The Millennium Stadium, Old Trafford and Murrayfield are just a few of the high-profile venues secured by Stadia, a new national advertising contractor set up to target sports fans at stadia across the country.The company, which was set up by former Wwwatt sales and marketing executive Ben Caulfield, specialises in placing ads on seat backs… Continue reading Stadia Targets Sports Fans With Seat-Back Ads
Freeserve has raised the stakes in the broadband price war by announcing plans to cut the cost of its high-speed internet package by 7%.The move, which will reduce the cost of Freeserve’s monthly subscription fee to £27.99, matches the price cut implemented by its main rival, AOL, earlier this month (see Broadband Connections Break The… Continue reading Freeserve Ups Stakes With Broadband Price Cut
There was some good news for the US newspaper advertising sector yesterday as two major publishers reported positive results for the third quarter of the year. The New York Times Company (NYTC) talked of a steady improvement in advertising and circulation revenues and posted profits up 35% on ad revenues up 3.6% during September; circulation… Continue reading US Newspaper Groups See Ad Pick-Up In Q3
Granada has announced that Walkers Snacks is to sponsor ITV1’s Saturday morning children’s show SM:TV.The sponsorship, which was brokered by MediaVest, will begin on the 16 November and will run for 12-months. Abbott Mead VickersBBDO is designing the creative concept for the credits, which will feature a variety of Walkers brands throughout the year, starting… Continue reading Granada Secures Walkers To Sponsor SM:TV
Global shipments of games consoles will hit 41.9 million units in 2002, an increase of 84% year on year, according to new forecasts from Strategy Analytics. Sony’s PlayStation 2 (PS2) console is expected to account for 63% of sales, followed by Nintendo’s GameCube with 21% and Microsoft’s XBox with 16%. Cumulatively, the PS2 will account… Continue reading Sony Domination May Drive Nintendo Out Of Games Console Market
ITV Digital, the defunct pay-TV operator, has been put into liquidation and the trail of creditors which includes BSkyB, the Football League and Crown Castle International will see little of the £1.25 billion due to them.Liquidator, Grant Thornton, has valued the company’s remaining assets at £27.3 million, a paltry sum compared with the £1 billion… Continue reading ITV Digital Creditors Lose More Than £1 Billion
Vivendi Universal has entered discussions with its bankers in an attempt to secure the funding necessary to take control of Cegetel, the French telecoms firm. A report in the Financial Times claimed that the indebted media group plans to head off a challenge from Vodafone and launch a bid for BT’s 26% stake in Cegetel.… Continue reading Vivendi Seeks New Funds For Cegetel Bid
AOL and Lycos have voiced their enthusiasm for putting their online services on digital television in the UK.A spokesperson for AOL told NewsLine: “An awful lot of households have got digital television and while the usage is still relatively low, it represents a huge opportunity. The medium clearly has potential in the long run.”Interaction, convergence… Continue reading UK Internet Portals Look To Digital TV For The Future
Media stocks were seen up on Thursday, cheered by positive numbers from IBM in the US and bargain hunters moving in.However, the UK advertising sector did not join the broader FTSE rally after Interpublic in the US announced its second profit warning in the last three months. WPP fell 2.36%, while Cordiant extended losses by… Continue reading Sharewatch
Premiere, the German pay-TV operator that was held responsible for the collapse of the Kirch Group, has announced a sharp fall in third quarter losses as it attempts to attract a buyer (see Struggling Premiere Goes Under The Hammer). A cost cutting programme instigated by chief executive Georg Kofler saw net losses go down by… Continue reading Premiere Boss Steadies The Ship
