More Industry News articles

The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA

In its eighth annual survey of senior executives at leading advertising and markting organisations, AdMedia Partners found evidence of optimism amongst the execs when asked about the outlook for the industry. Advertising and marketing executives from across the US were questioned: 45% from newspapers; 44% from interactive media; 39% from business-to-business publications; 36% from exhibitions/trade… Continue reading AdMedia Discovers Optimism Amongst Ad Execs

With local television audiences turning to cable, the web and print options for daily news, Forrester forecasts that broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers and online providers. Forrester says “Stations must recreate themselves as providers of video programming and marketing services across… Continue reading US TV Stations Must Collaborate For Local Audiences, Says Forrester

Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch

The Economist magazine has published research this week into the state of television, both as a medium and as an industry. Among other things, it discovered that people are willing to pay for TV, but only if it is high quality, and that personal video recorder (PVR) technology such as TiVo will not necessarily spell… Continue reading Economist Researches Attitudes To TV

Emap advertising has secured Natwest as the first brand to use its new Broadcast Innovation department, which will offer clients bespoke solutions combining Emap radio and TV brands.The new division, to be headed by Adam Bullock, will offer radio and TV advertisers fully integrated broadcast solutions combining Emap’s regional radio brands with its national portfolio… Continue reading Natwest Trials New Emap Ad Division

AOL Europe has signed an advertising agreement with Proctor and Gamble that will see the pharmaceutical company’s baby care brands promoted across AOL’s UK portfolio of websites.Under the agreement AOL will launch a new Parenting Channel to raise brand awareness of Proctor and Gamble’s baby care products. The channel will provide advice for expectant mothers… Continue reading AOL Strikes Ad Deal With Proctor And Gamble

New research has been released revealing the attitudes of advertisers and agencies across Europe towards email, SMS and interactive TV advertising. Overall, it was found that interactive media is seen as more of a potential marketing communications tool than an advertising one, but that advertisers are still uncertain on how to use it in the… Continue reading IAB Reveals Europe’s Attitudes To Interactive

Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch

Richard Desmond is cutting the price of his Express titles and is launching a TV advertising campaign in an attempt to halt declining sales.The promotion begins tomorrow with the cover price of the Saturday Express reduced from 50p to 25p and the Sunday Express cut from £1 to 50p. From Monday, the Daily Express will… Continue reading Desmond Cuts Price Of Express Titles