Over 60 complaints from viewers regarding Telewest Broadband advert showing a graveyard have been rejected by the ITC, despite claims that it was offensive.The ad in question showed a cemetery. A voiceover stated “the residents here are many and varied…but they’re all one thing, they’re jealous.” Onscreen text then stated “Live now. Live big. Live… Continue reading Telewest Survives Cemetery Ad Complaints
The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro. The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said. Last year… Continue reading French TV Market Grows 2.3% In February 2002
The ASA has condemned VH1 as “irresponsible” following complaints that an ad for the music channel condoned illegal drug taking.Viewers complained that the poster ad, which stated “VH1 music TV that’s not for kids” and featured a rolled up banknote seemingly covered in white powder, was offensive and irresponsible as it made obvious allusions to… Continue reading ASA Turns Up Its Nose At VH1
A new study by Jupiter MMXI examines customer loyalty to European retail websites over the past four months. The analysis tracks unique visitors to a website in November 2001 and then follows them for the three months from December 2001 to February 2002 to see what proportion of them continue to return to the site… Continue reading Jupiter Tracks European Retail Website Loyalty
The Government has reiterated its intention to relax the cross-media ownership regulations in the forthcoming Communications Bill. Speaking at the culture, media and sport select committee yesterday, Culture Secretary, Tessa Jowell confirmed that the Government intended to raise the threshold that prevents any one ITV company from having more than 15% of the total audience… Continue reading Government Reiterates Cross-Media Relaxation Plans
Johnston Press, which announced yesterday it was paying £560m to Candover Investments for Regional Independent Media (see Johnston Completes RIM Acquisition), was one of the best performer’s in yesterday’s media market. Shares improved 6.99% to close at £3.67˝p, an increase of 24p on the day before.Cable & Wireless fell 3.80% yesterday to finish at £2.28… Continue reading Sharewatch
Twice as many Londoners as Welsh people access the internet on a regular basis, revealing a “gaping gulf” in the uptake of interactive technologies, according to a report commissioned by online bank Egg. The research, conducted by MORI, shows that the overall number of people using interactive technologies such as the internet, digital television and… Continue reading 10% Of UK Public Plans To Get Online Within Two Years
Dutch publisher VNU has this morning released slightly better than expected full-year results for 2001 but warned that ad revenues in Europe would continue to fall in 2002. Operating income at VNU grew by 14% to reach £516 million, slightly ahead of analyst predictions, although within the magazine division this fell by 30% from £99… Continue reading VNU Results ‘On Track’ But No Outlook For 2002
An analysis of TV revenue estimates from agencies for the first month of this year does not bring good news for the terrestrial channels. Year on year, a decline of 13.5% was seen overall, with the largest channel, ITV1, seeing the heaviest fall. Channel 4 suffered while Channel 5 got off relatively lightly, only seeing… Continue reading TV Market Round-Up – January 2002
Nielsen//NetRatings reports that in January 2002, nearly half of all US male web surfers (12.2 million men) were employed in professional, executive or managerial roles, versus just one third of all female surfers at work (5.5 million). In addition, a disproportionate share of clerical or administrative workers who were online were women, accounting for 27%… Continue reading US Women Lag Behind Men In At-Work Surfing
