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The number of broadband internet subscribers in the US will hit 37.3 million by 2007, up from around 12.5 million in the first quarter of this year, according to new research from Leichtman Research Group. The report, Broadband Internet Growth: On-Target, shows that the penetration of broadband internet access services is set to rise from… Continue reading US Broadband Net Population To Hit 37bn By 2007

The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch.“The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation among… Continue reading Outlook For 2003 Is Worsening, Says Merrill Lynch

Yesterday was a lacklustre day for media companies following an announcement by WPP that it would probably miss its profit margin target this year. The world’s largest advertising and marketing group saw shares slip 6.50% yesterday to close at £5.55˝ after reporting an 8% drop in organic global revenues in the first five months of… Continue reading Sharewatch

Global advertising and communications group, WPP, has issued a profits warning, saying that trading is difficult with ‘few, if any, signs of recovery in the advertising and marketing services industry.’ The news of WPP’s continued troubles will come as a disappointment to other advertising and marketing companies, as it is something of a bellwether to… Continue reading WPP Issues Profits Warning In Continuing Difficult Conditions

Rail and metro media is not the most glamorous form of advertising and in the past the lack of opportunity within the sector and the undesirable state of the nation’s rail network has meant that the potential of the medium has remained largely unrealised. However, the sector has seen a number of developments over the… Continue reading Feature: Rail And Metro Media Gets On Track

Chairman of the Interactive Advertising Bureau, Danny Meadows-Klue, explains how the IAB’s new Golden Rules of online advertising make using the web, simple, quick and effective.For some marketers getting under the skin of online is still a challenge. They may use the web at work, be deeply involved in traditional media channel marketing, and maybe… Continue reading NewsLine Column: The Web – Where Do I Start?

The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch. “The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation… Continue reading Outlook For 2003 Media And Advertising Is Worsening, Says Merrill Lynch

12Snap is launching an SMS advertising campaign to promote Cadbury’s sponsorship of the 2002 Commonwealth Games.The ‘Txt 4 Gold’ promotion, which runs across ten Cadbury brands including Dairy Milk, Crunchie, Caramel and Boost, offers consumers the chance to win prizes by texting a code printed on the inside of selected chocolate bar wrappers to a… Continue reading 12Snap And Cadbury Go For Commonwealth Gold

Global advertising and communications group, WPP, has forecast that the advertising recovery will be shallow and gradual, rather than U- or V- or W-shaped. This concurs with the predictions of analysts at Merrill Lynch (see Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted). The group yesterday issued a profits warning, saying that trading is… Continue reading WPP Forecasts A Shallow And Gradual Advertising Recovery

BSkyB chief executive, Tony Ball, has warned that the growth of the UK media industry could be severely hampered if new super-regulator Ofcom (see Communications Bill Lays Down OFCOM Framework) is given too much power.Speaking at the Institute of Economic Affairs conference on the future of broadcasting, Ball stressed that the industry needs a “policeman… Continue reading Ball Warns Ofcom Power Could Damage Industry