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According to Multimedia Messaging in Europe: Let the Fun Begin, a new report from the Yankee Group, multimedia messaging will be worth $44 billion by 2006. Combining voice and text-based person to person messages, new services will boost mobile revenues across Europe. “MMS is a radically new messaging technology that will take non-voice mobile communications… Continue reading European Multimedia Messaging Will Generate $44 billion By 2006, says The Yankee Group

UK consumers purchase over £23 billion worth of goods through direct mail each year, according to research carried out on behalf of the Direct Mail Information Service (DMIS).Managing director of the DMIS, Jo Howard-Brown, said: “The figures show why direct mail is the most dynamic medium in the overall marketing mix and why British companies… Continue reading Direct Mail Generates £23 Billion In Sales

Channel 4 is to report its first financial loss in almost ten years after the economic downturn caused advertising revenues at the channel to fall by more than £35m during 2001.Channel 4’s managing director, David Scott, told a parliamentary select committee yesterday that the channel would not be making a contribution to the Treasury “as… Continue reading Channel 4 Shows First Loss In A Decade

The SMS revolution is well and truly underway in the UK and as the advertising downturn continues to take its toll on marketing budgets an increasing number of advertisers are realising that text messaging is an effective way of reaching consumers – particularly the elusive 18-24 year-old youth market.Mobile phone penetration in the UK currently… Continue reading Feature: Wireless Marketing

GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. In September, the group announced that profits had fallen by over 70% in the six months to 30 September 2001 (see GWR Profits Drop 70% On… Continue reading Trading Updates Offer Little Hope To Radio Industry

Maiden is to roll out two new London Transvision sites in Euston and Liverpool Street stations in the spring or summer of this year. The giant LED screens, which show a silent news service provided by ITN along with advertising to passengers on the station concourse, will join similar sites at Victoria and Waterloo in… Continue reading Maiden To Roll Out More Transvision Screens

GWR this morning stated that it anticipates that revenues for the UK market in January will be around 6% down, year on year but declines to predict any further ahead than that saying “The radio advertising market continues to be volatile making it difficult to forecast revenues even in the short term”. In the 3… Continue reading Trading Statements Reveal Little Optimism For UK Radio Market This Year

The Radio Advertising Bureau (RAB) has set its sights on attracting more household cleaning brands to use radio advertising, with the publication of a document drawing on a variety of research.Mark Barber, director of advertiser consultancy, said: “The traditionally TV-dominated media schedule is very one dimensional when it comes to talking to consumers. The challenge… Continue reading Radio Targets Household Cleaning Brands

Forrester Research has downgraded its European online retail spending forecasts in the light of European Commission cuts to consumption growth. Forrester now expects online retail to drive €147.5 billion in sales in 2006, compared to the previous forecast of €151.9 billion. However, the figure for 2002 has been revised upward slightly from €32.5 billion to… Continue reading Forrester Downgrades European Net Retail Forecasts

ITV will no longer publish commercial performance targets for ITV1 after failing to meet them for the past two years (see ITV To Miss Peak Time Share Target).ITV’s marketing and commercial director, Jim Hytner, has taken the decision to end the network’s commitment to publishing the targets and will instead present ITV’s ambitions to advertising… Continue reading ITV Abandons Performance Target Strategy