Flytxt is working with Channel 4 on its campaign to promote the winter schedule. Channel 4 is distributing a free 68-page magazine featuring ideas to overcome the “winter blues” through the Saturday Guardian and Sunday Times. Advertised within the magazine is Flytxt’s free SMS reminder service. Viewers can sign up to be reminded by SMS… Continue reading Flytxt Teams With C4 To Promote Winter Schedule
This is an update of the latest UK advertising growth forecasts for 2001/2002, augmented to include Advertising Association figures. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but the fourth quarter is expected to display an upturn… Continue reading UK Advertising Growth Forecasts Update
Online retail sales in the US reached $53.1 billion for the whole of 2001, according to data released by Comscore this week. Excluding online travel sales, which were negatively affected by the World Trade Centre attacks, the total grew 20% year on year to reach $33.7 billion. Online consumer sales at US sites (excluding auctions) … Continue reading US Ecommerce Sales Reach $53bn In 2001, Travel Sector Struggling
Research by Screen Digest forecasts that by 2005 26m households worldwide will be using video on demand (VoD) services across the world. Predictablty, the USA will lead the pack when it comes to VoD usage, with a penetration expected to have reached 22% of households by 2005. By 2005, Screen Digest forecasts that the UK… Continue reading 26 Million Will Have Video On Demand By 2006, Says Screen Digest
Telewest was the best performer in yesterday’s media market with shares climbing 7.46% to close at 54p. The increase followed market speculation that the cable operator was considering a merger with NTL.At the other end of the scale Granada saw stock fall 4.62% yesterday to finish at £1.29, after reports claimed that ITV1’s adult audience… Continue reading Sharewatch
The ITC has published a revised set of cross-promotion guidelines designed to strike a balance between the provision of information regarding digital services in the multi-channel environment and dangers of promotional clutter.The ITC’s director of strategy, economics and finance, Robin Foster, said: “These guidelines bring together all the rules relating to cross-promotion which will provide… Continue reading ITC Publishes Revised Cross-Promotion Rules
Total advertising spend in the UK fell by 6.5% year on year in Q3 2001, down from £2.9 billion to £2.7 billion, according to data compiled by the Advertising Association (AA). The AA forecasts that total display advertising – excluding cinema, direct mail and directories, for which data are unavailable – will decline by 4.6%… Continue reading UK Adspend To Fall 4.6% In 2001, With Return To Growth In 2002, Says AA
BlowUp Media has signed a deal with Land Securities to install and sell giant posters at the top of Liverpool’s tallest building, St John’s Beacon.BlowUp will install three advertising faces, each measuring 105 metres square at the top of the building, which it claims can be seen from 12 miles away. The company has gained… Continue reading BlowUp Goes Tall In Liverpool
The UK’s regional press industry outperformed all other media in Q3 2001 and is set to finish the year as the only medium to show a positive growth, according to figures from the Advertising Association. Regional newspapers saw ad revenue rise by 1.3%, or £9 million, year on year in Q3, whilst the full year… Continue reading Regional Press Outperforms UK Media Growth
Cnet.com was the top online cyber and print advertiser during November. The site gained exposure among 788,000 individual users throughout the month and commanded 5.3% of the total UK at-home internet universe. FT.com made it into second place with visits from 487,000 users and a 3.3% digital reach during November. Guardianunlimited.co.uk, which is to lose… Continue reading New Media Round-Up
