IPC Connect have announced a restructuring of its publishing team. Four publishers have been appointed to focus on the subsectors in which the company operates- Classic, Mature, Easy Entertainment and Celebrity.Two of the new publishers will report to publishing director Sandy Gale, who commented: “IPC Connect is the market leader in women’s weeklies – the… Continue reading IPC Connect Restructures Publishing Team
The Radio Advertising Bureau (RAB) has recruited comedian Johnny Vegas to front its latest marketing campaign aimed at promoting the medium to advertisers.The four 30-second ads, which were written and produced by Teeside-based commercial radio station TFM, feature Vegas, who is best known for his role in ITV Digital’s Al and Monkey campaign, enthusiastically expressing… Continue reading Johnny Vegas To Front Latest RAB Ad Drive
NetValue has formed a world-wide alliance with digital marketing company Outrider to provide media and advertising agencies with online media planning tools.The partnership will see NetValue and Outrider, the interactive subsidiary of MediaEdge, work together to develop digital media planning tools based on internet user panel data. The aim is to provide services similar to… Continue reading NetValue Forms Global Alliance With Outrider
Maiden Outdoor has announced a repackaging of its AdRail portfolio, which it hopes will makes its products more relevant to client sectors by addressing distinct audiences and making purchase easier.MOSAIC profiling has been used to create audience-related packs, which are available in 4,6 and 48 sheet sized panels.Martin Kearns, group sales director, commented: “AdRail delivers… Continue reading Maiden Outdoor Unveils New AdRail Packages
Advertisers currently buying space in the US upfront markets are embracing the interactive and online enhancements offered by broadcast and cable networks and incorporating them into their campaigns, according to today’s Jack Myers Report. Myers says that this is another indication of a strengthening media economy, particularly given that last year advertisers “insisted that any… Continue reading Interactive Buys Point To Strengthening Media Economy, Says Myers
Large numbers of football fans are heading online to watch World Cup games and keep up to date with the latest news on the tournament, according to research from Hitwise.World Cup websites have seen “huge” increases in traffic since the tournament began and according to Hitwise, FIFA’s official World Cup website, fifaworldcup.yahoo.com, has seen its… Continue reading Football Fans Head Online For World Cup Action
DSL subscriber numbers worldwide grew by 20% during the first quarter of 2002 and showed an increase of 110% over the previous 12 months, according to an analysis by PointTopic. DSL stands for digital subscriber line and is a high-speed system of connecting to the internet or other computer networks. The report says that DSL… Continue reading DSL Shows Strong Growth Despite Telecoms Sector Woes
Four bidders have emerged to take over the digital terrestrial TV licences made available following the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale).The ITC has received applications from a BBC and BSkyB alliance (see BBC Set To Join With BSkyB For Digital Bid) and one formed between ITV and Channel 4 (see… Continue reading Four Bidders Emerge For Digital Terrestrial Licences
Revenue from digital television (DTV) subscriptions will hit nearly $30 billion (E31.6 billion) in Europe by 2006, according to figures from Datamonitor. Last year, subscriptions accounted for 94% of revenues, or $8.7 billion, in the European DTV market. Whilst this revenue is expected to rise at a compound annual growth rate (CAGR) of 28% between… Continue reading European DTV Subs Revenue To Hit $30bn By 2006, Says Datamonitor
ITV partners, Carlton and Granada, which yesterday acquired ITN’s 65% stake in the ITN news Channel (see Carlton And Granada Buy Into ITN News Channel), saw shares fall yesterday. The former was down 3.23% to close at £2.40, while the latter slipped 5.39% to finish at £1.14, a loss of 6˝p on the day before.The… Continue reading Sharewatch
