Hi-Tech Solutions has been awarded the contract to install washroom poster advertising and all other pub media opportunities across Six Continents Retail outlets including All Bar One, Edwards and O’Neills.This is the first time that Six Continents has awarded an umbrella media contract and Hi-Tech Solutions, which secured the deal in a direct pitch against… Continue reading Hi-Tech Solutions Spans Six Continents
Week on week analysis of last week’s media market reveals that the worst performance came from Jazz FM, which confirmed earlier in the month that Guardian Media has bid £41m to take over the radio station (see Guardian Media Group Makes £41m Offer For Jazz FM). Shares were down 6.27% week on week to close… Continue reading Sharewatch
More than 80% of US technology companies are confident that high growth levels for their businesses will continue, according to a Deloitte & Touche survey reported by eMarketer. The report also states that 89% of CEOs said that they are planning to continue to hire new staff into 2002, whilst just 11% say that are… Continue reading US Tech Chiefs Confident In Continued Growth
First half revenues at Scottish Radio Holdings (SRH) have been hit by the substantial downturn in national advertising, the group’s interim financial results showed today. Total group revenues fell by 1%, with the effect felt most strongly at the company’s outdoor division. Earlier in the week SRH agreed to sell its outdoor business, Score Outdoor,… Continue reading Scottish Radio Profits Hit By National Advertising Dip
Yahoo is closing its European auction services and will instead promote those of rival company eBay.The move, which will see Yahoo close five auction sites in the UK and Ireland, France, Germany, Italy and Spain, is part of the company’s plan to focus on its key growth areas and re-deploy revenue to its commerce platform.Yahoo,… Continue reading Yahoo Closes European Auction Sites
The Guardian is revamping its Saturday books and arts coverage with the launch of a new 40-page tabloid section called Review.The section, which replaces the current Saturday Review, launches on 1 June and will feature major literary profiles, book reviews as well as opera, visual arts, classical music and theatre news.The launch issue, which includes… Continue reading The Guardian Revamps Saturday Offering
ITV partners Carlton and Granada performed poorly in yesterday’s media market. The former slipped 0.47% to close at £2.63˝. The latter fared less well with shares dropping 2.91% to finish at £1.25ź, a loss of 3žp on the day before.Chrysalis also had an uninspiring day with stock falling 4.16% to close at £2.65, down 11˝p… Continue reading Sharewatch
Ambient media revenue rose 12% year on year in 2001, to reach £100.8m. Concord’s Ambient Media 2002 report, from which these figures are taken, credit new technologies and improved accountability for taking the sector forward, and predicts that revenues for this year could reach £113.3m.Nigel Mansell, Concord’s managing director, commented: “Ambient reaching £100m is a… Continue reading Ambient Revenue Topped £100m In 2001
The popularity of Direct Mail as a marketing tool continues to grow with expenditure increasing by 5.8% year on year during the first quarter of 2002 to £629.9m, according to the latest figures from the Direct Mail Information Service (DMIS).The figures show that the volume of direct mail increased by 3.9% year on year to… Continue reading Direct Mail Continues To Show Growth
Dennis Publishing is revamping its men’s lifestyle magazine Maxim to bring it back in line with its core readership.The title, which reported a 15.8% year on year drop in circulation in the ABC results for the six months ending December 2001, is undergoing a redesign to strengthen its appeal to men in their late twenties.… Continue reading Maxim Redesigned For Core Readership
