Advertising revenues at SMG are expected to be up by 4% in the second quarter, following a Q1 decline of 5%, the group’s chairman, Don Cruickshank, told the AGM today. Cruickshank said that the advertising market has now become more stable, following a downturn that has lasted more than 18 months.The World Cup has boosted… Continue reading SMG Sees Beginnings Of Advertising Stability
Thousands gathered in London’s Trafalgar Square to watch England’s exit from the World Cup on a giant screen this morning. This was thought to be the first time such a screen has been provided in the Central London venue, but the fans who gathered, along with those watching in pubs and cafes, will not register… Continue reading Trafalgar Square Giant Screen Attracts Crowds
Research commissioned by Clear Channel UK, owners of Taxi Media, has revealed that the audience for taxi advertising is bigger and broader than previously believed, that brands on taxis benefit from positive values associated with the vehicle and that taxis are “modern day icons”.The research suggests that advertising on a black cab elevates inexpensive brands… Continue reading Research Reveals Taxis As “Modern Day Icon”
The underlying rate of inflation saw a sharp fall last month, to 1.8%, compared to 2.3% in April, according to the Office of National Statistics. Most analysts were not expecting such a dramatic decrease, which makes an increase in interest rates, to dampen spending, less likely.It is thought that the slowing of the inflation rate… Continue reading Dramatic Fall In Inflation Rate For May
Global advertising agency, Interpublic Group (IPG), has indicated that its revenue will be down in the high, single-digit percentages for the second quarter of the year, indicating that the slow recovery may not yet be wide-reaching. IPG had previously forecast that its revenues will be flat year on year for the full year 2002. However,… Continue reading Interpublic Says Ad Revenues Remain Down, Visibility Poor
Outdoor advertising has grown steadily across Western Europe in the past decade, with its share of all advertising increasing by 15% between 1988 and 2000, according to a new study from Media Intelligence. Growth is often stronger in regions where television advertising is weak or waning, the report says. The report shows that outdoor achieved… Continue reading Outdoor Advertising Grows Strongest Where TV Is Weak, Finds Study
The worst performer amongst media shares was SMG, dropping 10p from its share price to end at £1.37˝. Other radio outfits including Chrysalis, Wireless Group and Emap also saw falls, but these were less severe.On what turned out to be a tough day for the media sector, only RTL registered an increase in share value… Continue reading Sharewatch
The printed press needs to reduce its dependency on advertising if it is to maintain its influence in the media marketplace, according to Publishing In The Knowledge Economy, Pira International’s new analysis of the publishing industry. The report, presented to the Department Of Trade and Industry (DTI) and UK Publishing Media (UKPM), does acknowledge the… Continue reading Publishers Directed To Meet Challenge Of New Media
Revenue generated from rail and metro advertising has increased by over £50m in the last five years and should exceed £142m by the end of this year, according to a report published by Outdoor Connection.The report, which defines rail and metro media as any advertising within stations or on national rail, underground or light rail… Continue reading Rail And Metro Media Revenue Set To Top £142m
The digital terrestrial television (DTT) licence bid by ITV and Channel 4 may just have the edge over rival proposals, according to analysts at Merrill Lynch. The Independent Television Commission (ITC) has received four applications for the licence to operate the DTT multiplexes freed up by the demise of ITV Digital earlier in the year.… Continue reading ITV/Channel 4 Digital Bid May Have The Edge, Says Merrill Lynch
