More Industry News articles

As reported earlier in the week (see CMR Chief Predicts 2.5% Rise In US Adspend This Year), CMR has raised its 2002 US advertising forecast to $109.1 billion – a growth of 2.5%. CMR chief executive, David Peeler, presented the predictions at the AdWatch: Outlook 2002 conference in New York, saying: “We are off to… Continue reading CMR Forecasts Show Improving H2 For US Media

The FTSE fell 100 points yesterday in reaction to news of suspected fraud at US Telecoms group WorldCom. Media share prices were weaker virtually across the board as a result, with only a handful companies seeing stocks rise.UBC and SMG were the worst hit. The former saw shares slip 6.48% yesterday to close at 25źp,… Continue reading Sharewatch

A study of nearly 200 marketing professionals in the US shows marketers to be cautiously optimistic about the growth of their media budgets for the remainder of 2002. The research, conducted by DoubleClick, also claims that websites have become a ‘critical sales channel’, with a larger proportion of respondents expecting web sales to show stronger… Continue reading US Marketers Cautiously Optimistic About 2002 Budgets, Finds DoubleClick

Just as there was in the East Midlands recently, it seems there will be a battle of young versus old as applications are considered by the Radio Authority for the London AM licence currently held by Liberty Radio. At the closing date yesterday it was thought that at least one applicant- Saga radio- is aiming… Continue reading Young Versus Old In Battle For Liberty Licence

NTL and TiVo have announced a deal to promote TiVo digital video recorders to NTL’s cable TV customers in the UK. The service will be available from Monday 1 July via a dedicated sales support line.TiVo’s digital video recorders, launched in the UK in October 2000, allow viewers to digitally record and store programmes and… Continue reading NTL And TiVo Team Up For Promotion

Trading conditions remain challenging and a decline in revenues is expected during 2002 at Cordiant Communications, the advertising and communications company’s AGM was told this afternoon. The company said that it does not expect its markets to return to growth until 2003. Revenues for the first five months of the year declined by 11%, in… Continue reading Cordiant Sees No Return To Growth Until 2003

The continuation of Yorkie’s “Not For Girls” campaign, in the form of an FHM advertisment feature and pull out page of stickers, prompted a complaint to the ASA saying that it was degrading to women. The ASA was also concerned that references to “vast amounts of alcohol was offensive and likely to breach the Alcohol… Continue reading Yorkie Let Off The Hook For FHM Ad

WPP, which saw shares slip on Monday (see Sharewatch) after announcing that it would probably miss its profit margin target this year (see WPP Issues Profits Warning In Continuing Difficult Conditions), had a more positive day yesterday. Stock rose 3.25% to close at at £5.71˝, an increase of 18p on the day before.Cable & Wireless… Continue reading Sharewatch

Rail and metro media has suffered in the past due to the lack of opportunity within the sector and the undesirable state of the nation’s rail network. However, the sector has seen a number of developments over the last five years and with revenue expected to top £142m by the end of this year (Outdoor… Continue reading Feature: Rail And Metro Media Gets On Track

The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch.“The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation among… Continue reading Outlook For 2003 Is Worsening, Says Merrill Lynch