Digital TV does nothing if not throw up new questions for the industry. Highlights of the existing list of questions included: Is the 2006-10 deadline still a possibility? and Is giving away set top boxes a sustainable strategy? In recent weeks these have been joined by: Will the BBC ever convince the DCMS that an… Continue reading Feature: Multichannel TV Reaches Milestone
GSM high speed data services are now available to more than 100 million customers across 27 countries around the world according to the GSM Association. Such services offer customers access to a range of existing and new 3G-like features and applications at much higher speeds than previously available on GSM’s second generation platform. Rob Conway,… Continue reading 100 Million Customers Now Have Access To High Speed GSM Services
The Government has reiterated its intention to relax the cross-media ownership regulations in the forthcoming Communications Bill.Speaking at the culture, media and sport select committee yesterday, Culture Secretary, Tessa Jowell confirmed that the Government intended to raise the threshold that prevents any one ITV company from having more than 15% of the total audience share.… Continue reading Government Reiterates Cross-Media Relaxation Plans
Shopfront Media has added a new network of sites to its portfolio, situated outside pet shops. Nestlé Purina’s Bonio and Winalot brands have become the first to sign up for the outdoor point-of-sale opportunities, which launch next week.The sites offered comprise double sided posters with illuminated panels attached to the stores’ facsias. Panels face oncoming… Continue reading Shopfront Adds Pet Stores To Portfolio
BBC chairman, Gavyn Davies, has criticised the Government’s decision to further delay the launch of BBC3, claiming that it could delay plans for the digital switchover.Speaking at a meeting of the Westminster Media Forum yesterday, Culture Secretary Tessa Jowell, said that she would not approve BBC3, the digital channel aimed at 16-34 year-olds, until she… Continue reading Davies Hits Back At BBC3 Delay
ITV has secured a sponsor for the second series of reality gameshow Survivor, which begins tonight on ITV1. PJ Smoothies, a drinks brand, will sponsor the 12 week run of both Survivor and the ITV2 Survivor:Raw show which will follow the main show each evening.The show pits 12 contestants against one another while stranded on… Continue reading ITV Signs PJ Smoothies For Survivor Sponsorship
IPC has signed a two-tier multi-brand ownership deal with GlaxoSmithkline for a Woman Family Health Special, part of the Woman Feel Good series. The deal includes straight display ads and editorial deals.Sophie Ward, who was responsible for brokering the deal from IPC’s end, said: “I’m delighted that the planners and buyers at Mediacom have bought… Continue reading IPC Signs GlaxoSmithkline Deal For Woman Special
Jupiter Media Metrix reports that the majority of online shoppers in the US within the next five years are more likely to be over the age of 35 and from households with an annual income of between $30,000 and $75,000. A shift from the young, affluent shoppers who make up the current online buying population.… Continue reading Older Shoppers Will Boost Online Buying, Says Jupiter
Mobile marketing company 12Snap has created a specialist media sales division to cope with the increasing demand for SMS advertising.The new division, 12Snap Media, will offer clients access to a mobile database containing over 8.5 million permission based UK phone numbers and will allow brands to develop SMS campaigns profiled by age, gender, region and… Continue reading 12Snap Creates Media Sales Division
According to the National Cable & Telecommunications Association (NCTA), more than 875,000 new customers in the US signed up for cable modem services during Q4 2001, up from 750,000 reported during Q3. “Deployment of, and demand for, advanced broadband services continued to experience strong growth during the fourth quarter of 2001, despite general economic uncertainties,… Continue reading Cable Modem Growth Continues In US
