The Mobile Marketing Association (MMA) has published independent research which backs its claims that SMS can be used as an effective marketing tool.Steve Wunker, European co-chair of the MMA, commented: “Across several key dimensions, mobile has proved to be spectacularly effective for brand owners. Brands have been crying out for this kind of independent data,… Continue reading MMA Produces Research To Back SMS Claims
Bertelsmann has announced today that it will not proceed with a voluntary public offer for the shares of RTL Group which it does not already own. Bertelsmann has been considering an E44 a-share public offering since its acquisition of RTL in December (see Pearson Agrees Sale Of RTL Stake). The group has also increased its… Continue reading Bertelsmann Abandons RTL Public Offering
Jupiter Media Metrix yesterday forecast that revenues from paid online content will grow to $5.8 billion by 2006, up from $1.4 billion in 2002. According to Jupiter revenues for general content will rise from $700 million in 2001 to $2.3 billion in 2006 whilst revenues from online games and digital music will total $1.8 billion… Continue reading Online Future Will Mirror Cable TV, Says Jupiter
Xbox, the first games console to be produced by software giant Microsoft, is expected to be a major challenge to Sony’s Playstation 2 in the shops, and, according to new figures, is already proving a big pull for UK webusers.Internet monitoring service Hitwise has reported that as of Friday 15 March, the official Xbox website… Continue reading Xbox Overtakes Playstation On Internet
UK advertising and public relations group, Chime Communications, this morning confirmed that it had achieved its target of double-digit growth, despite ‘the horrors’ of 2001. Announcing its financial results for the year ended 31 December 2001, the group said that despite some optimistic comments made at the end of last year, the market remains pretty… Continue reading No Recovery Until Second Half Says Chime Communications
According to Scarborough Research, mobile phone ownership in the US has grown by 29% over the past two years. Almost two thirds – 62% – of American adults now own a cell phone. In 1999, only 48% of US adults owned a cell phone and in 2000 the total had grown to 55%. Scarborough believes… Continue reading US Mobile Phone Growth Will Continue, Says Scarborough
Future has secured its ongoing relationship with Microsoft by winning the contract to publish the only Windows publication to be officially licensed by the software manufacturers. The launch, Future’s biggest computer magazine for three years, will be backed with a £750,000 promotional spend, covering point-of-sale promotions, covermounts and packaging.The agreement for Future to produce Microsoft… Continue reading Future Wins Official XP Magazine Licence
Future Network, the international games and specialist consumer magazine publisher, has today said that it has been encouraged by the trading of January and February this year and described the previous financial year as the most difficult in the company’s history. Future has had a very rocky ride of late. Its market capitalisation has plummeted;… Continue reading Games Mags Recovery Could Drag Future Out Of ‘Most Difficult’ Period
Virgin Radio has been issued with a £75,000 fine by the Radio Authority for what is described as a “major failure of compliance which led to a serious breach of the rules on taste, decency and offence to public feeling”, namely encouraging a nine-year-old girl to repeat a sexually explicit phrase over the airwaves.The broadcast… Continue reading Virgin Fined £75,000 For Swearing Child Incident
Analysis: Sport, Not The Draw It Used To Be?The prime mover in Rupert Murdoch’s UK satellite TV success, sports broadcasting rights, may be floundering as a must-have for TV networks as the high stakes paid during boom time take their toll on balance sheets in these advertising-challenged times.In the US, bidding wars over various league… Continue reading Analysis: Sport, Not The Draw It Used To Be?
