The number of online advertising campaigns dropped by almost 1% month on month during April to 5,472, with the number of actual ads slipping by 4% during the same period to 12,797, according to the latest figures from LemonAd.However, the number of advertisers using the internet was up 1.8% on March to 2,902, with online… Continue reading Online Ads Drop During April
More than 12.5 million people tuned into ITV1 on Sunday to watch England’s World Cup 2002 debut against Sweden.The match, which kicked off at 10.30am and saw England settle for a 1-1 draw, averaged an 83.5% share of viewing, with audiences peaking at 13.04 million during the second half, between 11.30am and 12pm.Broadcasters had been… Continue reading England Versus Sweden Attracts Over 12 Million To ITV
Ulster Television (UTV) significantly outperformed the ITV Network during the calendar year, despite the period representing the ‘worst advertising downturn in living memory’, chairman John McGuckian will tell the company’s AGM today. UTV ended the year on a record share of ITV advertising, according to the statement. In Q1 2002, ITV’s ad revenues were down… Continue reading Ulster TV Outperforms ITV, But Outlook Remains Unclear
Granada, which announced yesterday that advertising revenue would be up 6% in July, saw shares fall 1.54% yesterday to close at £1.27˝, a loss of 2p on the day before (see Granada Profits Hit By Ad Downturn).On the other hand, Daily Mail saw stock rise 1.23% yesterday to finish at £7.85, despite announcing that lower… Continue reading Sharewatch
Ulster Television (UTV) significantly outperformed the ITV Network during the calendar year, despite the period representing the ‘worst advertising downturn in living memory’, chairman John McGuckian will tell the company’s AGM today.UTV ended the year on a record share of ITV advertising, according to the statement. In Q1 2002, ITV’s ad revenues were down 13%,… Continue reading Ulster TV Outperforms ITV, But Outlook Remains Unclear
An advertising recovery is ‘brewing’ but is ‘percolating’ slowly, according to Lauren Rich Fine, an advertising and publishing analyst with Merrill Lynch. The broker says that most media (in the US) are doing better than it had expected, although this still represents a ‘crawling out of the hole dug last year, rather than true incremental… Continue reading Slow Ad Growth Percolating, Says Merrill Lynch
Lycos has signed a deal with Maxim to support the launch of its new Sex & Relationship channel, aimed at the over 25 year old market.The deal will see Dennis Publishing’s men’s lifestyle title provide editorial content for the site, which aims to provide relationship advice, sexual health information and agony aunt-style services. The channel… Continue reading Lycos And Maxim Back Sex & Relationship Channel
GWR is launching a World Cup SMS competition across its 31 local radio stations in an attempt to attract listeners attention throughout the tournament.The competition, which represents GWR’s biggest use of SMS marketing to date, will run across The Mix network and digital radio stations Core, Planet Rock and The Storm, giving listeners the chance… Continue reading GWR Rolls Out World Cup SMS Activity
Translucis, the digital media company that runs a network of plasma advertising screens in pubs and clubs, is considering plans to move away from its drinks-based origins and onto the high street.According to Sue Aitken, marketing director at Translucis, the company is currently holding talks with a number of retail clients and is looking to… Continue reading Translucis Considers Expansion Into Retail Arena
Future Publishing’s Official PlayStation 2 Magazine has signed a deal with Sony to provide branded content for its Playstation website.The deal will see the gaming magazine provide breaking news, previews, reviews and tips to Sony’s uk.playstation.com website. The magazine’s recently appointed online editor, Tim Clark, will be responsible for producing the content, which will go… Continue reading Official PlayStation 2 Magazine Goes Interactive With Sony
