New research suggests that traditional classified advertising is losing out to online recruitment sites with a huge number of people looking to the internet to find employment. According to eMarketer, a recent survey which polled more than 36,000 residents of the European Union, Iceland and Norway, including both internet users and non-users, found that 30.2%… Continue reading Online Jobs Boom Signals Gloom For Classifieds
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UK Online Advertising Grows 28% In 2001Despite falling from the ‘heady days’ of triple-digit growth, internet advertising still outpaced the rest of the UK media industry last year, rising 28% year on year, according to Forrester Research.The latest statistics from Evaliant’s AdWatch ad tracking service show that the overall UK online advertising market reached £122… Continue reading UK Online Advertising Grows 28% In 2001
Email has officially become more popular than post, says Net Value, with the number of emails being sent and received from UK households exceeding letters by nearly 300 million in January 2002. NetValue reported that more than 452 million emails were sent and received by British homes in January in addition to more than 100… Continue reading Email Now ‘More Popular Than Post’ Says Net Value
The continuing success of Oscar-nominated Lord of the Rings and the opening of the heavily plugged animation Monsters Inc brought UK cinema admissions in February to their highest level since 1969. The eventual total was 19 million, up 38% year on year.Monsters Inc took £6.49m on its opening weekend, excluding previews, making it the fifth… Continue reading Biggest Cinema Admission Total Since 1969
Almost 9% of the worldÂ’s population now has access to the internet according to a report compiled by Nua. Based on data collected from various sources, Nua estimate that the global internet audience had grown to 544.2 million users by the end of February 2002. An increase of 30.79 million users since August 2001 when… Continue reading Global Online Population Continues To Grow
The ABC has removed several thousand copies from the average net circulation figures for the Guardian and Observer newspapers, after a routine inspection revealed problems with copies claimed under “multiple copy sales”.The figure for August 2001 to January 2002, which was previously reported as 416,066, a 4.65% year on year increase, has been revised to… Continue reading ABC Downsizes Guardian Circulation Figure
Ulster TV released results yesterday which suggested that the company is holding up well against the ITV revenue slump. The news helped lift share prices by 5p by the end of the day, to end at £3.62˝.Elsewhere, a more positive outlook on advertising from brokers heped lift Cordiant 6˝p, or over 9% to 76˝p, while… Continue reading Sharewatch
Despite falling from the ‘heady days’ of triple-digit growth, internet advertising still outpaced the rest of the UK media industry last year, rising 28% year on year, according to a brief released by Forrester Research this week. The latest statistics from Evaliant’s AdWatch ad tracking service show that the overall UK online advertising market reached… Continue reading UK Online Advertising Grows 28% In 2001
Mars announced this week that is was to embark on an expensive, not to mention expansive rebranding, so we will no longer “Work, Rest and Play” with the chocolate bar. But while a new approach can inject fresh vigour into a brand, is there loyalty and value born of familiarity to be lost by ditching… Continue reading NewsLine Column: TV’s Own Goal
Consumer spending is outpacing GDP growth in the UK and as such is acting as a significant driver for media growth, according to ABN Amro. The broker says that consumer expenditure accounts for almost 50% of industry revenues and its current resilient growth is providing a significant secular driver for media. In a sector note… Continue reading Consumer Spend Drives Media Industry Growth
