12Snap is launching an SMS advertising campaign for Tia Maria to promote the drinks brand among 23-28 year old women.The ‘Girl’s Talk’ campaign begins on 14 June and will run for six weeks generating sampling of Tia Mia across eight UK cites, including Bath, Bristol, Cardiff, Leamington Spa, Northampton, Oxford, Reading and Solihull.Consumers will be… Continue reading 12Snap Brings Girls Talk To UK Cities
Web usage in the UK continues to rise apace with the latest findings showing that a further 5 million people went online in the last twelve months. Research from Nielsen//NetRatings indicates that there are now 16.5 million regular home internet users in the country, an increase from 11 million last year. The total number of… Continue reading 30 Million Britons Online, Says Nielsen/Net Ratings
38 million people used a variety of media to follow England’s defeat of Argentina in the first round of the World Cup finals last Friday, according to a research commissioned by Carat.An omnibus survey of 2,000 people carried out for the advertising agency shows that the majority of football fans watched the game at home,… Continue reading 38 Million Follow England’s Victory Over Argentina
Leading internet portals have come together to form a new pan-European industry organisation called the European Interactive Advertising Association (EIAA), which will work to promote the value of online advertising campaigns to major agencies and clients.Founder members of the EIAA, which will be headed by CEO of AdLINK Internet Media, Michael Kleindl, include AOL Europe,… Continue reading Portals Join To Form New Pan-European Internet Ad Body
The July issue of IPC Southbank’s Marie Claire magazine will include two major advertising deals, one of which takes advantage of the magazine brand’s pan-European reach.Motorola will have a die-cut insert in the British edition of the magazine, to promote the V70 phone. It will be bound in and printed on heavier stock paper.Meanwhile, the… Continue reading Tactel Books Pan-European Marie Claire Promotion
Time was when all you needed to gain exceptionally good viewing figures was an exceptionally good TV programme. These days, as everyone from Big Brother to Her Majesty knows, its all about mixing one’s media, as Naked Communications’ Will Collin explains…In this age of multi-channel, brand cluttered fragmentation, it’s said that TV’s role as cultural… Continue reading NewsLine Column: Where Were You When They Shot J.R.?
Current UK radio trading remains patchy with all radio companies remaining somewhat cautious, according to a media conference held by Merrill Lynch this week. The broker says that UK radio is not experiencing the larger uplifts that UK television and US radio are now seeing. Nevertheless, analysts believe that things are generally trading better. A… Continue reading UK Radio Industry Looks Ahead At Merrill Lynch Conference
BBC Radio 1 has launched a new interactive service called Radio On Demand allowing listeners to access programmes via the station’s website.For the first time selected Radio 1 shows will be available through BBCi for one week following broadcast, allowing internet users to listen to them whenever they choose. A specially designed Radio Player will… Continue reading BBC Radio 1 Unveils Online Interactive Service
The future of digital television has again been thrown into question with the release of a new report claiming that only half of the UK population will be able to receive the medium through their existing aerials. Research carried out by Logica on behalf of the ITC indicates that the digital TV signal is currently… Continue reading Signal Failure Threatens To Halt Digital Progress
Advertising revenues at Granada were up by 14% in May, the company told a Merrill Lynch conference this morning. The group also said that there is now limited forward visibility, something which has so far been unavailable according to most media groups. June will show revenue up 7%, with July rising 6%. The strong US… Continue reading Granada Sees Some Visibility, Revenue Up 14% In May
