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The UK Government is hoping to achieve a 95% penetration of overall digital television (DTV) by 2010, at which point it plans to cease broadcasting the analogue signal. Indeed, the intention is to cease the analogue signal sometime between 2006 and 2010 at the latest. However, according to recent growth and forecasts, even a 2010… Continue reading Insight Analysis: Digital Struggles

The latest release of ABC figures for national newspapers showed that once again the circulation of tabloid newspapers slipped 2% year on year overall for the December-May period. Dwarfed in circulation by the Sun and the Mirror, but nevertheless bucking the trend, is Northern & Shell’s Daily Star. It might not make any claims to… Continue reading Feature: Star Shines As Tabloid Circulations Fall

Digital media networks are going from strength to strength and the possibilities they provide could prove to be an essential ingredient when trying to reach consumers when they’re out and about. Sue Aitken, marketing and development director of Translucis, the company that runs a network of plasma advertising screens in pubs and clubs, talks about… Continue reading NewsLine Column: Digital Media Magic

Listeners prefer DAB Digital radio to traditional analogue radio, according to research commissioned by regional digital radio consortium MXR.The survey, which was carried out in the Newcastle area by Hauck Research, shows that DAB digital radio is being well received, with the increased choice of stations and superior sound quality impressing listeners most. Other benefits… Continue reading Research Shows Digital Radio Is The Preferred Choice

12Snap has been selected as MTV’s “preferred partner” for mobile marketing activity in the UK and Ireland.The deal will see 12Snap’s recently created media sales arm, 12Snapmedia (see 12Snap Creates Media Sales Division), work to enhance the revenue potential of the MTV brand by selling the music network’s permission-based database of 16-25 year-olds to its… Continue reading 12Snap Forms Mobile Marketing Partnership With MTV

UK publishing companies will need a helping hand from the Government if they are to be competitive on the world stage, says a new study commissioned for the Department Of Trade and Industry (DTI). Publishing in the Knowledge Economy has been produced by Pira International for the DTI and UK Publishing Media (UKPM). The report… Continue reading Charity Must Start At Home For UK Publishers

Digital Media agency i-level has launched a new specialist division called i-level Generator to help advertisers get the most out of digital marketing.The new division is intended to help brands review their online strategy and maximise return on investment by focusing on digital marketing constancy, website efficiency auditing and research. i-level group has acquired website… Continue reading i-level Extends Digital Marketing Presence With New Division

European firms will invest upwards of E2.5 million to implement strategic web services in 2003, with 84% of companies increasing their web services budgets, according to new research from Forrester Research. During 2003, execs surveyed by Forrester said that they plan to use web services throughout their enterprise, not just for a single process. Customer… Continue reading European Firms To Increase Investment Of Web Services

Channel 4 reports that Big Brother is continuing to bring success in the ratings, according to unofficial figures. For the week from the 10-16 June, the average audience for the shows on Channel 4 was 4.9 million, compared to a 4.3 million average for the week before (see Big Brother Bigger Than Ever For C4… Continue reading Big Brother We’re Watching You

Online retail spending in the United States increased by 47% between 2000 and 2001, according to a report from Abacus, a division of DoubleClick. Abacus based its research on a database of the transactions made by 90 million US households. It found that the percentage of catalogue consumers buying online increased by 2% to reach… Continue reading Catalogue Consumers Bolster US Online Spending