Granada Enterprises has secured Wagon Wheels as the sponsor of the new series of ITV1’s On The Ball, in a deal worth around £600,000.The deal, which was negotiated by Stewart Hunt at Granada and Daliah Epstein at BBJ, marks the FMCG brand’s first foray into broadcast sponsorship and will also include an integrated online sponsorship… Continue reading Granada Gets On The Ball With Sponsorship Deal
Cosmetics giant Rimmel is sponsoring Sugar magazine’s annual model competition for the second consecutive year.The competition includes a roadshow which visits cities in the UK searching for the new face of the market leader teen glossy. The winner becomes a Sugar covergirl and recieves a trip to the USA and £500.Marketing director of Coty UK,… Continue reading Rimmel To Sponsor Sugar’s Model Competition
Steve Morrison, chief executive of Granada, is set to take early retirement as a result of the collapse of ITV Digital, according to press reports.Morrison is currently working with Carlton chief executive, Gerry Murphy, to recruit a new chief executive for the ITV Network following the resignation of Stuart Prebble in May (see Prebble Steps… Continue reading Granada’s Morrison Set To Take Early Retirement
Lord Puttnam, the chairman of the Joint Committee on the draft Communications Bill, is to deliver this year’s Worldview Address at the Guardian International Television Festival (GEITF).Puttnam will be replacing Thomas Middelhoff, the now ex-chairman and chief executive of Bertelsmann AG.GEITF advisory chair and joint MD of Tiger Aspect Productions, Charles Brand, said: “In the… Continue reading Lord Puttnam Replaces Sacked Bertelsmann CEO At GEITF
The Guardian Media Group, which publishes the Guardian and the Observer newspapers, has announced a fall in profits for the year to March but claims that the advertising market is showing signs of recovery.Pre-tax profits at GMG totalled £9.8 million in the first three months of 2002, down from £67 million for the same period… Continue reading GMG Reports Fall In Profits
US online advertising fell by 18.0% to $1.55 billion in the first quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that online advertising revenues were down 6.5% when compared with Q4 2001. However, the IAB has played this down, claiming that the… Continue reading US Internet Adspend Continues To Slide
US consumer spending on online content increased to $675 million last year, almost double the amount spent in 2000, according to the Online Publishers Association (OPA). Although a number of newspapers, notably the Wall Street Journal, have been able to justify charging users, subscriptions have generally been regarded as a death knell for websites. In… Continue reading Online Content Becoming Viable Revenue Source, Says Report
Mobile phones which incorporate a camera are among the new generation of devices set to invigorate the worldwide telecoms market. According to Strategy Analytics, sales are expected to exceed 16 million in 2002 and surge to 147 million by 2007. In the short term, prohibitive pricing and large form factors will preclude high take-up in… Continue reading Consumers To Snap Up Camera Phones
UK television revenues are set to hit £3.1 billion this year, representing a 3.1% growth over 2001, according to forecasts from buying agency Carat. Growth is expected to rise to 4.7% in 2003, with longer term forecasts currently predicting 4.0% growth each year thereafter until 2007. By this time UK TV revenue will total around… Continue reading Long-Term UK TV Revenue Forecasts From Carat
ITV revenues are set to show positive growth for the rest of the year, bar a predicted dip in December, according to the latest forecasts from media buying agency Carat. July is expected turn in a growth of 3.7%, whilst August jumps up to 6.3% higher than the same month in 2002. Growth is then… Continue reading ITV Revenues Look Positive For Remainder Of 2002, Say Carat TV Forecasts
