BARB has this month issued a newsletter to the media industry which gives an update on the situation regarding the much-criticised new contract for viewing data collection (see BARB Controversy Continues), which began in January this year. The newsletter insists that the focus at present is on quality control in this, the setting up stage.BARB… Continue reading BARB Emphasises Quality In Newsletter Update
The high interest of under 25s and up scale consumers will drive demand for 3G mobile services, much as these groups drove the growth of the overall mobile phone market. This is one of the findings of the Wireless and Internet Technology Adoption By Consumers Around The World report from Taylor Nelson Sofres (TNS). The… Continue reading Young, Up-Market Consumers Will Drive Mobile Internet, Says TNS
Less than a month after sparking a tabloid pricing war by reducing its cover price to 20p (see Daily Mirror Cuts Cover Price), the Daily Mirror has announced that the price of the title will return to 32p in selected regions.When the first price cuts were announced, some media commentators thought that Trinity Mirror was… Continue reading Mirror Brings Partial End To Price Cut
Revenue from interactive television (iTV) has been slow to materialise and underneath the high expectations there is a sense of disappointment. This is according to a new outlook report from analysts at Accenture. Interactive services were first launched in Europe in the late 1990s, but so far the medium has pretty much failed to live… Continue reading Interactive TV: Disappointingly Slow Start, But Potential Is There, Says Accenture
Natmags has promoted health magazine Zest’s acting deputy editor Rebecca Frank to the post permanently. Previous editor Linda Bird is now editor of She… …Also at Natmags Liz Kershaw is to return from maternity leave to take on the role of executive group publishing director for Good Housekeeping and Country Living. Chris Hughes, publishing director… Continue reading Appointments Brief
The Newspaper Society has launched an online guide to key areas of advertising and marketing law, in an effort to help its members avoid falling foul of the laws regarding press advertising, and incurring subsequent legal costs.Advertising Points To Watch uses checklists to help identify copy content issues on subjects as diverse as betting and… Continue reading Newspaper Society Launches Advertising Guide
The ITC has banned Microsoft from broadcasting a TV ad for its new Xbox games console after 136 viewers complained that it was “offensive” and “inappropriate.”The ad, created by Bartle Bogle Hegarty, features a new born baby boy being shot through a window. The baby ages as he travels through the air before finally crashing… Continue reading ITC Puts An X In Microsoft’s Box
Translucis has signed a deal with Stella Artois to advertise the drinks brand’s outdoor film screenings via its digital media network.From next week a month-long campaign promoting the Stella Screen On Location Tour 2002 will run across the company’s Magnetic channel in 230 bars throughout the UK. The creative, which includes footage from last year’s… Continue reading Translucis To Promote Stella Via Magnetic Network
Press reports today have suggested that EMAP is considering spinning off its radio interests into a separate business. This may pump up its market rating ahead of a relaxation of ownership rules and the subsequent consolidation in the radio industry. EMAP is primarily a magazine publishing group and because consumer press is a slower growth… Continue reading EMAP Radio Business Spin-Off Speculated By Reports
Despite the ‘near-catastrophic’ year for the global advertising industry in 2001, the forecast is for a gradual rebound, with the ad market beginning to become more solid during 2002. This is one of the findings of a new report from PricewaterhouseCoopers: Global Entertainment And Media Outlook: 2002-2006. The research says that the global ad market… Continue reading Global Adspend To Grow By Average Of 4.8% Until 2006
