Week on week analysis of the media market reveals that the worst performance came from Telewest. Shares in the cable company, which recently rebranded as Telewest Broadband (see Telewest Announces Rebrand), dropped 20.95% week on week to finish at 58˝p, an loss of 15˝p on the week before.United Business Media, which announced on Friday that… Continue reading Sharewatch
New research by Statistical Research has found that a relationship of parallel growth occurs in households with the internet, computers and television. Rather than increasing spending on one to the detriment of others, the 2001 Ownership Report, part of The Home Technology Monitor™, reveals that households with multiple PCs or internet access are more likely… Continue reading PC Households Spend More On Home Entertainment
RAJAR has outlined the new developments it expects to progress on in the New Year. Amongst these is the testing of meters which could see a shift from the current diary system to an electronic method of measuring radio audiences.RAJAR’s managing director, Jane O’Hara, explained “RAJAR has spent much of the past year exploring a… Continue reading RAJAR To Test Electronic Meters
Emap Elan is closing its men’s health and fitness title, FHM Bionic, just three months after increasing its circulation from biannual to monthly.Emap have confirmed that 11 jobs are to go at the magazine, which was relaunched as a monthly under former Men’s Health editor, Phil Hilton, in August (see FHM Bionic Goes Monthly). Only… Continue reading Emap To Close FHM Bionic
Trinity Mirror is launching a free weekly newspaper in the Midlands to target “active consumers”.The Birmingham Post & Mail will launch on 10 January and has been designed to appeal to those who are actively interested in local news and are considered receptive to advertising. The paper will be distributed to ethnic minorities and homes… Continue reading Trinity Mirror Unveils New Title
The Office of Fair Trading (OFT) today announced that it plans to make a ruling the BSkyB has behaved in an anti-competitive way, infringing on UK competition law. The OFT launched its investigation into BSkyB a year ago (See BSkyB Faces OFT Investigation), now BSkyB has the opportunity to address the charges levied at it.… Continue reading OFT Proposes Ruling Against BSkyB
Viacom Outdoor is launching a series of interactive 6-sheet posters that “beam” adverts via infrared technology to WAP phones and PDA’s.The contractor is working with a New York-based firm called StreetBeam to develop the initiative, which will offer advertisers an illuminated 6-sheet format capable of transmitting marketing information direct to consumers.Viacom plans to launch the… Continue reading Viacom Beams With Interactive 6-Sheets
French media group Vivendi Universal (VU) today announced that it is to acquire the entertainment assets of USA Networks in a deal worth £10.3 billion. VU will have 93% control of the new company, Vivendi Universal Entertainment (VUA), which will bring together Universal Studios Group and the USA business. Vivendi will pay USA Networks around… Continue reading Vivendi Consolidates US Position With New Acquisition
Jose Cuervo Gold Tequila is to use radio advertising for the first time this Christmas by sponsoring Virgin Radio’s Party shows over the festive period.The deal means that the drinks brand will “own” the shows for the next four weeks. They usually go out on Saturday evenings between 6pm and 10pm, but the deal also… Continue reading Jose Cuervo Takes A Shot At Radio Ads
The Scottish Executive has invested in taxi advertising in an effort to prevent drink-driving during the Christmas season. The message “Drink Driving- You’ve too much to lose” has been carried on 80 supersides and 20 single door ads on Taxi Media cabs around Edinburgh, Glasgow and Aberdeen since 10 December, and the campaign will run… Continue reading Taxis Carry Drink-Drive Warning
