Prospects for significant trading recovery in the second half of the year look good, Pearson chief executive Marjorie Scardino will tell a Merrill Lynch telecommunications, media and technology (TMT) conference today.Scardino says that whilst first half results will ‘reflect a significantly weaker advertising environment’ than the same period in 2001, earnings per share should pick… Continue reading No Signs Of Ad Recovery At FT Group, Says Pearson
US interactive and direct marketing revenues rose by 9% to $1.9 trillion during 2001, according to the latest data from the Direct Marketing Association (DMA). This rise comes despite a year ‘marred by economic uncertainty and public concern over anthrax in the mail’, notes the DMA. Forecast According to Association’s Economic Impact: US Direct &… Continue reading US Direct Marketing Grows Despite Anthrax Scares
12Snap is launching an SMS advertising campaign for Tia Maria to promote the drinks brand among 23-28 year old women.The ‘Girl’s Talk’ campaign begins on 14 June and will run for six weeks generating sampling of Tia Mia across eight UK cites, including Bath, Bristol, Cardiff, Leamington Spa, Northampton, Oxford, Reading and Solihull.Consumers will be… Continue reading 12Snap Brings Girls Talk To UK Cities
Online games will be played by around 114 million worldwide by 2006, according to a new forecast from DFC Intelligence. Online game usage is expected to increase nearly six-fold in that period, says the report. The report also says that top online games are now able to generate revenues in excess of $100 million each.… Continue reading Worldwide Online Gamers To Hit 114m By 2006
Prospects for significant trading recovery in the second half of the year look good, Pearson chief executive Marjorie Scardino will tell a Merrill Lynch telecommunications, media and technology (TMT) conference today. Scardino says that whilst first half results will ‘reflect a significantly weaker advertising environment’ than the same period in 2001, earnings per share should… Continue reading No Signs Of Ad Recovery At FT Group, Says Pearson
38 million people used a variety of media to follow England’s defeat of Argentina in the first round of the World Cup finals last Friday, according to a research commissioned by Carat.An omnibus survey of 2,000 people carried out for the advertising agency shows that the majority of football fans watched the game at home,… Continue reading 38 Million Follow England’s Victory Over Argentina
Total US magazine advertising revenue increased 2.4% year on year during May, closing at $1.5 billion, according to the latest data from the Publishers Information Bureau (PIB). However, the number of ad pages for May were down 6.3% on last year, at 20,268. In the year to date, advertising revenue showed a 3.3% decline, closing… Continue reading US Magazine Revenues Up But Volumes Down In May
Leading internet portals have come together to form a new pan-European industry organisation called the European Interactive Advertising Association (EIAA), which will work to promote the value of online advertising campaigns to major agencies and clients.Founder members of the EIAA, which will be headed by CEO of AdLINK Internet Media, Michael Kleindl, include AOL Europe,… Continue reading Portals Join To Form New Pan-European Internet Ad Body
Web usage in the UK continues to rise apace with the latest findings showing that a further 5 million people went online in the last twelve months. Research from Nielsen//NetRatings indicates that there are now 16.5 million regular home internet users in the country, an increase from 11 million last year. The total number of… Continue reading 30 Million Britons Online, Says Nielsen/Net Ratings
The July issue of IPC Southbank’s Marie Claire magazine will include two major advertising deals, one of which takes advantage of the magazine brand’s pan-European reach.Motorola will have a die-cut insert in the British edition of the magazine, to promote the V70 phone. It will be bound in and printed on heavier stock paper.Meanwhile, the… Continue reading Tactel Books Pan-European Marie Claire Promotion
