The Guardian Media Group has applied for an analogue radio licence in the East Midlands on which it plans to launch an advertising-free commercial radio station targeting 45-64 year-olds.Smooth FM, as it will be called, will focus on music, news and information and will cater for a potential 1.6 million listeners in Leicester, Nottingham, Derby… Continue reading GMG Plans Advertising-Free Radio Station
NTL is launching a new cross-platform “Love Channel” as part of the relaunch of its ntlworld portal.The channel, which will be unveiled in time for Valentine’s Day, will run throughout February on NTL’s revamped portal site and digital TV network in a cross-network promotion of its cable services.The channel, which features interactive games and an… Continue reading NTL Launches Love Channel
Emap Performance is planning to launch a new glossy weekly teen magazine codenamed “Monkey”.The magazine will launch in the spring with a strong celebrity focus and will include gossip, news and pop reviews. Emap claims that Monkey will compliment its existing titles Smash Hits and Bliss, bringing a “new dimension” to the increasingly competitive teen… Continue reading Emap To Launch New Teen Weekly
The ITC has condemned adverts that “encourage or condone harmful emulation” after more than 100 viewers complained that an advert showing a rabbit in a tumble-dryer could be copied by children.The ITC upheld complaints against the ad, which featured a cartoon rabbit emerging unharmed from a tumble-dryer, on the grounds that younger children were unlikely… Continue reading ITC Condemns Copy Cat Commercials
WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’
ITV1 has decided to move Coronation Street from Wednesday to Tuesday for the last eight weeks of football’s Champion’s League, in order to avoid scheduling the soap late in the evening after the Wednesday matches.The programme will screen on Tuesdays at 8pm, immediately after BBC1’s EastEnders, from 19 February until 14 May. After that it… Continue reading Corrie To Find Football Refuge On Tuesdays
Italian television broadcaster Mediaset saw advertising revenues decline by 7% in Q4 and by 9% in December, according to analysts at ABN Amro. As a result, the broker is forecasting the 2001 ad revenues saw an overall increase of 0.5%. Mediaset said that the decline has stabilised slightly in January this year, down by just… Continue reading Mediaset Sees Italian TV Revenue Decline Stabilise In January
WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’
Advertising revenue at Chrysalis Radio fell by 11.8% from September to December 2001, the group’s AGM was told this morning. “This in part reflected trading difficulties associated with the events of 11 September, but more importantly reflects the prevailing difficult economic conditions for the advertising market and the challenging comparables from the year before, when… Continue reading Chrysalis Radio Revenues Turn Positive
The very tough trading conditions in the US hi-tech advertising market continue, according to figures for United Business Media’s (UBM) CMP Media, released this morning. The group says that advertising page volumes at CMP declined by 38.3% in December 2001; in November volumes fell by 39.8%. This suggests that the decline is stabilising, but in… Continue reading US Hi-Tech Ad Market Remains Weak, According To CMP Figures
