More Industry News articles

Reed International and Elsevier NV chairman, Morris Tabaksblat, this morning told the Reed Elsevier AGM that trading conditions have changed very little since the group released its financial results in February (see Reed Delivers Strong Results And Reaffirms Growth Expectations For 2002). Tabaksblat reiterated the double-digit earnings and revenue market-outperformance targets for the Anglo-Dutch publishing… Continue reading Little Change In Trading Since February, Says Reed Elsevier

BSkyB saw shares fall yesterday as it looked increasingly unlikely that it would be able to exercise its £1bn put option on Kirch, which has filed for bankruptcy (see Kirch Media Files For Bankruptcy). Stock slipped 2.73% to close at £7.84, down 22p on the day before.Carlton and Granada were also down yesterday as their… Continue reading Sharewatch

IPC titles Woman and Woman’s Own are to be promoted in a joint advertising campaign worth £3m beginning this month, which will include TV and print advertising, sampling and in-store activity. The first airing of the TV advert occurred last night.Following consumer research showing that the two brands are entwined in consumer’s minds, the campaign… Continue reading £3m Ad Campaign For Woman and Woman’s Own

“British firms are guilty of taking a short-term, quick fix approach to cost-cutting, characterised by investment cuts, recruitment freezes and staff layoffs,” according to a new global study from PricewaterhouseCoopers, published today. Demonstrating the short-termism in British business’ actions, the research reports that two-thirds (66%) of UK chief financial officers – the highest in the… Continue reading British Firms Guilty Of Short-Termist Cost Cutting, Finds PWC Survey

NTL may avoid forced liquidation, according to report on FT.com today, which claims that the indebted cable group could sign a deal with its bondholders as early as this week.The paper reports that a debt-for-equity swap with the bondholders is now on the table; such a transaction would give them a 95% stake in NTL.… Continue reading NTL Is Close To Refinancing, Says Report

Mobile services will generate E97 billion in revenue across Western Europe in 2002, just 4% more than in 2001, according to new research by Analysys. Mobile services revenue rose 12% in 2001 but the growth rate has now decreased thanks to fewer new subscribers and a drop in average revenue per user (ARPU). The report,… Continue reading Mobile Services Revenue Will Reach E135 billion In 2007, says Analysys

Some of the major names in out-of-home and ambient media recently announced their intention to form a trade association separate to the existing Outdoor Advertisers Association. But will this really improve this up and coming media’s standing in the advertising community, or serve to increase the level of confusion caused by fragmentation, asks Naked Communications’… Continue reading NewsLine Column: Out-Of-Home, Alone?

NTL has taken the first step towards the provision of a digital TV signal that can be received by moving vehicles, with the completion of a successful trial of the technology, which utilises the existing frequency spectrum. NTL’s trials of a rugged form of the established DVB-T transmission took place in the Oxford area. A… Continue reading NTL Trials Digital TV On The Move

According to reports in this morning’s press, ITV Digital may be closed as soon as next Monday unless Carlton and Granada pledge more money to keep the service afloat.Figures released to the Football League by the High Court, as part of their attempt to recover rights money owed by ITV Digital, supposedly reveal that the… Continue reading ITV Digital Could Be Closed By Monday

Pay-per-click search engine Espotting will this week launch its first ever radio advertising campaign targeting small and medium businesses.The six-figure, direct response campaign will initially launch in London before going national in the next few months and is intended to raise awareness of the Espotting service. A series of 40-second radio ads, planned by AMS… Continue reading Espotting To Launch First Ever Radio Campaign