Translucis, the digital media company that runs a network of plasma advertising screens in pubs and clubs, is considering plans to move away from its drinks-based origins and onto the high street.According to Sue Aitken, marketing director at Translucis, the company is currently holding talks with a number of retail clients and is looking to… Continue reading Translucis Considers Expansion Into Retail Arena
An advertising recovery is ‘brewing’ but is ‘percolating’ slowly, according to Lauren Rich Fine, an advertising and publishing analyst with Merrill Lynch. The broker says that most media (in the US) are doing better than it had expected, although this still represents a ‘crawling out of the hole dug last year, rather than true incremental… Continue reading Slow Ad Growth Percolating, Says Merrill Lynch
Future Publishing’s Official PlayStation 2 Magazine has signed a deal with Sony to provide branded content for its Playstation website.The deal will see the gaming magazine provide breaking news, previews, reviews and tips to Sony’s uk.playstation.com website. The magazine’s recently appointed online editor, Tim Clark, will be responsible for producing the content, which will go… Continue reading Official PlayStation 2 Magazine Goes Interactive With Sony
IPC Ignite’s men’s lifestyle magazine Loaded has partnered with Ford to produce a one-shot summer special that will see the magazine devote its entire advertising space to the car manufacturer.The 140 page Loaded Summer Special will be on sale throughout the summer promoting Ford’s new Fiesta range. As the magazine’s sole advertiser, Ford has secured… Continue reading Loaded Partners With Ford For One-Shot Summer Special
UKbetting is to acquire TEAMtalk Media, which owns national speech-based radio station TEAMtalk 252, for approximatly £13.7m.Earlier in the month TEAMtalk rejected an offer from UKbetting, which valued the company at £10.2. However, after increasing its offer by 33% the digital betting and sports content business now looks set to acquire TEAMtalk’s radio and media… Continue reading UKBetting To Acquire TEAMtalk For £13.7m
Chrysalis-owned Rivals Digital Media has secured World Cup content deals with radio website provider FM Interactive (FMI) and electronics retailer Jungle.The deal will see Rivals provide six of FMI’s radio station websites with content from its Rivals.net and Football365 sites throughout the tournament, which kicks off today. In return Rivals will receive branding across each… Continue reading Rivals Lines Up World Cup Content Deals
The Sun has secured Ladbrokes as the sponsor its World Cup activity.The Sun‘s football supplement, Supergoals, will feature special World Cup editions in association with Ladbrokes throughout the tournament, which kicks off tomorrow. Each sponsored edition of Supergoals will include promotional offers and advertising space for Ladbrokes, as well as comprehensive World Cup coverage.In return,… Continue reading The Sun Bets On World Cup With Ad Deal
NRS figures for National Newspapers in the six month period ending in April 2002 show that over readership has declined 0.75% year on year. Analysis shows that the broadsheets saw the largest fluctuations in readership.The best performer both in terms of percentage and actual numbers was the Guardian, which saw readership increase by 34.1% year… Continue reading NRS National Newspaper Round-Up – April 2002
The UK consumer businesses saw surprisingly buoyant advertising revenues in March, but this has not continued, according to the first half financial results of Daily Mail & General Trust (DMGT), which were released this morning (see DMGT Profits Dip 9% In First Half). The company says that April proved to be a tough market for… Continue reading DMGT Sees No 2002 Ad Improvement
Interim results released by Granada this morning revealed net advertising revenue down 12% for the first half of 2002 and the company said that the market outlook remained unclear.Advertising revenues are set to rise for May (14%), June (7%) and July (6%), thanks to the boost in advertising provided by the World Cup. Granada has… Continue reading Granada Profits Hit By Ad Downturn
