The government’s turn-around was part of its response to the Joint Scrutiny Committee recommendations of the Puttnam Committee. It announced its decision last week, declaring that… Continue reading IPA Welcomes Government Move To Self Regulation
Channel 4 has launched its marketing campaign for Celebrity Big Brother 2, due to begin later this month.The campaign, created by Foundation 33, will comprise of one execution to run on Golden Square poster sites. There will also be radio ads and carefully placed campaigns in celebrity weeklies.Katie Hayes, Marketing Manager at Channel 4, commented:… Continue reading Channel 4 Launches Celebrity Big Brother Campaign
Keith Jones, the CEO of Reed Business Information, has taken up the chairman’s position at the Periodical Publishers Association (PPA).He succeeds Derek Carter, the chief executive of Emap Communications who has stepped down.Jones, who has been deputy chairman of PPA for the last year, commented on his appointment: “It is both a huge honour and a… Continue reading Keith Jones Takes Up Chairman’s Role At PPA
Analysis of the latest TV revenue figures for September reveal an over-all year on year increase of 7.3% for the UK’s main terrestrial channels. Increases were seen across the board, but the sector’s biggest riser year-on-year was Channel 5. The channel is fast emerging as a major player in the advertising arena, with the launch… Continue reading TV Market Round-Up – September 2002
Matthew Pennington has been appointed Account Director at talkSPORTs’ sales house Impact.Pennington was previously the sales director of internet sports site Rivals Digital Media. Prior to this, he was employed as senior sales manager at The Wireless Group, the parent company of talkSPORT. He has also worked at Capital Radio as senior sales and promotions… Continue reading talkSPORT Appoints New Account Director
The Independent and Independent On Sunday newspapers turned in a loss of £15.7 million during 2001, according to a report on Media Guardian today. The site refers to the annual report of the papers’ parent company, Independent News & Media (INM), filed at Companies House last week.INM bought the Independent titles in 1998 and declared… Continue reading Losses Continue At Independent Titles, Says Report
Chrysalis Radio has announced that Caroline Feraday is to join LBC in the new year as a daytime presenter.Feraday currently presents The Weekend News on BBC Radio Five Live and has also been carrying out assignments for GMTV.Mark Flanagan, managing director of LBC, commented: “We are delighted that Caroline has decided to join us for… Continue reading LBC Boosts London Offering With New Signing
Analysis of the latest TV revenue figures for September reveal an over-all year on year increase of 7.3% for the UK’s main terrestrial channels. Increases were seen across the board, but the sector’s biggest riser year-on-year was Channel 5. The channel is fast emerging as a major player in the advertising arena, with the launch… Continue reading TV Market Round-Up – September 2002
Things are looking shaky, but not entirely bleak, for the media and advertising industries at present. Following a recent period of slight recovery, the deteriorating outlook for consumer spending levels may begin to negatively impact on advertising spend, forcing growth down once again. As consumer confidence has begun to slip, particularly in the US, there… Continue reading Insight Analysis: Media Healthcheck – October 2002
Cinema Cinema has been the only medium to escape the effects of the advertising downturn and box office takings, admissions and revenues have been on the up for a number of years. The latest media forecasts from OMD UK (see OMD Sees Advertising And Media Turnaround In 2003) show no signs of a slowdown in… Continue reading UK Cinema, Outdoor & Online Forecasts From OMD UK
