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In the words of Merrill Lynch analyst Lauren Rich Fine, an advertising recovery is ‘brewing’, but it is only ‘percolating’ slowly. This seems to be the general opinion of analysts and media companies alike during May. A similar picture of a slow, but palpable upturn in the media economy appears to be taking place in… Continue reading Insight Analysis: Media Healthcheck – May 2002

Commercial Radio needs to face up to “serious issues” if it is to raise its profile in the UK, according to a new report from media consultants, Billetts.In a review of the industry, commissioned for JP Morgan, it is acknowledged that radio experienced significant growth during the 1990s and its share of display advertising now… Continue reading Commercial Radio Must Be Upwardly Mobile, Says Billetts

US media spend is set to be flat in 2002, according to new, revised forecasts from Jack Myers Report. Myers Report has slightly reduced its figures 2001, 2002 and 2003 in the quarterly update published in June. Total spend is set to hit $151.2 billion in 2002 and $156.0 billion next year, down from the… Continue reading 2002 US Media Spend To Be Flat, Say Revised Myers Forecasts

The popularity of email as an advertising tool is increasing, according to the results of a survey carried out by the DMA and Experian which shows that 60% of marketers currently use email as part of the marketing mix.Of those already using the medium, 16% said they currently use email marketing more than direct marketing,… Continue reading Email Marketing Is On The Up

Jazz FM was the best performer in yesterday’s media market. Shares rose 7.54% to close at £1.92˝ after the radio group reached an agreement with GMG following a revised takeover offer from the group (see Jazz FM Agrees To £44.5m Takeover By GMG).Trinity Mirror, which has announced that the price of the Daily Mirror will… Continue reading Sharewatch

Capital Radio and Nokia are set to launch an interactive radio service for mobile phone users called CapitalM8.The service, which allows Capital FM listeners to receive ringtones, news, gig guides and dedicate tracks via their mobile phones, launches later this month and is intended to encourage greater listener interactivity and generate additional revenue streams.CapitalM8, which… Continue reading Capital Unveils Interactive Radio Service

BBC Magazines has appointed Matt Teeman as advertising director of its newly created centralised sales team.Teeman, formerly sales director at Beeb Ventures, will head the new Key Customer Group, which will work alongside the existing sales teams to offer a “one stop shop” service for advertisers interested in cross media deals.Other appointments include, Matt Simms,… Continue reading BBC Magazines Announces Centralised Ad Team

Press reports this week have suggested that EMAP is considering spinning off its radio interests into a separate business. This may pump up its market rating ahead of a relaxation of ownership rules and the subsequent consolidation in the radio industry.EMAP is primarily a magazine publishing group and because consumer press is a slower growth… Continue reading EMAP Radio Business Spin-Off Suggested

Attheraces, the joint digital TV venture between BSkyB, Channel 4 and Arena Leisure, has announced an “extremely encouraging” set of viewing figures for its first three weeks on air.According to Arena Leisure, between 1 May and 18 May the horseracing and betting channel attracted an average peak audience of 50,554 during live afternoon racing, which… Continue reading Attheraces Gets Off To A Good Start

Telewest Broadband is launching a washroom advertising campaign to promote its Blueyonder broadband internet service.The campaign, which launches this week, will run for the duration of the World Cup targeting 25 to 44 year-old males in 1,500 pub toilets across the UK. The creative is characterised by humorous messages, with slogans such as “faster streaming… Continue reading Telewest Is Flush With New Blueyonder Campaign