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French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002

French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002

New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as… Continue reading Mobile Content Will Be Worth E3.3 Billion By 2006, Says Jupiter

Liberty Media has withdrawn its application to the German Cartel Office to acquire a stake in Kirch Group’s pay-TV operation from News Corporation (see Murdoch In Talks To Sell Stake In Kirch To Liberty Media) in a bid to become the country’s largest cable operator. The withdrawal makes approval of Liberty’s £3.5bn acquisition from Deutsche… Continue reading Liberty Media Withdraws From Kirch Bid

Daily Mail & General Trust, owner of the Evening Standard, which announced the depature of its editor, Max Hastings yesterday (see Mail Deputy Editor To Succeed Hastings), saw a 10p fall to £6.55 by the end of Wednesday’s trading.Telewest was the worst performer among media shares yesterday, dropping 8.64% to end at 50źp. Few companies… Continue reading Sharewatch

New research from Pioneer Consulting suggests that the increased demand for internet access and the subsequent increase in demand for broadband services may lead to significant growth in the satellite broadband market. The broadband access market, worth $480.5 million in 2001, is forecast to be worth $1,649.57 in 2008 as broadband subscribers number 8.2 million.… Continue reading Increased Broadband Demand Will Drive Satellite Access, Says Pioneer

WPP has made an offer for German internet agency Concept! AG. WPP has an existing 20% stake in the company and intends to acquire the remaining shares at a price of Euro 6.80 per share. The offer is subject to approval by the German Federal Cartel Office. In a statement yesterday, WPP said that the… Continue reading WPP Extends German Internet Marketing Interests

Regional Adspend Defies Q3 DownturnNew figures from the Advertising Association (AA) show that adspend in regional press defied the drop seen across the rest of the industry with a year on year increase of 1.3% during Q3 of 2001, while across all media adspend dropped 6.5%. The AA goes on to forecast that the downturn… Continue reading Regional Adspend Defies Q3 Downturn

According to new research by Strategy Analytics, the UK is leading European digital TV uptake with 37% of UK homes having switched to digital by the end of 2001 compared to a European average of 16%. According to the research, the success of the UK market has been driven by “intense competition” between the four… Continue reading Competitive Market Boosts UK Digital Growth

Capital Radio has appointed former Metro marketing director, Linda Grant, as its new strategic marketing director and is restructuring the sponsorship and promotions department of its sales arm, Capital Radio Advertising.Grant, who takes up her new role in April, will oversee all elements of strategic marketing for Capital covering media strategy, research and brand strategy.… Continue reading Capital Radio Hires Grant And Re-Structures Sales Arm