More Industry News articles

US radio revenues increased by 4% year on year during April, with local spend up 2% and national up 6%, according to the latest data from the US Radio Advertising Bureau. The first four months of 2002 show national spend up 2%, whilst local ad sales and the combined total figures remained flat overall. The… Continue reading US Radio Revenue Creeps Up 4% In April

Despite expectations of the beginning of a recovery in advertising market conditions in the second half of the year, the outlook remains decidedly unclear, according to the Financial Times. The paper says that whilst a number of companies at the Mid-Year Media Review in the US have begun to talk about an improvement in the… Continue reading Advertising Outlook Remains Unclear

The gaming market is set to enjoy its best year ever, with three 128-bit consoles launched in all major markets and with software sales to increase, according to The Dynamics of Games: A Global Boom Industry, a new forward-looking report from Informa Media Group. The report also shows that online, mobile and interactive TV (iTV)… Continue reading Web, Mobiles And iTV Move Into Fast-Growing Gaming Market

Cable TV subscriptions in the UK declined by 2.0% to 3.5 million homes in Q2 2002, according to the latest figures from the Independent Television Commission (ITC). In Q2 2001 the number of homes taking cable TV stood at 3.6 million; in Q1 2002 the figure was also 3.6 million. The drop in Q2 was… Continue reading UK Cable TV Subs Drop As NTL Struggles With Debt

IPC Southbank has announced that Louise Chunn, currently deputy editor of In Style will move up to the position of editor, following the departure of launch editor Dee Nolan last month (see Promotions And Appointments After One Year In Style).Chunn has also been with the magazine since its launch early last year. Her previous experience… Continue reading Insider Promotion For In Style Editorship

Week on week analysis of the media market shows that the best performance came from Independent, which said recently that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year (see Advertising Shows More Consistency, Says Independent). Shares rose 2.71% week on week to close at £1.32˝,… Continue reading Sharewatch

Mobile marketing company Flytxt is launching a national SMS advertising campaign to promote FilmFour’s latest cinema release.The campaign, which launches this week, is designed to raise awareness of Nicole Kidman’s new comedy Birthday Girl. Mobile phone users will be offered the chance to win tickets to the premier of the film and those taking part… Continue reading Flytxt Takes Mobile Phones Users To The Movies

BARB has confirmed that the “World Cup Effect” has boosted TV viewing figures by nearly 20% this month, with viewing levels up across all major demographics.The audience researchers have confirmed that for the first full week of June (ending 9 June), the average weekly audience viewing of all individuals ages 4 and over was 27.2… Continue reading World Cup Adds 20% To TV Audiences

The creditors of the recently collapsed ITV Digital are considering suing its directors over the demise of the pay-TV business, according to a report in yesterday’s Sunday Times.The report claims that the creditors believe that ITV Digital’s board of directors, which included members of the pay-TV firm’s parent companies, Carlton and Granada, could have shared… Continue reading Creditors Could Sue ITV Digital’s Directors

Internet audience and behaviour measurement company NetValue has announced its first development since teaming up with Mediaedge:CIA. NetValue Instant Media, launched this week, will allow planners to estimate the performance of online campaigns using a selection of websites from NetValue’s audience panel data.Eric Mistou, deputy chief operating officer at NetValue, commented: “This new service will… Continue reading NetValue Launches Online Planning Solution