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US media spend is set to total $155.6 billion this year, according to new, upgraded forecasts from Jack Myers Report. Myers Report has slightly revised its figures for 2002 and 2003 in its July update. It had previously calculated that total spend would amount to $151.2 billion this year. Adspend is expected to hit $160.3… Continue reading Myers Amends US Advertising Forecasts

You don’t have to be big to stand out, but you do have to make the right sort of noise, according to Brett Horton, director of specialist media and marketing communications at optiglo communicationsA knitted monkey, Christine Walker and ‘brand behaviour’ are all brilliant brand communication devices. They are what people remember and what drives… Continue reading NewsLine Column: Media And Marketing Brands Need More Monkey Magic

The number of UK homes with internet access rose to 42% in the first quarter of 2002, according to new figures released by the Office of National Statistics (ONS). Some 10.7 million households were able to access the internet from home between January and March this year, up from 9.8 million in the previous quarter.… Continue reading UK Internet Access Breaks 40% Barrier

BBC Entertainment has teamed up with the “Big Brother” of reality TV, Endemol, or at least, its music entertainment producer Initial, to produce its own answer to Pop Idol.Fame Academy plans to put 12 pop hopefuls through intense training to become pop stars, with footage of them living and rehearsing together forming a series which… Continue reading BBC Plans Fame School Reality TV Show

The requirements of the viewing public should be a prime consideration for digital terrestrial television licence bidders. So says a report by market research group, Taylor Nelson Sofres (TNS), which provides food for thought to those parties applying to take over the DTT multiplexes vacated by ITV Digital earlier this year. The research, carried out… Continue reading DTT Providers Warned To Listen To Viewers

The latest figures from the NRS show that the readership of national newspapers for the period December-May 2002 was up year on year.The main beneficiaries of the rise in readership were at GMG. The Guardian saw an impressive 33.8% year on year increase in readership. A similar increase was seen at its Sunday sister, the… Continue reading NRS National Newspaper Round-Up – May 2002

The up-take of digital TV has increased by 10% over the last year to 40% of all UK households, according to figures published today by the DCMS. However, speaking at the Radio Academy’s annual Radio Festival this morning, Broadcast Minister Kim Howells said that the promotion of digital TV has been “very unsatisfactory”.According to Howells,… Continue reading Digital TV Has Been Under-Promoted Says Broadcast Minister

Mirror Group Newspapers (MGN) is restructuring its advertising department in a move that will see the magazine and newspaper display teams merged and the number of managers reduced from 16 to eight.MGN’s head of magazines Jane Candish has already left the company as a result of the restructure and Ally Coggan has resigned as head… Continue reading Mirror Group Restructures Advertising Department

IPCtx has appointed Hellen Gardner as editor of Soaplife magazine. Gardner was previously co-ordinating editor for the title, working with previous editor Mike Hollingsworth, and has been deputy editor of both Chat and Woman’s Own. She takes up the role with immediate effect.Soaplife launched in 1999 as a spin off to What’s On TV, IPC’s… Continue reading New Editor For IPC Soap Magazine

As anticipated, there was little encouragement for the beleagured advertising market in the new forecasts issued by Zenith Optimedia today. The media agency sees no prospect of a revival this year, claiming that worldwide expenditure will fall by 0.5% and by 2.7% in real terms. This is in addition to the decline in 2001, when,… Continue reading Ad Recovery Still Not Imminent, Says Zenith Optimedia