Emap is to run a multimedia promotion for the Ford Ka this summer, which will include the biggest ever radio promotion by a car client on Emap Performance.The deal forms part of Mindshare’s series of multi-channel communication initiatives with Ford and Ford’s second cross media promotion with Emap in the last 12 months. Activity will… Continue reading Emap Signs Multiplatform Ford Promotion Deal
GWR Group’s sales director, Wayne Lowery, is leaving to set up his own management and development and sales training company, drawing on 20 years of experience in the media sales industry.The company, Apex Performance Systems Europe, will begin trading on 15 July and will work in partnership with the existing Apex Performance Systems USA.Lowery commented:… Continue reading GWR Sales Director To Set Up Training Company
EMAP chairman, Adam Broadbent, today delivered a confident trading update to the company’s AGM, saying that trading expectations for the full year are achievable.The company has seen a resilient performance in its consumer magazine advertising levels, with good underlying growth. Circulation revenues are well above the same period last year, with Heat magazine performing particularly… Continue reading Broadbent Sounds Confident Note At EMAP
ITV2 has signed a deal with Fuji International productions and Wembley TV to screen the V2002 music festival. Coverage of the two day event, which takes place on 17 and 18 August, will be sponsored by Virgin Mobile, which is also sponsoring the festival itself.Daniela Neumann, ITV2’s head of programmes, said: “V2002 is one of… Continue reading ITV2 To Show Virgin-Sponsored Music Festival
UK press advertising revenues may be showing signs an upturn, albeit patchy, according to analysts at Merrill Lynch.At Trinity Mirror, struggling national revenues have begun to recover in May and June, turning positive after a 10.3% decline in the first five months of the year. The broker is forecasting a full-year national advertising decline of… Continue reading UK Press Advertising On The Up?
EMAP chairman, Adam Broadbent, today delivered a confident trading update to the company’s AGM, saying that trading expectations for the full year are achievable (see Consumer Mags Advertising Resilient, Radio Still Down At EMAP). The company has seen a resilient performance in its consumer magazine advertising levels, with good underlying growth. Circulation revenues are well… Continue reading EMAP Ad Revenue Forecasts From Merrill Lynch
Robert Coen, director of forecasting at Universal McCann, has revised down his advertising predictions for 2002. He said that spending would increase by 2.1% to $236.2 million in the US this year as against his previous forecast of 2.4% (see Forecasts). The respected prognosticator cites the weakness of the stock market as the main reason… Continue reading McCann Expert Revises Ad Forecasts
The number of visitors to local newspaper sites in the United States is rising faster than the total internet audience, according to a report by comScore Media Metrix. The study examined newspaper sites in ten major markets between December 2001 and May 2002 and found only a few examples where the growth in internet usage… Continue reading Traffic To US Newspaper Sites Soaring, Says comScore
Total US magazine advertising revenue increased 6.1% year on year in June, closing at $1.4 billion, according to the latest data from the Publishers Information Bureau (PIB). However, the number of advertising pages fell by 1.2%, to 18,905. In the calendar year to date, advertising revenue closed at $7.7 billion, a decline of 1.6%, and… Continue reading US Mags Revenue Grows, But Volumes Decline In June
EMAP chairman, Adam Broadbent, today delivered a confident trading update to the company’s AGM, saying that trading expectations for the full year are achievable. In the group’s year-end results, released in May, EMAP stated that was cautiously optimistic for the full year performance of its businesses (see EMAP ‘Cautiously Optimistic’ On Future Trading). With the… Continue reading Consumer Mags Advertising Resilient, Radio Still Down At EMAP
