More Industry News articles

US radio revenues increased by 4% year on year during April, with local spend up 2% and national up 6%, according to the latest data from the US Radio Advertising Bureau. The first four months of 2002 show national spend up 2%, whilst local ad sales and the combined total figures remained flat overall. The… Continue reading US Radio Revenue Creeps Up 4% In April

Rail and metro media is not the most glamorous form of advertising and in the past the lack of opportunity within the sector and the undesirable state of the nation’s rail network has meant that the potential of the medium has remained largely unrealised. However, the sector has seen a number of developments over the… Continue reading Feature: Rail And Metro Media Gets On Track

Chairman of the Interactive Advertising Bureau, Danny Meadows-Klue, explains how the IAB’s new Golden Rules of online advertising make using the web, simple, quick and effective.For some marketers getting under the skin of online is still a challenge. They may use the web at work, be deeply involved in traditional media channel marketing, and maybe… Continue reading NewsLine Column: The Web – Where Do I Start?

12Snap is launching an SMS advertising campaign to promote Cadbury’s sponsorship of the 2002 Commonwealth Games.The ‘Txt 4 Gold’ promotion, which runs across ten Cadbury brands including Dairy Milk, Crunchie, Caramel and Boost, offers consumers the chance to win prizes by texting a code printed on the inside of selected chocolate bar wrappers to a… Continue reading 12Snap And Cadbury Go For Commonwealth Gold

BSkyB chief executive, Tony Ball, has warned that the growth of the UK media industry could be severely hampered if new super-regulator Ofcom (see Communications Bill Lays Down OFCOM Framework) is given too much power.Speaking at the Institute of Economic Affairs conference on the future of broadcasting, Ball stressed that the industry needs a “policeman… Continue reading Ball Warns Ofcom Power Could Damage Industry

The DMA, IPA, ISBA, MCCA and PRCA have collaborated for the first time to produce guidelines for the advertising, marketing and public relations industries. The 28 section document will be launched online on 1 July, setting out the key components of best practice, including guidelines on the process of searching and selecting agencies and managing… Continue reading Industry Bodies Collaborate To Produce The Guide

BARB has confirmed that the “World Cup Effect” has boosted TV viewing figures by nearly 20% this month, with viewing levels up across all major demographics.The audience researchers have confirmed that for the first full week of June (ending 9 June), the average weekly audience viewing of all individuals ages 4 and over was 27.2… Continue reading World Cup Adds 20% To TV Audiences

The gaming market is set to enjoy its best year ever, with three 128-bit consoles launched in all major markets and with software sales to increase, according to The Dynamics of Games: A Global Boom Industry, a new forward-looking report from Informa Media Group. The report also shows that online, mobile and interactive TV (iTV)… Continue reading Web, Mobiles And iTV Move Into Fast-Growing Gaming Market

The creditors of the recently collapsed ITV Digital are considering suing its directors over the demise of the pay-TV business, according to a report in yesterday’s Sunday Times.The report claims that the creditors believe that ITV Digital’s board of directors, which included members of the pay-TV firm’s parent companies, Carlton and Granada, could have shared… Continue reading Creditors Could Sue ITV Digital’s Directors

Cable TV subscriptions in the UK declined by 2.0% to 3.5 million homes in Q2 2002, according to the latest figures from the Independent Television Commission (ITC). In Q2 2001 the number of homes taking cable TV stood at 3.6 million; in Q1 2002 the figure was also 3.6 million. The drop in Q2 was… Continue reading UK Cable TV Subs Drop As NTL Struggles With Debt