Dennis Interactive, the multimedia arm of Dennis Publishing, is investing £1m in the launch of a new I.T portal, which it says will offer advertisers greater reach and more sophisticated targeting.The new site, www.pcpro.co.uk, brings together content from Dennis’ existing PC Pro, Computer Shopper, Computer Buyer and Mac User portals and offers advertisers the ability… Continue reading Dennis Offers More To Advertisers With New I.T Portal
Flytxt has launched an SMS advertising campaign to promote the WKD drinks brand among 18-25 year-old football fans.The campaign, which was devised by 5 Communication, offers consumers the chance to win football strips and other sports-related prizes by texting a code found on the peel-and-reveal labels of selected WKD bottles.Commenting on the “Peel-Off and Win… Continue reading Flytxt Launches SMS Competition For Football Fans
Reports in the weekend press suggest that SMG is considering selling its television arm, which includes both Scottish TV and Grampian TV.According to the Independent on Sunday, SMG is looking to reduce substantial debts and sees the television interests as valuable assets which could raise over £400 million.Carlton Communications has already been linked with a… Continue reading SMG May Offload TV Business
Yesterday was a positive day for media companies with only seven seeing shares fall. Daily Mail and BSkyB saw the most significant upward movement. The former improved 7.98% to close at £5.75, while the latter rose 7.57% to finish at £6.11, an increase of 43p on the day before.Reed also performed well yesterday with stock… Continue reading Sharewatch
Freeserve has signed SMA Nutrition up to run an online advertising campaign on its parenting channel. The campaign begins this week and will run throughout the summer period, aiming to raise brand awareness and promote SMA’s “Newborn Know How” packs.The campaign comprises a competition and advertorial on Freeserve’s babyworld.co.uk. The advertorial details the contents of… Continue reading SMA Nutrition Runs Campaign On Freeserve Baby Portal
Some of the UK’s most influential online publishers have come together to launch the Association Of Online Publishers (AOP) to represent their interests to the Government and the industry.Founding members of the new cross-sector body, which will work to drive standards and raise revenue across all sectors of the online publishing industry, include the BBC,… Continue reading Online Publishers Launch New Cross-Sector Body
Granada Enterprises has secured Muller Dairy as the sponsor of a new series of Blind Date on ITV1 this autumn, in a deal worth around £2m.The deal, which is intended to promote Muller’s yoghurt and drinks brands, includes full broadcast sponsorship of the Saturday evening prime-time show on ITV1, as well as additional coverage on… Continue reading Granada Sets Muller Up With Blind Date
Despite their differing methodology, a comparison of website audience measurement systems ABCe and Hitwise has revealed that their data correlates.Simon Chamberlain, general manager of Hitwise UK, said: “The results have been a compelling and consistent validation of the Hitwise methodology and sampling, with an almost exact correlation on both visits and pages between our data… Continue reading Web Measurement Comparison Finds Correlation
UKbetting is to step up the promotion of Sportinglife.com and Sportal.com to advertisers with the creation of a specialised sponsorship management position.Former MyViewPoint sales director, Leonie Howard-Philips, has been recruited to fill the new post and will be responsible for expanding the reach and brand of both sites, as well as promoting their advertising potential… Continue reading UKbetting Expands Sales Team With New Position
RTL Group, which owns Channel 5, says it can see the first shoots of recovery in the UK advertising market. The pan-European broadcaster says that full-year results are in line with analysts’ expectations.RTL says that although advertising conditions in Germany and France remain unfavourable, there are ‘tentative’ signs of a revival in the UK and… Continue reading RTL Detects ‘Tentative’ Signs Of Recovery
