ITV has reportedly been forced to lower the cost of sponsorship for its World Cup football coverage due to a lack of interest from advertisers.The broadcaster had hoped to attract bids of around £3.5m for sponsorship, which would have accompanied all of its programming during the four week competition. However, according a report in today’s… Continue reading ITV World Cup Sponsorship Under Threat
Advertising is failing to keep up with the rapidly changing lifestyles of male consumers and is too heavily reliant on outdated stereotypes, according to Russell Davies, head of strategy at Wieden & Kennedy.Speaking at Emap’s Men’s Seminar yesterday, Davies said that the majority of brands are failing to inspire young affluent males, who have never… Continue reading Ads Are Missing The Mark With Men
GWR benefited from a review by a broker regarding consolidation, which pushed shares up 26p or over 10% to £2.81. Fellow radio owner Chrysalis also did well yesterday, ending up 22˝p at £2.87˝.With the future of digital TV in the UK still unclear (see BBC And BSkyB May Rescue Digital TV), shares in BSkyB slipped… Continue reading Sharewatch
Headline-grabbing shows Footballers’ Wives and Big Brother are set for further appearances on UK screens, following announcements by ITV and Channel 4.The first series of ITV1 drama Footballers’ Wives aired earlier this year, gaining interest from both the public and the press. The series has since been sold around the world to territories including Ireland,… Continue reading Big Brother and Footballers’ Wives To Return
The Observer‘s supplements are the latest titles to join the spate of redesigns occurring across the print industry, by re-jigging its Life and Observer TV magazines.From 21 April, Life will appear in a new size glossy format and be called the Observer Magazine, while Observer TV will be changed to an A5 format and have… Continue reading Observer Revamps Life and TV Listings
The Digital Radio Development Bureau (DRDB) has unveiled a new brand identity and logo for use by all its members, in an attempt to create consistency across the industry.The new logo (pictured) can be used under licence from national digital radio broadcaster Digital One on all literature and point-of-sale material and advertising. It has been… Continue reading DRDB Unveils New DAB Identity
BBC Worldwide is preparing to launch its Live & Kicking replacement, It’s Hot!. The launch on 16 April has been preceded with a sampling campaign which saw over 2 million preview issues distributed with the Sunday Mirror and with other BBC Worldwide titles including Top of the Pops.The magazine, aimed at 9-13 year olds, will… Continue reading BBC Worldwide Prepares For Teen Title Launch
Virgin Radio has had its Greater London FM licence renewed by the Radio Authority for a further 8 years, until 9 April 2010, due to the fact that it is the provider of a digital sound programme on the second Greater London multiplex.Weekly reach for Virgin’s 105.8 FM service has remained fairly steady for the… Continue reading Virgin London Licence Renewed By Radio Authority
The lad’s mag craze is a “phenomenon that is over”, according to David Davies, editor of the UK’s highest circulating men’s lifestyle magazine FHM.Speaking at Emap’s Men’s Seminar earlier today, Davies said that FHM and other leading men’s magazines are seeing circulation fall because large numbers of consumers are outgrowing the traditional booze and boobs… Continue reading Lad’s Mag Phenomenon Is Over
Pearson In Exclusive Talks Over FT BusinessPress reports this morning suggest that Pearson has entered into exclusive talks with a management team concerning the buy out of FT Business, the company’s magazines division.The team, led by ex-FT Group chief exec Stephen Hill, is thought to have made the highest bid following Pearson’s decision to sell.… Continue reading Pearson In Exclusive Talks Over FT Business
