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colspan=”5″>National Newspaper NRS Figures – November 2001

The Independent Television Commission (ITC) has launched its second and final consultation of the most comprehensive review of advertising regulation since commercial television began. The second consultation includes a full review of the code and draws upon the views and advice received in the first review, which has resulted in a lifting of the ban… Continue reading ITC Launches Second Regulation Consultation

TV Market Round-Up – November 2001RevenueFears of falling TV revenues are confirmed in the figures for November 2001, with revenue across all terrestrial and non-terrestrial commercial channels falling 11.2% year on year. Worst affected were ITV1, which dropped 12.9% in an analysis against the same period last year, and Channel 5, which fell 12.6%. Even… Continue reading TV Market Round-Up
– November 2001

NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001

Virgin Radio is launching a trial on the Isle of Man that combines digital radio with 3G technology and could lead to the launch of more interactive radio stations in the UK.As part of the trial, which begins later this month, Virgin will launch an interactive radio service called Manx Choice on a test digital… Continue reading Virgin Trials DAB And 3G Technology

colspan=”6″>Global Advertising Growth Forecasts 

Carat has usurped Zenith Media’s position at the top of the league of UK buying agencies, pulling Zenith from the number one spot for the first time in ten years. According to 2001 full year billings figures from ACNielsen MMS, Carat’s aggregated billings shot up 9.7% year on year to reach £569.3 million. Zenith’s fell… Continue reading Carat Knocks Zenith From Top Of UK Media Agency League

Over half the population may use interactive technology (see Britain Embraces Interactive Technology) but some may still not be able to tell between an ad and a download, according to the judgement of the ASA this week. The advertising watchdog upheld a complaint against a banner advert placed on the BT website for being misleading,… Continue reading ASA Judges Net Ad “Misleading”

The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine. Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’… Continue reading US Kids Would Keep The Internet Over TV, Finds Survey

After seeing shares jump significantly at the end of last week (see Sharewatch), Smartlogik was the worst performer in yesterday’s media market with stock slipping 10% to close at 2źp.Cordiant, which recently moved to quash speculation that it could be considering a merger with French advertising group Publicis (see Sharewatch), also performed poorly yesterday with… Continue reading Sharewatch