The BBC is launching a major advertising campaign to promote digital TV and radio in the UK ahead of the launch of its new digital services next year.The “Everyone’s BBC” campaign will begin in February and aims to educate consumers about digital TV and radio services in the UK. The campaign is based on research… Continue reading BBC To Promote Digital Services
Comcast has won the battle to merge with AT&T, to create the US’ largest broadband cable provider. The deal, announced last night, ends months of negotiations and sees Comcast emerge victorious over rival bidder AOL Time Warner. The deal is valued at around $7.2 billion, according to reports, and the Comcast AT&T group will reach… Continue reading Comcast And AT&T Finally Seal Merger
Amazon.co.uk was the top online advertiser among silver surfers during October. The online retailer gained exposure among 313,000 unique internet users aged 65 and over during the month and commanded 2.1% reach of the total UK at-home internet universe. Britishairways.com appeared in fifth position with visits from 198,000 silver surfers during October. The site achieved… Continue reading New Media Round-Up
French media group Vivendi Universal (VU) has reached an agreement to buy the Italian pay-TV platform, Stream, from News Corp, according to a report in the Financial Times. The paper reports that VU will pay $390 million for the business. In principle, Stream will be merged with Vivendi’s Telepiu business, although the Italian regulation authorities… Continue reading Vivendi To Buy News Corp’s Stream In Italy, Says FT
Absolute Radio, a joint venture between Absolute Radio International, Ulster TV and Euronet, has launched in the UK with the intention of acquiring radio licences across the country.Created by former Capital Radio head of programming Clive Dickens, Absolute Radio UK’s first bid will be for the East Midlands Radio licence and the company is submitting… Continue reading Absolute Radio Launches In The UK
The Direct Marketing Association (DMA) is launching a new consumer campaign to develop consumer trust and confidence in direct marketing and is calling on the industry for support.The “Its Your Choice” campaign begins in February and aims to promote the commitment by “responsible” direct marketers to respect consumers’ data protection and privacy rights.The DMA is… Continue reading DMA Aims To Boost Trust In Direct Marketing
53% of the UK adult population, or 24 million people, accessed the internet during the last year, according to the latest quarterly figures from the October 2001 National Statistics Omnibus Survey.The survey shows that 39% of all UK households now have internet access, which amounts to 9.7 million households across the country, a figure that… Continue reading 53% Of UK Adults Use The Internet
Look out for NewsLine’s end of year news round-ups on New Media and Ambient/Outdoor on tomorrow, when we return on 2 January 2002, Cinema and a media financial round-up from MediaTel Insight.JanuaryThe Radio Authority published its new Advertising and Sponsorship Code to bring it up-to-date with current or imminent legislation. This was the first major… Continue reading End Of Year News Round-Up: Radio
Sky News is to be available on terrestrial TV for the first time after Channel 5 awarded its early morning news contract to BSkyB.The contract runs from 7 January and means that Sky News will be shown on Channel 5 between 6.00am and 6.30am each weekday and from 7am until 8am on weekends. Channel 5… Continue reading BSkyB Signs News Deal With Channel 5
US radio advertising revenue remained weak in October, according to new figures from the US Radio Advertising Bureau (RAB). Local sales figures for October fell 6% year on year, while national spend was down 15% and the combined total was down 8%. In the year-to-date, local figures dropped 4% during the first ten months of… Continue reading Top 15 Markets Pull Down US Radio Ad Revenues, Return To Growth Predict For 2002
