Nine out of ten regional press campaigns are effective in raising brand awareness and increasing the propensity to buy, according to the initial findings of a study commissioned by the Newspaper Society.The study, which is the largest of its kind ever to be undertaken, shows that local press delivered an average 77% increase in advertising… Continue reading Regional Press Ads Are Effective Says Research
Future Publishing is launching a regular special edition of its Metal Hammer music magazine aimed at the younger and more mainstream section of the nu-metal market.Each edition of the monthly Metal Hammer: Special Editions is dedicated to a different band and comprises of an A1 poster and an eight page interview of that month’s chosen… Continue reading Future Publishing Gives Music Fans More Metal
The rate of TV licence fee evasion has dropped, despite the DCMS’ use of a new statistical model thought to provide a more accurate picture.Statistics from the new DCMS-owned model suggest that evasion has dropped from 8.8% in March 2001 to 7.9% in March 2002. Whereas the old system focused on the numbers of households,… Continue reading Licence Fee Evasion Falling, Says DCMS
A new affordable method of receiving digital radio is expected to go on sale this summer for under £100.High Street chain TIME has confirmed it will begin selling Modular Technology’s DAB digital radio PCI cards, which allow PCs to receive digital radio, while the screen user interface gives access to full programme information and broadcast… Continue reading Breakthrough Price Point For DAB
Just as there was in the East Midlands recently, it seems there will be a battle of young versus old as applications are considered by the Radio Authority for the London AM licence currently held by Liberty Radio. At the closing date yesterday it was thought that at least one applicant- Saga radio- is aiming… Continue reading Young Versus Old In Battle For Liberty Licence
NTL and TiVo have announced a deal to promote TiVo digital video recorders to NTL’s cable TV customers in the UK. The service will be available from Monday 1 July via a dedicated sales support line.TiVo’s digital video recorders, launched in the UK in October 2000, allow viewers to digitally record and store programmes and… Continue reading NTL And TiVo Team Up For Promotion
Trading conditions remain challenging and a decline in revenues is expected during 2002 at Cordiant Communications, the advertising and communications company’s AGM was told this afternoon. The company said that it does not expect its markets to return to growth until 2003. Revenues for the first five months of the year declined by 11%, in… Continue reading Cordiant Sees No Return To Growth Until 2003
Global advertising and communications group, WPP, has issued a profits warning, saying that trading is difficult with ‘few, if any, signs of recovery in the advertising and marketing services industry.’ The news of WPP’s continued troubles will come as a disappointment to other advertising and marketing companies, as it is something of a bellwether to… Continue reading WPP Issues Profits Warning In Continuing Difficult Conditions
Yesterday was a lacklustre day for media companies following an announcement by WPP that it would probably miss its profit margin target this year. The world’s largest advertising and marketing group saw shares slip 6.50% yesterday to close at £5.55˝ after reporting an 8% drop in organic global revenues in the first five months of… Continue reading Sharewatch
Rail and metro media is not the most glamorous form of advertising and in the past the lack of opportunity within the sector and the undesirable state of the nation’s rail network has meant that the potential of the medium has remained largely unrealised. However, the sector has seen a number of developments over the… Continue reading Feature: Rail And Metro Media Gets On Track
