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Outdoor advertising has grown steadily across Western Europe in the past decade, with its share of all advertising increasing by 15% between 1988 and 2000, according to a new study from Media Intelligence. Growth is often stronger in regions where television advertising is weak or waning, the report says. The report shows that outdoor achieved… Continue reading Outdoor Advertising Grows Strongest Where TV Is Weak, Finds Study

Tessa Jowell has restated the importance of regional production in the light of future consolidation among the ITV companies.The Secretary of State for Culture, Media and Sport was speaking yesterday at the Social Market Foundation Seminar on Public Service Broadcasting. She said: “In a world dominated by large companies with EU, US or global identities,… Continue reading Regionality Safe Under Communications Bill Says Jowell

The printed press needs to reduce its dependency on advertising if it is to maintain its influence in the media marketplace, according to Publishing In The Knowledge Economy, Pira International’s new analysis of the publishing industry. The report, presented to the Department Of Trade and Industry (DTI) and UK Publishing Media (UKPM), does acknowledge the… Continue reading Publishers Directed To Meet Challenge Of New Media

colspan=”4″>ITC Cable Statistics – Comparison By Quarter

The digital terrestrial television (DTT) licence bid by ITV and Channel 4 may just have the edge over rival proposals, according to analysts at Merrill Lynch. The Independent Television Commission (ITC) has received four applications for the licence to operate the DTT multiplexes freed up by the demise of ITV Digital earlier in the year.… Continue reading ITV/Channel 4 Digital Bid May Have The Edge, Says Merrill Lynch

Rivals Digital Media has signed a new radio marketing partnership which links its football portal, Rivals.net with the Manchester arm of Chrysalis owned Galaxy FM.Under the arrangement, Galaxy 102 will promote the website on air via a combination of descriptive credits which will run during the station’s sport updates, programmes and news, via both editorial… Continue reading Galaxy And Rivals Team Up For North West Marketing

Digital radio consortium MXR has partnered with Ford to launch a marketing initiative to drive the uptake of DAB digital radio in the UK.The deal will see a permanent fleet of four branded promotional vehicles roll out in each of MXR’s transmission regions. The vehicles will be fitted with the latest DAB digital radios and… Continue reading MXR Partners With Ford To Drive Digital Radio Uptake

The Newspaper Society (NS) has criticised the Government’s recently published draft Communications Bill (see In its submission to the Joint Select Committee on the Communications Bill, the NS claims that the latest media ownership policy, which proposes the abolition of prior consent and criminal sanctions, threatens to introduce new layers of plurality and competition controls.The… Continue reading Newspaper Society Criticises Draft Communications Bill

Broad-based advertising improvements are beginning to filter through at ITV, with June’s revenue now expected to be up by 10%, well above previous forecasts. Analysts had previously expected the ad boost surrounding the World Cup competition to be mainly a blip, with the dip returning in Q3 2002 and recovery not really beginning to filter… Continue reading ITV Shows Beginning Of Sustained Ad Recovery With World Cup

The Telegraph Group has signed an advertising deal with Jacob’s Creek that will see the drinks brand sponsor special supplements in the Sunday Telegraph and Daily Telegraph Magazine.The deal, which is designed to support Jacobs Creek’s sponsorship of the Wimbledon tennis championships, will see an eight-page broadsheet supplement appear in the Sunday Telegraph on 23… Continue reading Telegraph Signs Wimbledon Ad Deal With Jacobs Creek