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As reported earlier in the week (see CMR Chief Predicts 2.5% Rise In US Adspend This Year), CMR has raised its 2002 US advertising forecast to $109.1 billion – a growth of 2.5%. CMR chief executive, David Peeler, presented the predictions at the AdWatch: Outlook 2002 conference in New York, saying: “We are off to… Continue reading CMR Forecasts Show Improving H2 For US Media

A study of nearly 200 marketing professionals in the US shows marketers to be cautiously optimistic about the growth of their media budgets for the remainder of 2002. The research, conducted by DoubleClick, also claims that websites have become a ‘critical sales channel’, with a larger proportion of respondents expecting web sales to show stronger… Continue reading US Marketers Cautiously Optimistic About 2002 Budgets, Finds DoubleClick

There is a very real demand for broadband internet access worldwide, even if growth so far has perhaps not lived up to the grand expectations of the days of the internet boom. This is one of the conclusions drawn by Pioneer Consulting in its Broadband Access 2002 report. The group says that demand for broadband… Continue reading Real Demand For Worldwide Broadband Services Despite ‘Suppressant’ Economy

US advertising spend is predicted to rise by 2.5% to $109.1 billion dollars in 2002, according to CMR chief executive officer, David Peeler. Speaking at conference yesterday, Peeler said that the second half of the year could see a 6.2% jump in adspend, led by political advertising during the mid-term elections. The 2.5% full year… Continue reading CMR Chief Predicts 2.5% Rise In US Adspend This Year

Permanent broadband, fixed-rate internet connections are becoming increasingly popular in the UK, with the such services showing an enormous 428% year on year growth during April, according to the latest data from the Office Of National Statistics (ONS). The Government data show that whilst narrowband dial-up connections still dominate the market, their growth is now… Continue reading Broadband Net Access Shows Strong UK Growth

The number of broadband internet subscribers in the US will hit 37.3 million by 2007, up from around 12.5 million in the first quarter of this year, according to new research from Leichtman Research Group. The report, Broadband Internet Growth: On-Target, shows that the penetration of broadband internet access services is set to rise from… Continue reading US Broadband Net Population To Hit 37bn By 2007

The continuation of Yorkie’s “Not For Girls” campaign, in the form of an FHM advertisment feature and pull out page of stickers, prompted a complaint to the ASA saying that it was degrading to women. The ASA was also concerned that references to “vast amounts of alcohol was offensive and likely to breach the Alcohol… Continue reading Yorkie Let Off The Hook For FHM Ad

WPP, which saw shares slip on Monday (see Sharewatch) after announcing that it would probably miss its profit margin target this year (see WPP Issues Profits Warning In Continuing Difficult Conditions), had a more positive day yesterday. Stock rose 3.25% to close at at £5.71˝, an increase of 18p on the day before.Cable & Wireless… Continue reading Sharewatch

Rail and metro media has suffered in the past due to the lack of opportunity within the sector and the undesirable state of the nation’s rail network. However, the sector has seen a number of developments over the last five years and with revenue expected to top £142m by the end of this year (Outdoor… Continue reading Feature: Rail And Metro Media Gets On Track

The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch.“The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation among… Continue reading Outlook For 2003 Is Worsening, Says Merrill Lynch