Pearson, which has announced that it sees no current signs of advertising revenue recovering at the FT Group (see No Signs Of Ad Recovery At FT Group, Says Pearson), saw shares fall 3.88% yesterday to close at £7.93, a loss of 32p on the day before.WPP also performed poorly yesterday and despite news that the… Continue reading Sharewatch
Thomson Intermedia has launched what it claims is the UK’s first ever scientific measure of door-drop advertising, which it hopes will help the medium lose its “Cinderella” status in direct marketing research.The system has been developed in conjunction with Royal Mail, and covers unaddressed letters and leaflets delivered to Thomson’s accredited panel of 6,000 individuals.… Continue reading Thomson Launches Door Drop Monitoring
ISBA has warned its members against using flyposting campaigns in a guidance note issued this week. The action has been taken following a meeting between ISBA and Westminster Council, in which the local authority warned that it is to take a tougher stance on the practice.Westminster Council made clear in the meeting with ISBA that… Continue reading ISBA Warns Members Of Flyposting Crack Down
A study for the Periodical Publishers Association has found that advertising on television is more likely to annoy UK adults than on any other medium.NFO surveyed over 2,000 adults over 15 years, and found that over 50% found TV advertising annoying, compared to just under a quarter who were annoyed by ads on the radio… Continue reading TV Advertising Most Annoying, Says Survey
Advertising volumes at the Wall Street Journal declined by 24.4% in May 2002, parent company Dow Jones announced yesterday. This compares to a decline of 35.8% year on year in May 2001 and a rise of 42.7% in May 2000. The group indicated that June volumes are likely to be down in the mid-20% range… Continue reading Advertising Remains Weak As Wall Street Journal Misses Forecasts
ITV partners Carlton and Granada have acquired ITN’s 65% stake in the ITN News Channel which will be relaunched later in the year as the ITV News Channel.The acquisition, which represents Carlton and Granada’s first foray into the multi-channel world since the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale), will see the… Continue reading Carlton And Granada Buy Into ITN News Channel
A recovery in advertising is still not expected until at least the fourth quarter of this year, EMAP chief executive, Robin Miller, told a Merrill Lynch conference yesterday. Miller said consumer magazine advertising in the UK is currently ‘fine’; France is ‘good’; business to business (B2B) is flat and radio remains poor. He believes that… Continue reading Ad Recovery Not Expected Until At Least Q4, Says EMAP Chief
AOL has become the latest major UK internet service provider (ISP) to enter the broadband market with the launch of its new high-speed internet service.At £34.99 per month the AOL Broadband product is more expensive than the current market rate of £30, which was established when BT Wholesale cut its prices earlier in the year.… Continue reading AOL Enters UK Broadband Market
Fifty-six percent of US retailers reported that their online operations were profitable during 2001, up from 43% in 2000, according to the The State Of Retailing Online 5.0 report, released yesterday by Shop.org. The survey, conducted by the Boston Consulting Group and with market data from Forrester Research, predicts that further profitability and growth will… Continue reading US Online Retailers Move Into Profit
The IAB has unveiled what it claims to be the “five golden rules” for effective online advertising in an attempt to encourage brands to spend more on internet marketing.The move comes just days after the launch of a new internet advertising body by the major European portals and could be viewed as an attempt by… Continue reading IAB Unveils Golden Rules For Online Advertising
