Chairman of the Interactive Advertising Bureau, Danny Meadows-Klue, explains how the IAB’s new Golden Rules of online advertising make using the web, simple, quick and effective.For some marketers getting under the skin of online is still a challenge. They may use the web at work, be deeply involved in traditional media channel marketing, and maybe… Continue reading NewsLine Column: The Web – Where Do I Start?
12Snap is launching an SMS advertising campaign to promote Cadbury’s sponsorship of the 2002 Commonwealth Games.The ‘Txt 4 Gold’ promotion, which runs across ten Cadbury brands including Dairy Milk, Crunchie, Caramel and Boost, offers consumers the chance to win prizes by texting a code printed on the inside of selected chocolate bar wrappers to a… Continue reading 12Snap And Cadbury Go For Commonwealth Gold
BSkyB chief executive, Tony Ball, has warned that the growth of the UK media industry could be severely hampered if new super-regulator Ofcom (see Communications Bill Lays Down OFCOM Framework) is given too much power.Speaking at the Institute of Economic Affairs conference on the future of broadcasting, Ball stressed that the industry needs a “policeman… Continue reading Ball Warns Ofcom Power Could Damage Industry
The DMA, IPA, ISBA, MCCA and PRCA have collaborated for the first time to produce guidelines for the advertising, marketing and public relations industries. The 28 section document will be launched online on 1 July, setting out the key components of best practice, including guidelines on the process of searching and selecting agencies and managing… Continue reading Industry Bodies Collaborate To Produce The Guide
Global advertising and communications group, WPP, has issued a profits warning, saying that trading is difficult with ‘few, if any, signs of recovery in the advertising and marketing services industry.’ The news of WPP’s continued troubles will come as a disappointment to other advertising and marketing companies, as it is something of a bellwether to… Continue reading WPP Issues Profits Warning In Continuing Difficult Conditions
Big Brother is continuing to grow in popularity as the third series of the reality show approaches its halfway point. Defying fears that interest would not be sustained for another year, the average audience for week four was 5.1m and a 25% share of available audience. This represents a 17% increase on the audience size… Continue reading Big Brother Audiences Continue Growth
The number of subscriptions to the internet increased by 16.1% between April 2001 and April 2002, according to the latest Index of Internet Connectivity report from the Office Of National Statistics (ONS).The report shows that the number of people connected to internet service providers (ISP) rose by 0.8% month on month during April, with subscriptions… Continue reading Internet Subscriptions Show 16.1% Year On Year Growth
Digital marketing company ValueClick has secured the contract to provide advertising sales for free-ads website Loot.com.The deal will see ValueClick manage the sale of Loot.com’s entire advertising inventory, whilst working to increase revenue generated by the site. The company’s media sales arm will sell advertising space on Loot.com to its existing client base of advertisers… Continue reading ValueClick Secures Loot.com Ad Contract
The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch. “The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation… Continue reading Outlook For 2003 Media And Advertising Is Worsening, Says Merrill Lynch
Global advertising and communications group, WPP, has forecast that the advertising recovery will be shallow and gradual, rather than U- or V- or W-shaped. This concurs with the predictions of analysts at Merrill Lynch (see Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted). The group yesterday issued a profits warning, saying that trading is… Continue reading WPP Forecasts A Shallow And Gradual Advertising Recovery
