The Radio Advertising Bureau (RAB) has recruited comedian Johnny Vegas to front its latest marketing campaign aimed at promoting the medium to advertisers.The four 30-second ads, which were written and produced by Teeside-based commercial radio station TFM, feature Vegas, who is best known for his role in ITV Digital’s Al and Monkey campaign, enthusiastically expressing… Continue reading Johnny Vegas To Front Latest RAB Ad Drive
Worldwide business-to-business e-commerce is set to increase by nearly 74% this year, according to new study from eMarketer. The E-Commerce Trade and B2B Exchanges report claims that revenues will reach $823.4 billion by the end of 2002, up from $474.3 billion last year. By the end of 2004, B2B revenues are expected to total $2.3… Continue reading Global B2B E-Commerce Revenues To Escalate
The UK’s publishing industry faces a double challenge of globalisation and new technology, according to a Department Of Trade and Industry report, Publishing in the Knowledge Economy. The report, carried out by PIRA International, shows that the industry is one of the largest in the country, employing more than 160,000 people and is worth £22bn.… Continue reading Publishers Must Keep Pace in Technology Race
Week on week analysis shows that the worst performance in last week’s media market came from Telewest, which has said that it faces a possible ‘funding gap’ if its operating performance fails to meet certain standards (see Telewest Could Face ‘Funding Gap’, Says Singer). Shares fell 25% week on week to close at 3žp, a… Continue reading Sharewatch
Advertising revenues rose by 2% in the first five months of the year at regional newspaper publisher, Johnston Press, the group said in a trading statement this morning. The figures show the resilience of local advertising revenues during a period of economic uncertainty, says Johnston; national revenue has been hit much harder than local during… Continue reading Local Ad Revenues Aid Johnston Press Figures
Sales of mobile phone handsets in western Europe will remain flat this year, after a 13% decline in 2001. Sales will then gradually rise to reach 148.2 million by 2007, according to new forecasts from Strategy Analytics. The group says that sales growth is currently being dragged down by the slow rollout of multimedia messaging… Continue reading Western Europe Mobile Sales Growth Hampered By Slow MMS Rollout
Telewest has today launched its new 1 mega-bite Blueyonder internet service for residential users.The cable company claims that the new high-speed service, which has been on trial in Scotland, is 20 times faster than traditional dial-up internet access and can outperform other residential ADSL services provided through copper wires.The 1Mb Blueyonder product, which is available… Continue reading Telewest Unveils New Blueyonder Internet Service
Four bidders have emerged to take over the digital terrestrial TV licences made available following the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale).The ITC has received applications from a BBC and BSkyB alliance (see BBC Set To Join With BSkyB For Digital Bid) and one formed between ITV and Channel 4 (see… Continue reading Four Bidders Emerge For Digital Terrestrial Licences
ITV partners, Carlton and Granada, which yesterday acquired ITN’s 65% stake in the ITN news Channel (see Carlton And Granada Buy Into ITN News Channel), saw shares fall yesterday. The former was down 3.23% to close at £2.40, while the latter slipped 5.39% to finish at £1.14, a loss of 6˝p on the day before.The… Continue reading Sharewatch
Advertisers currently buying space in the US upfront markets are embracing the interactive and online enhancements offered by broadcast and cable networks and incorporating them into their campaigns, according to today’s Jack Myers Report. Myers says that this is another indication of a strengthening media economy, particularly given that last year advertisers “insisted that any… Continue reading Interactive Buys Point To Strengthening Media Economy, Says Myers
