Translucis has signed a deal with Stella Artois to advertise the drinks brand’s outdoor film screenings via its digital media network.From next week a month-long campaign promoting the Stella Screen On Location Tour 2002 will run across the company’s Magnetic channel in 230 bars throughout the UK. The creative, which includes footage from last year’s… Continue reading Translucis To Promote Stella Via Magnetic Network
Revenue from interactive television (iTV) has been slow to materialise and underneath the high expectations there is a sense of disappointment. This is according to a new outlook report from analysts at Accenture. Interactive services were first launched in Europe in the late 1990s, but so far the medium has pretty much failed to live… Continue reading Interactive TV: Disappointingly Slow Start, But Potential Is There, Says Accenture
Chrysalis-owned Rivals Digital Media has formed a marketing partnership with PlayboyTV that will see Rivals.net sponsor two of the adult channel’s programmes.From today Rivals.net branded credits and break bumpers will appear during PlayboyTV’s Session Pravda and UK Centrefolds programmes, both of which are targeted at ABC1 football fans aged between 15 and 45. UK Centerfolds… Continue reading Rivals Turns Up The Heat With PlayboyTV Ad Deal
The best performance in yesterday’s media market came from Independent, which announced that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year (see Advertising Shows More Consistency, Says Independent). Shares rose 2.66% yesterday to close at £135, an increase of 3˝p on the previous day’s trading.Daily… Continue reading Sharewatch
Jazz FM and Guardian Media Group (GMG) have reached an agreement following a revised takeover offer from GMG for the radio station, the two groups announced yesterday evening.GMG had previously tabled an offer of 180p per share, or £41 million, but the Jazz FM Board had urged its shareholders to take no action with respect… Continue reading Jazz FM Agrees To £44.5m Takeover By GMG
Press reports today have suggested that EMAP is considering spinning off its radio interests into a separate business. This may pump up its market rating ahead of a relaxation of ownership rules and the subsequent consolidation in the radio industry. EMAP is primarily a magazine publishing group and because consumer press is a slower growth… Continue reading EMAP Radio Business Spin-Off Speculated By Reports
BARB has this month issued a newsletter to the media industry which gives an update on the situation regarding the much-criticised new contract for viewing data collection (see BARB Controversy Continues), which began in January this year. The newsletter insists that the focus at present is on quality control in this, the setting up stage.BARB… Continue reading BARB Emphasises Quality In Newsletter Update
US media executives are eyeing takeover and merger opportunities in the UK, following the relaxation in ownership restrictions proposed by the Draft Communications Bill, according to report in this morning’s Financial Times. The paper notes that Bob Wright, chief executive of NBC, was in London last week on the lookout for possible deals for his… Continue reading US Media Execs Eye UK Opportunities, Says FT
Less than a month after sparking a tabloid pricing war by reducing its cover price to 20p (see Daily Mirror Cuts Cover Price), the Daily Mirror has announced that the price of the title will return to 32p in selected regions.When the first price cuts were announced, some media commentators thought that Trinity Mirror was… Continue reading Mirror Brings Partial End To Price Cut
Scottish Radio Holdings (SRH) says that radio revenues are expected to drop by 2% in the year to the end of September. This is offset by a 2% rise in press revenue, leaving overall group revenues flat for the year, excluding acquisitions and disposals. Including acquisitions, radio and press revenues combined are 12% ahead of… Continue reading SRH Radio Revenues Drop 2% In Full Year
