Permission-based mobile media is 50% more successful at building brand awareness than TV and 130% more successful than radio, according to independent research from Enpocket.The report, The Branding Performance Of SMS Advertising, claims that 44% of consumers recall a brand after receiving a text message, compared with the 30% recall level for TV ads and… Continue reading SMS Beats Traditional Media In Building Brand Awareness
BBC1 has proved that international football is still a ratings winner with Saturday’s England versus Slovakia Euro 2004 qualifying game attracting a peak audience of 10 million.The match, which kicked off at 6.30pm, attracted an average audience of 8.5 million and achieved a 41.6% share of viewing. It easily beat the makeover show, How Do… Continue reading BBC Scores With England’s Victory Over Slovakia
Capital Radio and UBC Media have signed an agreement with Chrysalis Radio to launch what they claim is the world’s first DAB digital radio electronic programme guide (EPG).Initially the EPG will be launched on both the CE London and MXR regional multiplexes and will carry all Capital and Chrysalis Radio services. All future Capital Digital… Continue reading UK Players Unite To Launch First DAB Digital Radio EPG
Associated New Media is promoting the relaunch of its This Is London website with a six-figure multi-platform marketing campaign.The campaign, which includes outdoor, radio, London Underground and viral email activity, launches this week to promote the improved features on the thisislondon.co.uk website. Following research into the preferences of its users, new sections have been added… Continue reading This Is London Relaunches With Six-Figure Campaign
Young people have ranked ethical concerns the least important factor when choosing a clothes brand, according to new research from the ROAR consortium.The research into the attitudes of 15 to 24 year-olds suggests that although young people are sensitive to the fact that some companies treat workers and the environment badly, they believe it is… Continue reading No Logo Fails To Capture Youth Market
Carlton and Granada have finally announced that they have entered into advanced merger talks, which could lead to the creation of a single ITV. The news ends months of speculation about the future of the network, which has been hard hit by the ongoing advertising downturn and the departure of chief executive Stuart Prebble following… Continue reading Carlton And Granada Enter Advanced Merger Talks
Carlton and Granada have announced that they have entered into advanced merger talks that could lead to the creation of a single ITV.The news ends months of speculation about the future of ITV, which has been hard hit by the ongoing advertising downturn and the departure of chief executive, Stuart Prebble, earlier this year (see… Continue reading Carlton And Granada Enter Advanced Merger Talks
A management buyout has seen KirchSport fall under the control of a group led by ex-Adidas boss, Robert Louis-Dreyfus. Kirch announced last month that its sports division, which holds the TV rights to the 2006 football World Cup, would be sold separately from the rest of the company (see Kirch Move Prompts World Cup Rights… Continue reading Former Adidas Chief Buys World Cup Rights
The news that Carlton and Granada, the UK’s two largest independent broadcasters, have entered advanced merger negotiations has received a mixed reception from advertisers, but concerns remain that a single ITV could prove anti-competitive.ITV companies have been hit hard by the advertising downturn and their audience share has slipped as a result of increased competition… Continue reading ITV Merger Must Clear Regulatory Hurdles
The news that Carlton and Granada, the UK’s two largest independent broadcasters, are in the advanced stage of merger negotiations (see Carlton And Granada Enter Advanced Merger Talks) has received a mixed reception from advertisers and concerns abound that a single ITV could prove anti-competitive. ITV companies have been hit hard by the advertising downturn… Continue reading ITV Merger Must Clear Regulatory Hurdles
