The RAB has released the results from the first instance of an advertiser using the Creative Multiplier research programme to measure the specific effect of radio within a multi-media campaign.Toyota used the two components of the programme to improve and measure the radio element of the new Corolla launch in January. This was the first… Continue reading RAB Releases First Creative Multiplier Results
Virgin Radio has signed a seven figure sponsorship deal with HMV, extending its existing partnership with the music retailer until 2004.The deal, which will see HMV continue its sponsorship of Virgin’s Saturday afternoon Top 30 Album Chart Show for the next two years, includes on-air trials and credits featuring the strapline: “Top Dog For Music”.… Continue reading Virgin Secures Seven Figure Sponsorship Deal With HMV
Mediaedge:cia is claiming that the ITC’s decision to award the DTT licences to the BBC/BSkyB consortium is the right one (see Free To Air Application Wins DTT Battle). It argues that research suggests a free to air option will open up the digital TV proposition to a wider potential audience, but adds that free hardware… Continue reading ITC Made The Right DTT Choice, Says Mediaedge:cia
The number of digital cable TV subscribers in France increased by 30% in a year, according to the country’s organisation of cable operators, Aform. Figures show that at the end of March this year, there were 710,000 people viewing digital television via cable. Meanwhile, cable internet subscriptions had reached 210,000, a rise of 40% year… Continue reading French Turning On To Cable, Says Research
The successful bid by the BBC led coalition for the DTT licences formerly held by ITV Digital could mark a watershed in UK broadcasting, according to analysts at Lehman Brothers. The Independent Television Commission (ITC) yesterday awarded the available multiplex licences to the BBC, Crown Castle and BSkyB consortium. The three organisations are set to… Continue reading BBC/BSkyB To Reap Fruits Of DTT Victory, Says Lehman Brothers
Pearson has today ended speculation that it was prepared to sell its FT Business magazines by confirming that the titles are to be retained within the organisation. A management team led by Stephen Hill, former chief executive of the Financial Times Group, had tabled a bid, believed to be in the region of £80 million,… Continue reading Pearson Opts To Keep FT Business
After the most traumatic week in its short history, the French media group, Vivendi Universal, is in the process of effecting a rescue package which the management hopes will enable it to avoid a E1.8 billion shortfall. The heavily-indebted company is believed to have only E2.4 billion in cash reserves as well as unused credit… Continue reading Vivendi Launches Debt Relief Strategy
The beleaguered cable firm, Telewest, has announced that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet. In a letter sent to shareholders today, the board confirmed that Liberty, which has a 25% share in the company, had made an offer to buy 20% of Telewest’s outstanding bonds. Chairman… Continue reading Telewest Agrees To Discuss Refinancing
Twelve percent of the US population now have broadband at home, according to a new report from Pew Internet & American Life Project. The total number of people using high speed web services now stands at 24 million, up from just 6 million in June 2000. Twenty-one percent of US internet users now access the… Continue reading US Broadband Net Population Swells To 24m
Revenues from online music services are set to multiply in the next few years, according to a new study from Screen Digest. With retail sales in Europe stabilizing, record companies are stepping up efforts to distribute their products by alternative means. The report predicts that online music sales will represent 17% of total music industry… Continue reading Music Sites To Find Right Rhythm, Says Screen Digest
