The Super Bowl is America’s premier sporting event and according to the Jack Myers Report, last weekend’s Super Bowl XXXVI was a showcase for some of the world’s largest brands.Rumours that the American TV networks were having trouble attracting advertisers in the wake of the events of 11 September were allayed with brands such as… Continue reading Super Bowl XXXVI Showcases Advertising
Despite ongoing difficulties regarding ‘visibility’, several forecasters revised their media predictions at the end of 2001. Most were fairly optimistic that an upturn would be visible in 2002, although the consensus appears to be that this will occur no earlier than Q3. According to our global media round up earlier this month (see Global Advertising… Continue reading Insight Analysis: Media Healthcheck – January 2002
Forecasts for the number of households with internet access worldwide, showing the split between broadband and narrowband, are shown here. The figures were compiled by ARC Group and reported by Emarketer today. The forecasts predict that broadband will not become the dominant access method worldwide until 2006, when there will be 165.2 million broadband homes,… Continue reading Worldwide Online Homes Forecasts, By Platform
The broadband revolution in Europe is currently on hold, according to a new survey from GartnerG2. Conducted across France, Germany and the UK, the survey says that consumers are not prepared to pay a premium for broadband and that unless prices come down dramatically, only 10% of households will have broadband internet access by 2005.… Continue reading European Broadband Revolution Is On Hold, Says GartnertG2
The very tough trading conditions in the US hi-tech advertising market continue, according to figures for United Business Media’s (UBM) CMP Media, released this morning. The group says that advertising page volumes at CMP declined by 38.3% in December 2001; in November volumes fell by 39.8%. This suggests that the decline is stabilising, but in… Continue reading US Hi-Tech Ad Market Remains Weak, According To CMP Figures
The Advertising Association has released its latest UK media forecasts which anticipate that spending in Q1 2002 will fall by -11.3%. Ad spend in the UK will total £12,120 million in 2002, says the AA. UK Media Forecasts From The Advertising Association Spending (£ million) Total TV Radio Outdoor & Transport National Newspapers … Continue reading AA Forecasts Staggered Recovery For UK Media Spend
Advertising expenditure on UK commercial radio is expected to stand at £492 million for 2001 (excluding revenue from sponsorship and promotions), according to the latest figures from the Advertising Association. This represents an 8.0% decline year on year, compared to a 6.4% decline across the display marketplace as a whole, with Commercial Radio achieving a… Continue reading UK Commercial Radio Quarterly Advertising Trends And Forecasts
Latest figures from Zenith Media forecast an increase of 5.1% for commercial radio advertising this year compared to a 0.7% increase for all advertising in the UK. These gains, in both revenue and share are expected to continue into next year before tailing off in 2004. The figures from Zenith are not as optimistic as… Continue reading UK Advertising Growth Forecasts From Zenith Media
Analysis of the media market reveals a week of mixed fortunes for radio companies following the release of the latest RAJAR data last Thursday.GWR saw shares fall 7.63% week on week to close at £2.24, closely followed by Capital, which was down 5.62% to finish at £6.63, a loss of 39˝p on the previous week.… Continue reading Sharewatch
Trinity Mirror has “categorically denied” press reports that it is putting its national Sunday newspaper, the Sunday People up for sale.A spokesman for Trinity Mirror today dismissed the claims as “pure speculation” saying: “The Sunday People is not up for sale and Trinity Mirror has no plans to put the paper on the market in… Continue reading Trinity Denies Sunday People Sale Rumours
