IPC Southbank has announced that Louise Chunn, currently deputy editor of In Style will move up to the position of editor, following the departure of launch editor Dee Nolan last month (see Promotions And Appointments After One Year In Style).Chunn has also been with the magazine since its launch early last year. Her previous experience… Continue reading Insider Promotion For In Style Editorship
Week on week analysis of the media market shows that the best performance came from Independent, which said recently that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year (see Advertising Shows More Consistency, Says Independent). Shares rose 2.71% week on week to close at £1.32˝,… Continue reading Sharewatch
Mobile marketing company Flytxt is launching a national SMS advertising campaign to promote FilmFour’s latest cinema release.The campaign, which launches this week, is designed to raise awareness of Nicole Kidman’s new comedy Birthday Girl. Mobile phone users will be offered the chance to win tickets to the premier of the film and those taking part… Continue reading Flytxt Takes Mobile Phones Users To The Movies
BARB has confirmed that the “World Cup Effect” has boosted TV viewing figures by nearly 20% this month, with viewing levels up across all major demographics.The audience researchers have confirmed that for the first full week of June (ending 9 June), the average weekly audience viewing of all individuals ages 4 and over was 27.2… Continue reading World Cup Adds 20% To TV Audiences
The creditors of the recently collapsed ITV Digital are considering suing its directors over the demise of the pay-TV business, according to a report in yesterday’s Sunday Times.The report claims that the creditors believe that ITV Digital’s board of directors, which included members of the pay-TV firm’s parent companies, Carlton and Granada, could have shared… Continue reading Creditors Could Sue ITV Digital’s Directors
Internet audience and behaviour measurement company NetValue has announced its first development since teaming up with Mediaedge:CIA. NetValue Instant Media, launched this week, will allow planners to estimate the performance of online campaigns using a selection of websites from NetValue’s audience panel data.Eric Mistou, deputy chief operating officer at NetValue, commented: “This new service will… Continue reading NetValue Launches Online Planning Solution
Rupert Murdoch’s News Corp may back out of a deal that would see it become the dominant pay-TV operator in Italy, according to a report in today’s Financial Times. News Corp is all set to acquire Italian pay-TV business Telepiù from Vivendi Universal and merge it into its own pay-TV operation Stream (see News Corp… Continue reading Murdoch May Ditch Italian Pay-TV Deal, Says FT
UK cinema admissions saw a 20% year on year increase during May, thanks to the release of Star Wars: Episode II – Attack Of The Clones. Total admissions for the month were 14 million.Star Wars achieved the highest opening weekend of the year so far at the box office, taking £9m in its first weekend… Continue reading Star Wars Sends Cinema Admissions Sky-High
Despite expectations of the beginning of a recovery in advertising market conditions in the second half of the year, the outlook remains decidedly unclear, according to the Financial Times. The paper says that whilst a number of companies at the Mid-Year Media Review in the US have begun to talk about an improvement in the… Continue reading Advertising Outlook Remains Unclear
Advertising revenues at SMG are expected to be up by 4% in the second quarter, following a Q1 decline of 5%, the group’s chairman, Don Cruickshank, told the AGM today. Cruickshank said that the advertising market has now become more stable, following a downturn that has lasted more than 18 months.The World Cup has boosted… Continue reading SMG Sees Beginnings Of Advertising Stability
