The popularity of email as an advertising tool is increasing, according to the results of a survey carried out by the DMA and Experian which shows that 60% of marketers currently use email as part of the marketing mix.Of those already using the medium, 16% said they currently use email marketing more than direct marketing,… Continue reading Email Marketing Is On The Up
As expected, it looks as though News Corp is all set to acquire Italian pay-TV group Telepiù, in a deal worth E1.5 billion, according to reports. The deal would see Rupert Murdoch’s media empire become the sole pay-TV operator in Italy, according to a report in the Financial Times. At the end of last month… Continue reading News Corp Set To Take Telepi
An advert for the NSPCC featuring a mixture of real-life action and cartoon has prompted 127 complaints to the ITC. Viewers, some of whom had personal experience of child abuse, complained that the advert, which features a real man attacking a cartoon boy, was “upsetting and shocking”.Shots of the man attacking the boy included the… Continue reading ITC Rejects NSPCC ‘Cartoon’ Ad Complaints
Almost 12 million people tuned in to the BBC1 to watch England’s historic defeat of Argentina in the first round of the World Cup finals last Friday.The game, which kicked off at 12.30pm and saw England beat Argentina 1:0, secured a massive 83.4% share of viewing, with audiences peaking at just over 13 million during… Continue reading England’s Defeat Of Argentina Draws 12 Million
ITV is scrapping its on-screen regional idents in favour of a single brand image that will be used across the whole country.The new “central identity”, which is thought to have been created by Bartle Bogle Hegarty, will be unveiled in the autumn and will replace existing regional brands such as Granada and HTV, which will… Continue reading ITV To Get New Central Identity
A new trade association, formed of five radio stations including talkSPORT, has been created to fight for electronic measurement of radio audiences. At present the only trade body for commercial radio stations is the Commercial Radio Companies Association (CRCA), an organisation described by Kelvin MacKenzie, chairman and chief executive of talkSPORT owner the Wireless Group… Continue reading “Little Guy” Radio Stations Form Trade Body
In the words of Merrill Lynch analyst Lauren Rich Fine, an advertising recovery is ‘brewing’, but it is only ‘percolating’ slowly. This seems to be the general opinion of analysts and media companies alike during May. A similar picture of a slow, but palpable upturn in the media economy appears to be taking place in… Continue reading Insight Analysis: Media Healthcheck – May 2002
Week on week analysis of the media market shows that the best performance came from Jazz FM, which reached a agreement with GMG on Thursday following a revised take-over offer from the group (see Jazz FM Agrees To £44.5m Takeover By GMG). Shares rose 7.54% week on week to close at £1.92˝, an increase of… Continue reading Sharewatch
US media spend is set to be flat in 2002, according to new, revised forecasts from Jack Myers Report. Myers Report has slightly reduced its figures 2001, 2002 and 2003 in the quarterly update published in June. Total spend is set to hit $151.2 billion in 2002 and $156.0 billion next year, down from the… Continue reading 2002 US Media Spend To Be Flat, Say Revised Myers Forecasts
IPC has announced another appointment to its second largest interiors magazine Homes & Gardens. Giles Kime will join as associate editor, having been tempted away from Condé Nast’s House & Garden to join Isobel McKenzie-Price. McKenzie-Price was appointed earlier this year from IPC’s top homes title Ideal Home where she had previously won Editor of… Continue reading IPC Announces New Addition To ‘Interiors Dream Team’
