AOL Time Warner has struck what could be the biggest global cross-media marketing deal in history with the world’s largest advertiser Unilever.The three-year multi-million dollar deal will see AOL market Unilever’s range of consumer brands including Dove, Slim Fast, Ragu and Vaseline across its on-air, online and print properties in the US and Europe. Cross-platform… Continue reading AOL And Unilever Strike Global Cross-Media Deal
Commercial radio has recorded its highest ever share of the display advertising market, according to the Advertising Association’s latest Quarterly Survey of Advertising Expenditure.The survey shows that in the third quarter of 2001, from July to September, commercial radio accounted for 6.8% of display advertising revenue. This figure means that the commercial radio industry’s share… Continue reading Brands Turned On By Radio Advertising
According to new research by IDC, by the end of 2001, 10 million landlines were replaced by wireless, primarily by consumers choosing a wireless service over installing an additional access line at home. Displacement of landline services is expected to accelerate even more in 2002, resulting in an additional 10 million access lines replaced by… Continue reading Wireless Growth Continues Apace
Wednesday proved a reasonably quiet day for media shares, with around a third ending the day at the same price as they closed on Thursday. Among those which did move were BSkyB, WPP and Pearson, which all slipped over 2%, while falls at Taylor Nelson Sofres and SMG were closer to, or more than, 3%.Movement… Continue reading Sharewatch
According to the Yankee Group, 7% of Internet users chose not to access the internet from home, despite owning PCs. The primary reason, given by 72% of respondents, for not having internet access in households with incomes of less than $25,000 per year was that access is too expensive. Other reasons included already having access… Continue reading Internet Use At Work Favoured Over Home, Says Yankee Group
Genie, the mobile internet business of BT’s mmO2, has formed a joint marketing agreement with Nightfly, the wireless media channel which is a subsidiary of drinks company Diageo. the deal will see mobile advertising and promotion-based campaigns delivered across their collective user bases, with both companies taking a share of revenue for each SMS campaign.Mark… Continue reading Genie And Nightfly Form Youth Marketing Agreement
The latest BARB data on digital viewing shows that year on year ITV1 saw its share of viewing in all homes fall in December, from just under 30% share in December 2000 to just over 25% in December 2001. BBC1, which recently claimed victory over ITV1 in the Christmas day ratings (see BBC Claims Ratings Victory… Continue reading Digital Viewing Round-Up – December 2001
Telewest’s director of customer marketing, Chris Pilling, who led the creation of the Telewest Broadband consumer brand (see Telewest Announces Rebrand), has left the company after less than two years.Pilling, who joined the cable company in March 2000 from British Airways, where he was general manager for marketing, is not thought to have another job… Continue reading Telewest Loses Customer Marketing Director
NTL is cutting its central marketing team from 55 people to 8 people and is reducing its marketing budget for 2002 from £65m to £10 million in an attempt to cut costs, according to a report in today’s trade press.An NTL spokeswoman refused to comment on the report but confirmed that the company was “streamlining”… Continue reading NTL Streamlines Central Marketing
NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001
