The number of online advertising campaigns dropped by almost 1% month on month during April to 5,472, with the number of actual ads slipping by 4% during the same period to 12,797, according to the latest figures from LemonAd.However, the number of advertisers using the internet was up 1.8% on March to 2,902, with online… Continue reading Online Ads Drop During April
Two-thirds of European firms will either cut IT spending or leave it unchanged in 2002, but nevertheless expect their budgets to be 13% higher in three years, according to a new report from Forrester Research. Almost three-quarters (72%) said they had encountered new, specific pressure to reduce IT costs; one in four respondents had delayed… Continue reading European Firms To Cut IT Spend In 2002
More than 12.5 million people tuned into ITV1 on Sunday to watch England’s World Cup 2002 debut against Sweden.The match, which kicked off at 10.30am and saw England settle for a 1-1 draw, averaged an 83.5% share of viewing, with audiences peaking at 13.04 million during the second half, between 11.30am and 12pm.Broadcasters had been… Continue reading England Versus Sweden Attracts Over 12 Million To ITV
“The broadcast networks have regained virtually all of the sales they lost in last year’s upfront, which represented the industry’s worst ever year-to-year decline, and the final 2002 upfront revenue tally could surpass 2000’s record-setting $8 billion level,” says Jack Myers in today’s Myers Report on the US upfront advertising markets. Myers says that the… Continue reading US Upfronts Outpace Even Most Bullish Expectations, Says Myers
London Taxi Promotions have signed a contract with the “Gentlemen’s Club” Spearmint Rhino, hoping to literally drive sales to the nightclub’s door.Asher Moses, London Taxi Promotions’ managing director, said: “This kind of campaign is a great illustration of how taxi advertising works at its best. There are bound to be spontaneous visits to the club… Continue reading Gentlemen’s Club Orders 100 Taxis For Promotion
Granada, which announced yesterday that advertising revenue would be up 6% in July, saw shares fall 1.54% yesterday to close at £1.27˝, a loss of 2p on the day before (see Granada Profits Hit By Ad Downturn).On the other hand, Daily Mail saw stock rise 1.23% yesterday to finish at £7.85, despite announcing that lower… Continue reading Sharewatch
Ulster Television (UTV) significantly outperformed the ITV Network during the calendar year, despite the period representing the ‘worst advertising downturn in living memory’, chairman John McGuckian will tell the company’s AGM today.UTV ended the year on a record share of ITV advertising, according to the statement. In Q1 2002, ITV’s ad revenues were down 13%,… Continue reading Ulster TV Outperforms ITV, But Outlook Remains Unclear
Lycos has signed a deal with Maxim to support the launch of its new Sex & Relationship channel, aimed at the over 25 year old market.The deal will see Dennis Publishing’s men’s lifestyle title provide editorial content for the site, which aims to provide relationship advice, sexual health information and agony aunt-style services. The channel… Continue reading Lycos And Maxim Back Sex & Relationship Channel
GWR is launching a World Cup SMS competition across its 31 local radio stations in an attempt to attract listeners attention throughout the tournament.The competition, which represents GWR’s biggest use of SMS marketing to date, will run across The Mix network and digital radio stations Core, Planet Rock and The Storm, giving listeners the chance… Continue reading GWR Rolls Out World Cup SMS Activity
Ulster Television (UTV) significantly outperformed the ITV Network during the calendar year, despite the period representing the ‘worst advertising downturn in living memory’, chairman John McGuckian will tell the company’s AGM today. UTV ended the year on a record share of ITV advertising, according to the statement. In Q1 2002, ITV’s ad revenues were down… Continue reading Ulster TV Outperforms ITV, But Outlook Remains Unclear
