ITV companies Carlton and Granada may have shed themselves of their biggest burden – ITV Digital – and may be witnessing the beginning of a broad upturn in advertising (see ITV Shows Beginning Of Sustained Ad Recovery With World Cup), but they still face some major strategic challenges, according to analysts at Lehman Brothers. The… Continue reading ITV Companies Face Strategic Challenges, Says Lehman Brothers
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The Newspaper Society (NS) has criticised the Government’s recently published draft Communications Bill (see In its submission to the Joint Select Committee on the Communications Bill, the NS claims that the latest media ownership policy, which proposes the abolition of prior consent and criminal sanctions, threatens to introduce new layers of plurality and competition controls.The… Continue reading Newspaper Society Criticises Draft Communications Bill
The Telegraph Group has signed an advertising deal with Jacob’s Creek that will see the drinks brand sponsor special supplements in the Sunday Telegraph and Daily Telegraph Magazine.The deal, which is designed to support Jacobs Creek’s sponsorship of the Wimbledon tennis championships, will see an eight-page broadsheet supplement appear in the Sunday Telegraph on 23… Continue reading Telegraph Signs Wimbledon Ad Deal With Jacobs Creek
Culture Secretary Tessa Jowell today all but dismissed the idea that the licence fee system of funding the BBC will be scrapped in the near future.Speaking at the Social Market Foundation Seminar on Public Service Broadcasting, she confirmed that a review of the Corporation’s charter would begin in 2004 and that a decision must be… Continue reading Jowell Says Licence Fee Will Stay
US newspaper publishers yesterday told their Midyear Media Review meeting that the worst of the eighteen month long recession appears to be over, according to a report on the Wall Street Journal. Gannett, which owns the Newsquest regional newspaper group in the UK, said that the worst is now past but that ‘the path to… Continue reading US Newspaper Publishers See End Of Recession
Nearly three quarters of online media buyers expect their marketing spend to increase over the next two years, with two thirds predicting an increase of up to 30%, according to research from UK web portal MSN.The research, which predicts that online marketing spend will “soar” in the next six months, also shows that 63% of… Continue reading Online Media Buyers Set To Increase Marketing Spend
England’s progress in the World Cup finals has given ITV’s advertising revenues for June and July an unexpected boost.According to internal ITV forecasts, June’s ad income is expected to be up 10% year on year, ahead of the previously anticipated 6% rise. The network is also predicting that July’s revenue will be around 6% higher… Continue reading England’s World Cup Progress Boosts ITV Ad Revenue
The Government’s plans to turn off the analogue TV signal look “increasingly futile” according to a survey carried out by Mediaedge:cia which shows that almost 1 in 3 people claim they will never switch to digital TV (DTV).According to the latest Sensor research from WPP’s media buyer, almost 29% of respondents say they would never… Continue reading Research Says Analogue Switch Off Could Be Thwarted
Almost one third of the UK population is not interested in making the switch from analogue to digital television (DTV), according to a new Sensor survey from Mediaedge:cia. The 29% who are not interested in DTV represents the highest resistance since the Sensor survey began measurement in September 1998 and is a substantial rise on… Continue reading UK’s Interest In Digital TV Dwindles, According To Mediaedge:cia Survey
Regional newspaper publisher Johnston Press, which has announced that advertising revenues rose by 2% in the first five months of the year (see Local Ad Revenues Aid Johnston Press Figures), saw shares rise 1.14% yesterday to close at £3.99˝, an increase of 4˝p on the day before.Carlton and Granada, which last week acquired ITN’s 65%… Continue reading Sharewatch
