Shopfront Media is to be the first ambient media owner to be aligned with the POSTAR audience measurement system. From this month, all 5,000 of Shopfront’s illuminated panels on shop fascias will be listed on the system, with the eventual aim being to have all adsites assigned with coverage and frequency scores to help integration… Continue reading First Ambient Owner To Be Listed On POSTAR
The Sunday Times is to relaunch its Style section in September, promoting the new look with a £2m marketing campaign.The new version of the supplement will have more pages- 68 as opposed to the current 48- and will be a larger, 21 x 30 cm, format. The paper quality will also be increased for both… Continue reading Sunday Times Plans September Relaunch For Style
The BBC is launching a new nation-wide advertising campaign to promote Radio 1’s summer of live music to its core youth audience.The month-long campaign, which begins tomorrow, will see Radio 1 DJs Pete Tong, Judge Jules and Tim Westwood appear in a series of TV and billboard ads depicting a “soundclash,” in which they try… Continue reading BBC Radio 1 Launches New Ad Campaign
Non-terrestrial sports TV channel Eurosport has announced that it achieved record-breaking ratings with its World Cup coverage, with 126 million tuning in during June across the 54 countries in which it broadcasts.The channel says that over 21 million viewers tuned in every day to watch dedicated programming including match analysis, interviews, statistics and behind the… Continue reading Eurosport Reports Success In World Cup
Megaposter has secured the rights to sell advertising on three major giant banner sites in London’s West End.The sites, which are the only giant banner opportunities currently available in the City of Westminster, are located in Piccadilly Circus, Shaftesbury Avenue and a new project on Charing Cross Road involving a 1,125 square metre banner.Megaposter is… Continue reading Megaposter Secures Rights To Giant West End Banners
Virgin Radio is to run a week long cross-media package to raise awareness of Scotland as a golfing destination. The campaign, which is to run from 15 to 19 July, will coincide with the world’s largest golf event, the Open Championship, which takes place in Muirfield on Scotland’s East Coast.VisitScotland, formerly the Scottish Tourist Board,… Continue reading Virgin Radio Tees Off Scotland Ad Campaign
ASA research into serious offence in non-broadcast advertising has revealed that issues relating to children are most likely to provoke the public.The strongest taboo in advertising remains the portrayal of children in a sexualised manner, followed by the portrayal of women in sexually degrading situations and the use of images and words unsuitable for children’s… Continue reading Children Still Greatest Concern In Advertising
Media shares did not perform well in general yesterday. Granada sustained a 5.88% drop in value, falling 6˝p to £1.04, while advertising giant WPP lost 4.55% or 24˝p to end at £5.13˝.Falls were also seen at Reuters, which slipped 7p to £3.33 and Reed Elsevier, which ended down 13˝p at £5.50. One of the few… Continue reading Sharewatch
It has been determined by the Radio Authority that the proposed acquisition of Jazz FM by Guardian Media Group (GMG)(see Jazz FM Agrees To £44.5m Takeover By GMG) could not be expected to operate against the public interest, subject to one condition.The positive determination was made subject to GMG agreeing to maintain a separate news… Continue reading Jazz FM Acquisition Passes Public Interest Test
MediaTel Group has confirmed four of the panel members for its fourth annual Media Question Time event, which will be held on 14 October in Westminster.The panel for this year’s event will include Jim Hytner, marketing and commercial director of ITV; Ray Snoddy, media editor of the Times; Rupert Gavin, chief executive of BBC Worldwide… Continue reading Panellists For Fourth Annual Media Question Time Confirmed
