The Newspaper Society has launched an online guide to key areas of advertising and marketing law, in an effort to help its members avoid falling foul of the laws regarding press advertising, and incurring subsequent legal costs.Advertising Points To Watch uses checklists to help identify copy content issues on subjects as diverse as betting and… Continue reading Newspaper Society Launches Advertising Guide
A new report on global entertainment and media (E&M) spend published by PricewaterhouseCoopers has found that the industry will enjoy a compound annual growth rate (CAGR) of 5.2% between this year and 2006, eventually reaching $1.4 trillion (see Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC). The report also makes a… Continue reading PricewaterhouseCoopers Predicts Global Media And Entertainment Sector Growth
The ITC has banned Microsoft from broadcasting a TV ad for its new Xbox games console after 136 viewers complained that it was “offensive” and “inappropriate.”The ad, created by Bartle Bogle Hegarty, features a new born baby boy being shot through a window. The baby ages as he travels through the air before finally crashing… Continue reading ITC Puts An X In Microsoft’s Box
Merrill Lynch analysts have cut their European advertising growth forecasts for 2002 and 2003, as economies remain relatively weak. The forecast for this year has been reduced from -2.0% to -3.0%, whilst 2003 is downgraded from 3.5% to 1.5-2.0%. The broker has made similar reductions to its US and global ad forecasts (see Merrill Lynch… Continue reading Regional Forecasts Nudged Down By Merrill Lynch
Translucis has signed a deal with Stella Artois to advertise the drinks brand’s outdoor film screenings via its digital media network.From next week a month-long campaign promoting the Stella Screen On Location Tour 2002 will run across the company’s Magnetic channel in 230 bars throughout the UK. The creative, which includes footage from last year’s… Continue reading Translucis To Promote Stella Via Magnetic Network
The high interest of under 25s and up scale consumers will drive demand for 3G mobile services, much as these groups drove the growth of the overall mobile phone market. This is one of the findings of the Wireless and Internet Technology Adoption By Consumers Around The World report from Taylor Nelson Sofres (TNS). The… Continue reading Young, Up-Market Consumers Will Drive Mobile Internet, Says TNS
The advertising campaign that accompanied the launch of Channel 4’s new breakfast show RI:SE featured the strapline ‘Are you awake?’. After just over a month on air, the answer so far seems to be a resounding “No”The programme, which has been conceived by Sky and Princess Productions to fill the void left by the Big… Continue reading Feature: RI:SE Fails To Shine For Channel 4
Shadow media secretary Tim Yeo has spoken out against the Government’s position on BBC funding, describing it as “closed minded”.The Secretary of State for Culture, Media and Sport, Tessa Jowell, recently commented that the chances of a significant change to the way the BBC is funded when the charter comes up for renewal in a… Continue reading Government’s BBC Stance “Closed Minded” Says Yeo
Over half of the British population has no interest in watching the World Cup on television, according to research carried out by Carat.Less than a week into the tournament Carat has released the results of a study showing that despite the hype surrounding the World Cup and the millions of pounds spent on advertising, the… Continue reading Over 50% Of Britons Uninterested In World Cup
Independent News & Media (INM) this morning said that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year. The group publishes the Independent national newspaper in the UK and has other print, outdoor and broadcasting interests across the world, notably in Ireland, New Zealand and Australia.… Continue reading Advertising Shows More Consistency, Says Independent
