More Industry News articles

“The broadcast networks have regained virtually all of the sales they lost in last year’s upfront, which represented the industry’s worst ever year-to-year decline, and the final 2002 upfront revenue tally could surpass 2000’s record-setting $8 billion level,” says Jack Myers in today’s Myers Report on the US upfront advertising markets. Myers says that the… Continue reading US Upfronts Outpace Even Most Bullish Expectations, Says Myers

Week on week analysis shows that Emap, which recently posted a 6% rise in profits for the twelve months ending 31 March 2002 (see EMAP ‘Cautiously Optimistic’ On Future Trading), was one of the best performers in last week’s media market. Shares rose 4.02% week on week to close at £8.80, an increase of 34p… Continue reading Sharewatch

The advertising campaign that accompanied the launch of Channel 4’s new breakfast show RI:SE featured the strapline ‘Are you awake?’. After just over a month on air, the answer so far seems to be a resounding “No”The programme, which has been conceived by Sky and Princess Productions to fill the void left by the Big… Continue reading Feature: RI:SE Fails To Shine For Channel 4

Shadow media secretary Tim Yeo has spoken out against the Government’s position on BBC funding, describing it as “closed minded”.The Secretary of State for Culture, Media and Sport, Tessa Jowell, recently commented that the chances of a significant change to the way the BBC is funded when the charter comes up for renewal in a… Continue reading Government’s BBC Stance “Closed Minded” Says Yeo

Over half of the British population has no interest in watching the World Cup on television, according to research carried out by Carat.Less than a week into the tournament Carat has released the results of a study showing that despite the hype surrounding the World Cup and the millions of pounds spent on advertising, the… Continue reading Over 50% Of Britons Uninterested In World Cup

Videomail will be the next generation of email advertising, according to digital marketing group Messagzier which has published the results of its first videomail ad campaign.Messagizer claims that post-campaign analysis of a promotion for the launch of Pathe/Twentieth Century Fox’s The Hole on video and DVD shows that 40% of consumers who received a videomail… Continue reading Messagizer Predicts Future Of Email Marketing

Independent News & Media (INM) this morning said that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year.The group publishes the Independent national newspaper in the UK and has other print, outdoor and broadcasting interests across the world, notably in Ireland, New Zealand and Australia.The company’s… Continue reading Advertising Shows More Consistency, Says Independent

Independent News & Media (INM) this morning said that it is ‘cautiously optimistic’ that 2002’s results will show an improvement on those achieved during the past year. The group publishes the Independent national newspaper in the UK and has other print, outdoor and broadcasting interests across the world, notably in Ireland, New Zealand and Australia.… Continue reading Advertising Shows More Consistency, Says Independent

BBC1’s coverage of Monday night’s Party At The Palace Golden Jubilee concert attracted an average of 12.3 million viewers, according to unofficial overnight figures from BARB.The concert, which featured a range of artists including Phil Collins, Brian May and Sir Paul McCartney, averaged a 55.3% share of viewing between 7.30pm and 11.30pm. Audiences peaked at… Continue reading Party At The Palace Draws 12.3 Million Viewers

Upfront television sales in the US indicate that the advertising market there is improving, according to an analysis of network figures by ABN Amro. NBC has confirmed that it has sold all of its prime time inventory and has won forward commitments valued at $2.7 billion, up from $800 million in 2001, according to the… Continue reading US Upfronts Indicate Recovering Market