The UK’s national newspapers are to unite to form an organisation aiming to increase their sector’s share of advertising revenue. All the national newspaper groups with the exception of the Financial Times, which has so far declined to join, are to form and fund the Newspaper Marketing Agency to market advertising space in the national… Continue reading National Newspapers Unite To Promote Ad Space
The IAB is to make its library of research material and its content-rich email briefings available to non-members in an attempt to make its activities more transparent.The initiative, which is part of the IAB’s reinforced commitment to promoting advertising, marketing and e-commerce across all digital platforms (see NewsLine Column: The Web – Where Do I… Continue reading IAB Opens Resources To Non-Members
The IPA’s quarterly Bellwether report, published today, points to further signs of recovery in marketing spend with 25% of the 200 advertisers surveyed raising their current year marketing budgets during the second quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows that total marketing spend… Continue reading IPA’s Bellwether Report Signals Tentative Recovery
Analysis of TV revenue figures for May show that year on year, revenue across all the terrestrial channels showed signs of recovery,. The exception to the rule was GMTV, which saw a fall in its revenues. The best increase in percentage terms was at Channel 5, while both Channel 4 and ITV1 saw revenues increase… Continue reading TV Market Round-Up – May 2002
Natmag has announced the appointment of Francesca Lewis as PR manager for the newly created publishing group consisting of Country Living and Good Housekeeping. Lewis is currently PR manager for Good Housekeeping and will expand her role to include Country Living with immediate effect.Lewis, who joined Natmag last year, will be responsible for maintaining the… Continue reading Extended Role For Good Housekeeping PR
Emap’s rock music magazine Kerrang! has launched as a radio station in Birmingham and will transmit on a special restricted service licence throughout July and August.The station, which launched last weekend, will broadcast classic and contemporary rock from the grounds of Birmingham City Football Club and will feature regular programmes such as Kerrang Klassics, Kerrang… Continue reading Emap’s Kerrang! Rocks The Airwaves
The latest figures on national newspaper circulation, released by ABC, show that overall the market did not see a great change in the number of copies sold, showing that the timing of World Cup matches in June did not work in newspapers’ favours. More titles lost ground than gained it during June compared to May.The… Continue reading ABC National Newspaper Round-Up – June 2002
The underlying level of inflation has fallen to its lowest level since records began, according to the Office Of National Statistics (ONS). The latest figures from the ONS show that the underlying rate of inflation dropped to 1.5% in June, down from 1.8% last month.The drop is thought to reflect lower prices for petrol, clothing,… Continue reading UK Inflation Falls To Record Low In June
The aftershocks of WorldCom continued to affect media shares last week, with many seeing heavy week on week falls in value.One of a handful of exceptions was Cordiant, which finished Friday’s trading at 80˝p, up more than 10% compared to the previous week.At the other end of the scale, losses at advertising giant WPP represented… Continue reading Sharewatch
AOL Time Warner has launched its first major cross-platform advertising campaign using its UK internet and magazine properties since its £1.15bn acquisition of IPC Media last year (see AOL Buys IPC Media For £1.15bn).The deal, which was brokered by OMD UK, will see Citroën develop a family themed ad campaign to promote its new C3… Continue reading AOL Time Warner Launches Major Cross-Platform Ad Campaign
