Record numbers of people were exposed to roadside advertising in 2001, according to a report from JCDecaux, which shows that the roadside audience rose 2.6% year on year from 2000 to 2001 and that the number of impacts rose by 150 million per week to over six billion.JCDecaux’s Poster Track Study shows that the average… Continue reading Record Numbers Exposed To Roadside Ads
According to Multimedia Messaging in Europe: Let the Fun Begin, a new report from the Yankee Group, multimedia messaging will be worth $44 billion by 2006. Combining voice and text-based person to person messages, new services will boost mobile revenues across Europe. “MMS is a radically new messaging technology that will take non-voice mobile communications… Continue reading European Multimedia Messaging Will Generate $44 billion By 2006, says The Yankee Group
GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. The group announced that in the 3 months to December 2001, revenues have fallen by 8.4% for the year, 10.8% in the UK, including a 19.4%… Continue reading Trading Updates Offer Little Hope To Radio Industry
Breakfast broadcaster GMTV has commissioned an analysis of the data collected by Tesco’s Clubcard loyalty scheme in order to prove the effectiveness of advertising during breakfast programming.The Tesco data, which is matched to the BMRB TGI database, records both the purchases and the time of purchase for 14 million card holders. It has already been… Continue reading GMTV Teams With Tesco For Research Project
GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. In September, the group announced that profits had fallen by over 70% in the six months to 30 September 2001 (see GWR Profits Drop 70% On… Continue reading Trading Updates Offer Little Hope To Radio Industry
GWR this morning stated that it anticipates that revenues for the UK market in January will be around 6% down, year on year but declines to predict any further ahead than that saying “The radio advertising market continues to be volatile making it difficult to forecast revenues even in the short term”. In the 3… Continue reading Trading Statements Reveal Little Optimism For UK Radio Market This Year
Capital Radio holds its annual meeting today and the fear is that it will release a gloomy trading statement. This brought shares in the company down yesterday, by 15p to £7.07˝. This in turn had a knock-on effect on other radio owners, with Chrysalis dropping over 5% to £2.34 and GWR, also making revenue predictions… Continue reading Sharewatch
Forrester Research has downgraded its European online retail spending forecasts in the light of European Commission cuts to consumption growth. Forrester now expects online retail to drive €147.5 billion in sales in 2006, compared to the previous forecast of €151.9 billion. However, the figure for 2002 has been revised upward slightly from €32.5 billion to… Continue reading Forrester Downgrades European Net Retail Forecasts
Liam Hamilton has been appointed the new controller of daytime at ITV, following the resignation of Maureen Duffy last week.Hamilton was formerly managing director and director of broadcasting at LWT before leaving to become CEO of Worldpop.com in 2000. His experience also includes a stint as editor and executive producer at GMTV and editor of… Continue reading ITV Names Hamilton New Daytime Controller
According to GPRS Roaming: Technical Options And Strategic Implications, a new report published by Analysys, General Packet Radio Services (GPRS) subscriber numbers in western Europe will approach 6 million by the end of 2002. However, this is unlikely unless GPRS roaming becomes possible within the next six months. “While very little GPRS data revenue will… Continue reading Roaming Will Drive GPRS Take Up, Says Analysys
