Clear Channel UK has announced the formation of a new nationwide banner advertising division and a raft of new appointments following the rebranding of the More O’Ferrall as Clear Channel earlier this week (see More O’Ferrall To Rebrand As Clear Channel).The new division, which will be based in Scotland, will handle Clear Channel’s nationwide portfolio… Continue reading Clear Channel Launches New Banner Division
The number of mobile phone subscribers in Western Europe is set to level off around the 300 million mark, according to a new study from telecoms consultancy Analysys. The report forecasts mobile subscriber growth of 6% for 2002, well down on the 17% growth achieved last year and the 53% growth in 2000. However, there… Continue reading European Mobile Market Reaching Saturation Point
Carlton and Granada have finally announced that they have entered into advanced merger talks, which could lead to the creation of a single ITV. The news ends months of speculation about the future of the network, which has been hard hit by the ongoing advertising downturn and the departure of chief executive Stuart Prebble following… Continue reading Carlton And Granada Enter Advanced Merger Talks
Channel 4 has secured a £700,000 sponsorship deal for the first UK terrestrial broadcast of The Osbournes from the show’s MTV sponsor, Golden Wonder Nik Naks.The new series, due for terrestrial launch in November, will be supported by a national campaign comprising outdoor, radio and press activity. The programme’s sponsorship idents will feature the Nik… Continue reading Channel 4 Secures Sponsor For The Osbournes
The number of digital TV homes in the leading seven countries will double in the next six years, according to a new report from Informa Media Group. Digital Broadcasting Revolution – Fifth Edition claims that the top countries accounted for a total of 56 million digital homes at the end of 2001. This is set… Continue reading Digital TV Set For Take Off In Major Markets
A management buyout has seen KirchSport fall under the control of a group led by ex-Adidas boss, Robert Louis-Dreyfus. Kirch announced last month that its sports division, which holds the TV rights to the 2006 football World Cup, would be sold separately from the rest of the company (see Kirch Move Prompts World Cup Rights… Continue reading Former Adidas Chief Buys World Cup Rights
Outdoor advertising is set to become more accountable with the launch of a new audience measurement system from Nielsen Outdoor.The newly formed unit of VNU Media Measurement & Information is to begin testing a metered measurement system that will provide outdoor advertisers with much needed information about the medium.The proposed service, which will be pilot… Continue reading Outdoor Advertising To Become More Accountable
The news that Carlton and Granada, the UK’s two largest independent broadcasters, are in the advanced stage of merger negotiations (see Carlton And Granada Enter Advanced Merger Talks) has received a mixed reception from advertisers and concerns abound that a single ITV could prove anti-competitive. ITV companies have been hit hard by the advertising downturn… Continue reading ITV Merger Must Clear Regulatory Hurdles
GWR has agreed a deal with NTL Home to broadcast five of its digital radio stations over the NTL digital cable network.The deal will make Classic FM, Core, Planet Rock, The Storm and The Mix available to an extra 1.2 million potential listeners.Simon Ward, GWR’s new media and digital director, commented: “Given that our aim… Continue reading GWR To Broadcast Over NTL Digital Network
Future Publishing is rebranding its computer titles under the name Future Digital and is launching a new monthly title called Digital Camera Magazine.According to the publisher, the name change is intended to reflect the current technological shift, with the computer, consumer electronics and telecommunications industries forging closer links.John Weir, Future Digital’s publishing director, said: “Computing… Continue reading Future Rebrands Computer Titles And Details New Launch
