Digital marketing company ad 2-one is to start measuring the effectiveness of its client’s online advertising campaigns following a deal with Taylor Nelson Sofres (TNS).Ad 2-one, which is owned by Vivendi Universal, is to start using TNS’ AdEval technology, which allows advertisers to track brand awareness, brand favourability and purchase intent.The AdEval system, which was… Continue reading Online Brand Awareness Tool Unveiled
The female US internet user population grew at a faster rate than the overall Net population in December last year, according to new data from Nielsen//NetRatings released last week. The report shows that the number of female users rose by 9.1% year on year for the month, whilst the overall online population, with home access,… Continue reading US Female Net Population Outstrips All User Growth
I Feel Good Holdings (IFG) has sold its film magazine, Hotdog, the creation of ex-Loaded and FHM editor and IFG CEO James Brown, to Paragon Publishing. Brown explained: “We are a young publishing company and unfortunately cannot afford to maintain non profitable publications.”Hotdog was launched in May 2000 as the first title from the newly… Continue reading IFG Sells Hotdog to Paragon
Internet advertising in Germany is set to rise by 20% by the end of this year, according to a new study from Prognos, conducted on behalf of media sales company, SevenOne Media. The report says that online ads will account for 3.5% of the total German advertising market. Interactive television is forecast to show a… Continue reading German Online Advertising To Grow 20% In 2002
50% of UK adults who have digital TV are unaware that they can use their TV remote control handsets to access interactive services or buy products, according to a report from research and advisory firm Gartner.The report shows that of the total UK digital subscribers who knew they had access to interactive services, over 40%… Continue reading Digital Viewers Slow To Interact
The Newspaper Association of America (NAA) is predicting a moderate growth of just under 1% in advertising revenues for 2002, president and chief executive John F. Sturm, told a conference at the end of last week. “Don’t look for a bounce, but a slow crawl,” he is quoted by TechNews as telling delegates. By the… Continue reading US Newspapers To Show Modest 1% Growth In 2002, Says NAA
Channel 5 has confirmed that its programming budget for 2002 will be increased by around £5m to £149m, up from £144.2m in 2001.Last year, stakeholders RTL and United Business Media (UBM) went to court over UBM’s reluctance to grant an increase to the 2001 budget, which began the year at £141.6m. In the end the… Continue reading Channel 5 Programming Budget Increased
The UK currently leads Europe in the uptake of digital television, with a penetration of 35% at the beginning of this year, according to a new report on the platform from GartnerG2. Digital TV penetration in the UK rose from 27% last year to 35% and is forecast by Gartner to reach 40% by the… Continue reading UK Interactive TV Penetration To Reach 40% By 2003, Says GartnerG2
The commercial radio industry has signed John Peel as the new “voice” of DAB digital radio. The signing sees the continuation of marketing efforts to raise the profile of the platform.The Digital Radio Development Bureau’s (DRDB) marketing director, Mike Spencer, said: “The last months of 2001 were very positive for digital radio. The announcement of… Continue reading DRDB Signs John Peel For Marketing Campaign
Jazz FM is launching a bid to acquire London News Radio (LNR), which owns the London-based stations LBC and News Direct, the group confirmed this afternoon following press speculation. In the statement Jazz FM confirmed that it has “an interest in acquiring LNR and has made an indicative initial offer.” The bid is believed to… Continue reading Jazz FM Makes Acquisition Approach To London News Radio
