ITV and Channel 4 today confirmed that they have made joint applications to the Independent Television Commission (ITC) for Multiplex Service Licences B and C. A statement released this afternoon read:“The applications have been made by ITV and Channel 4 through a new vehicle, Digital Terrestrial Alliance Limited (DTA). DTA proposes a full free-to-air broadcasting… Continue reading ITV And Channel 4 Confirm Multiplex Application
Leslie Hill, chairman of the ITV Network since 1994, has announced that he will retire from his role at the end of this month.Commenting on his decision to leave, Hill said: “I have thoroughly enjoyed my eight years in the role but the approach of the new Communications Bill means that this is an appropriate… Continue reading ITV Network Chairman To Step Down
Chrysalis-owned Rivals Digital Media has signed a six-figure World Cup sponsorship deal with mobile phone platform 02.The deal, which is the latest in a line of partnerships to be secured by the digital media group, will see 02 sponsor Rivals’ portfolio of football websites including WorldCupRivals.net, Rivals.net and Football365.com for the remainder of the tournament.… Continue reading Rivals Kicks-Off World Cup Ad Deal With 02
Advertising volumes at the Wall Street Journal declined by 24.4% in May 2002, parent company Dow Jones announced yesterday. This compares to a decline of 35.8% year on year in May 2001 and a rise of 42.7% in May 2000. The group indicated that June volumes are likely to be down in the mid-20% range… Continue reading Advertising Remains Weak As Wall Street Journal Misses Forecasts
Pearson, which has announced that it sees no current signs of advertising revenue recovering at the FT Group (see No Signs Of Ad Recovery At FT Group, Says Pearson), saw shares fall 3.88% yesterday to close at £7.93, a loss of 32p on the day before.WPP also performed poorly yesterday and despite news that the… Continue reading Sharewatch
IPC Connect is releasing the latest in its series of spin-off specials from weekly women’s title Now. This week will see the publication of the summer edition of Now StarStyle, which will stay on the news-stands, priced at £1.95 for the next six weeks.IPC decided to make the celebrity focussed style magazine a quarterly title… Continue reading IPC Hopes For Now-style Success With StarStyle
Prospects for significant trading recovery in the second half of the year look good, Pearson chief executive Marjorie Scardino will tell a Merrill Lynch telecommunications, media and technology (TMT) conference today.Scardino says that whilst first half results will ‘reflect a significantly weaker advertising environment’ than the same period in 2001, earnings per share should pick… Continue reading No Signs Of Ad Recovery At FT Group, Says Pearson
12Snap is launching an SMS advertising campaign for Tia Maria to promote the drinks brand among 23-28 year old women.The ‘Girl’s Talk’ campaign begins on 14 June and will run for six weeks generating sampling of Tia Mia across eight UK cites, including Bath, Bristol, Cardiff, Leamington Spa, Northampton, Oxford, Reading and Solihull.Consumers will be… Continue reading 12Snap Brings Girls Talk To UK Cities
38 million people used a variety of media to follow England’s defeat of Argentina in the first round of the World Cup finals last Friday, according to a research commissioned by Carat.An omnibus survey of 2,000 people carried out for the advertising agency shows that the majority of football fans watched the game at home,… Continue reading 38 Million Follow England’s Victory Over Argentina
Leading internet portals have come together to form a new pan-European industry organisation called the European Interactive Advertising Association (EIAA), which will work to promote the value of online advertising campaigns to major agencies and clients.Founder members of the EIAA, which will be headed by CEO of AdLINK Internet Media, Michael Kleindl, include AOL Europe,… Continue reading Portals Join To Form New Pan-European Internet Ad Body
