Natmags’ veteran women’s monthly title, Good Housekeeping, has announced three new appointments as it prepares to celebrate 80 years on the news stands in October.Tony Long, advertisement manager at Cosmopolitan in the 80s and more recently head of media sales at Translucis, has been brought back to Natmags to become advertising director of the magazine.Promotions… Continue reading Good Housekeeping Adds To Staff In 80th Year
According to figures ‘leaked’ to the Sunday Times the current slump in commercial TV revenue is about to end. A report in yesterday’s newspaper included forecasts for TV revenue showing a predicted 11.6% increase for May and a 7% increase for June.Following a decrease of around 13% in January and February the forecasts seem overly… Continue reading Leaked Figures Reveal End Of TV Slump
The average online advertising campaign raises brand awareness by 5% and brand recognition by 19%, according to a report by independent research company Dynamic Logic.The research, which was carried out to gauge the effectiveness of the internet as a marketing tool, shows that online advertising becomes more effective over time, with the average impact of… Continue reading Online Ads Have Brand Building Impact
Week on week analysis shows that Maiden, which recently released its full year results for 2002 revealing a decline in underlying sales (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002), was the best performer in last week’s media market. Shares rose 10.85% week on week to close at £3.57˝, an increase of 35p on… Continue reading Sharewatch
Natmags has appointed Sian Roberts to the role of advertising director at the only weekly title in its magazine portfolio, Best. Roberts has been acting ad director since June last year and will take up the role with immediate effect.Roberts has been working on Prima and Best since their Gruner + Jahr days, and joined… Continue reading Best Appoints New Advertising Director
Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999. The AA forecasts that TV revenue in 2002 will be £3.4… Continue reading TV Will Rebound In 2003, Says AA
The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association.Latest AA figures forecast that consumer magazine ad spend will rise by 2.1% during 2002, reaching £795 million, whilst total ad spend across all media is set to fall by… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA
Spending on eBusiness technology will drop from an average of 3.5% of revenue in 2001 to 3% in 2002 according to Forrester. The researcher surveyed 900 firms globally and found that average 2002 eBusiness technology budgets are $29 million compared with $41 million in 2001. “Most companies will curb the number and types of technology… Continue reading eBusiness Spending Will Fall In 2002, Says Forrester
BBC Worldwide is revamping its BBC Good Homes magazine and is increasing its marketing investment in the title.From next month the magazine, which reported an 8.9% decline in circulation in the latest ABC results (see May’s issue of the magazine will include more home and lifestyle features and will sell at the promotional price of… Continue reading New Look For BBC Good Homes Magazine
Emap is to roll out SMS activity across all of its print, radio, online and TV brands. The company will work with Flytxt as its preferred supplier, which developed its first SMS campaign for Emap in November 2000, promoting Smash Hits.Flytxt’s role in the arrangement will be to provide consultancy, build campaign applications and run… Continue reading Emap Teams With Flytxt For SMS Rollout
