Natmag has appointed Jackie Graveney to the newly created role of head of corporate communications. Graveney joins from Breakthrough Breast Cancer and has previous experience in media relations at McDonalds and the Consumer Association.The new role replaces the previous positions of director of communications and head of PR. Following a restructure last year the company… Continue reading Natmag Creates Corporate Communications Role
Over 200 people have registered to take part in the first ever online discussion about draft legislation, debating the forthcoming Communications Bill. An online forum was opened on 10 June to run for four weeks, with contributions being summarised on a weekly basis and reported to the Parliament’s Joint Committee on the draft Bill, which… Continue reading Communications Bill Debated Online
The digital terrestrial television (DTT) licence bid by ITV and Channel 4 may just have the edge over rival proposals, according to analysts at Merrill Lynch.The Independent Television Commission (ITC) has received four applications for the licence to operate the DTT multiplexes freed up by the demise of ITV Digital earlier in the year (see… Continue reading ITV/Channel 4 Digital Bid May Have The Edge
Audience measurement company, Arbitron, has announced plans to work with the US outdoor industry, through the Outdoor Advertising Association of America (OAAA), on a research programme that will create the market’s first audience ratings service. Tests beginning this summer will explore methods that will allow the provision of a ratings system that conforms to the… Continue reading Arbitron To Offer US Outdoor Audience Measurements
GWR’s sales division, Opus, has responded to research by creating a dedicated customer service role within its newly structured sales division. The job of customer service manager has gone to Fiona Muir, formerly trade-marketing manager within the GWR internet division Ecast Ventures.Opus managing director Duncan George, said: “Customer service has long been a mantra for… Continue reading Opus Creates Dedicated Customer Service Role
Advertising revenues at SMG are expected to be up by 4% in the second quarter, following a Q1 decline of 5%, the group’s chairman, Don Cruickshank, told the AGM today. Cruickshank said that the advertising market has now become more stable, following a downturn that has lasted more than 18 months. The World Cup has… Continue reading SMG’s Ad Revenue Shows 4% Growth In Q2
Advertising revenues at SMG are expected to be up by 4% in the second quarter, following a Q1 decline of 5%, the group’s chairman, Don Cruickshank, told the AGM today. Cruickshank said that the advertising market has now become more stable, following a downturn that has lasted more than 18 months. The World Cup has… Continue reading SMG Sees Beginnings Of Advertising Stability
Messagizer has tested its first email barcode campaign, working with TBWA\GGT Direct and News International. The campaign enabled users to print off a barcoded coupon delivered by email entitling them to a 25p discount on the News of the World, while their purchasing patterns were tracked.Peter Jones, digital communications manager of TBWA\GGT, said: “We have… Continue reading Messagizer Runs First Email Barcode Campaign
United Business Media (UBM) this morning indicated that overall trading and outlook remain similar to the position outlined at its AGM in May (see Tough Conditions In US Hi-Tech Continue, Says UBM) and at the full year results in March (see UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown). UBM says its… Continue reading Technology Ads Still Tough For UBM
Online advertising impressions increased by 77% year on year, as the market showed further signs of recovery, according to the latest data from Nielsen//NetRatings. Impressions totalled 94.2 billion in May, a leap from 53.2 billion impressions a year earlier. Retail goods and services was the leading industry advertising on the web, issuing nearly 34 billion… Continue reading Retailers Driving Online Ad Revival, Says Nielsen//NetRatings
