The advertising market is expected to move once again into positive growth during the course of this year, according to a consensus of forecasts compiled by MediaTel Insight.It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but the… Continue reading UK Advertising Forecasts 2001/2002 Round-Up
Telewest Broadband, which rebranded last November (see Telewest Announces Rebrand), has launched advertising activity designed to raise awareness of the range of services available.The initial focus of the campaign, in which radio is a “key medium”, along with posters and TV advertising, is the Talk Unlimited and blueyonder broadband internet services. Last year’s rebranding coincided… Continue reading Telewest Launches Ad Campaign
Sky is claiming that over 50% of its digital subscribers have used its interactive services over the last year.According to the satellite operator more than 7 million people have pressed the red button on their digital handset and have used interactive services since January 2001. Sky also claims that 86% of Sky Sports subscribers have… Continue reading 50% Of Sky Digital Subscribers Go Interactive
The ITC has ruled that WHSmiths’ ads featuring a family of overweight Geordies portrayed “exaggerated and fictitious” stereotypes which were unlikely to cause widespread offence.A total of 129 complaints were received by the TV watchdog with regard to the ads, in which all characters are played by Nicholas Lyndhurst. They showed a thin, “snobbish”, well… Continue reading WHSmith Given Fat Chance By ITC
Week on week analysis of the media market reveals that Pearson started the year on a positive note. The company, which increased the cover price of the Financial Times from 90p to £1 last week after announcing that profits at the FT Group for 2001 are expected to be down 40% on 2000, saw shares… Continue reading Sharewatch
Jupiter Media Metrix today released the final instalment of its weekly Holiday 2001 E-Commerce Series which revealed that, on average, 51.3 million users visited online shopping sites during the holiday period (w/e 25.11.01 – w/e 23.12.01). This was up 50% on the comparable period in 2000 and 95% on 1999. “With the holiday-buying season behind… Continue reading Online Holiday Shopping Up 50% On Last Year, Says Jupiter
Three characters in ITV1’s key ratings winner Coronation Street have been sacked from the show and tabloid speculation today suggests that a further eight could be cut in an attempt to revive ratings.A spokeswoman for Granada, which produces the soap, today confirmed that Matt Ramsden, Clare McGinn and Naomi Russell were leaving the soap and… Continue reading Cut Backs At Coronation Street
Following the ‘the deepest advertising recession in living memory’, Aegis has revealed in a pre-close trading update today that new business wins for 2001 amount to over $1.5 million. This success, coupled with cost-cutting measures imposed in September, means that Aegis will deliver profits growth in 2002 despite heavy losses brought about by the crisis… Continue reading New Business Wins Will Boost Aegis In 2002
According to a report in the Observer yesterday, Anglo-Dutch publishing giant Reed Elsevier is considering a merger with its closest rival Amsterdam-based Wolters Kluwer.Following Reed’s acquisition of Harcourt last year, a merger with Wolters would produce one of the largest publishing groups in the world with an estimated market value, according to the Observer, of… Continue reading Reed Elsevier Considers Merger With Wolters
According to a report in the Observer yesterday, Anglo-Dutch publishing giant Reed Elsevier is considering a merger with its closest rival, Amsterdam-based Wolters Kluwer. Following Reed’s acquisition of Harcourt last year (see Reed Elsevier Completes Harcourt Acquisition), a merger with Wolters would produce one of the largest publishing groups in the world with an estimated… Continue reading Reed Elsevier Considers Merger With Wolters
