More Industry News articles

According to full year forecasts released today by CMR, US media spending will increase by 1.5% this year rising to $96.1 billion from a total of $94.6 billion in 2001. 2001 was a far weaker year than anyone expected with revenue dropping by an estimated 9.4% on the previous year. US ad revenue for 2000… Continue reading US Ad Spend Will Rise By 1.5% in 2002, Says CMR

Shopping may be the new religion, but should the media market be worshipping at the shrine of commodity culture? Jon Wilkins of Naked Communications says we should heed the warning of a short, dead Frenchman and strive for “le bespoke”.Napoleon once famously highlighted us Brits as a ‘Nation of Shopkeepers’, much to the collective displeasure… Continue reading A Nation Of Shopkeepers

The worldwide market for internet access devices – PCs, mobile telephones, set top boxes and so on – will grow at an annual rate of 41.6% between 2000 and 2005, according to a report from Cahners In-Stat/MDR released this month. The research firm reports that the PC and mobile phone devices currently account for just… Continue reading Internet Access Device Sales Remain Healthy, Says Cahners In-Stat

Freeserve is claiming that its recent “Freedom Of The Internet” advertising campaign prompted a surge in subscriber growth during the fourth quarter of 2001.The internet service provider claims to have gained over 250,000 “net active 40-day accounts” during the fourth quarter of 2001 and says that on average it gained more than 3,000 new subscribers… Continue reading Freeserve Ads Pay Off

The video streaming market in western Europe is forecast to grow in the next five years, from around US$25 million in 2001 to nearly US$200 million in 2006, according to Video Streaming for Enterprises: forecast revenues for service providers, a new report published by Analysys. Thanks largely to extensive business applications, for corporate communications, training… Continue reading Corporate Opportunities Will Drive Video Streaming, Says Analysys

ITV companies Carlton Communications and Granada are reported to be planning to sue rival broadcaster BSkyB, over the satellite company’s alleged anti-competitive behaviour. According to an article in today’s Daily Telegraph, the ITV companies are hoping to sue Rupert Murdoch’s BSkyB for £400 million over the way that it sells its channel content to rival… Continue reading Carlton And Granada Plan To Sue BSkyB, Says Report

Sky is claiming that a recent interactive advertising campaign for Rimmel was the most successful in its history, with a response rate of 3%.The campaign, which was designed for Rimmel’s new Exaggerate Hydra Colour Lipstick by BMPtvi, asked viewers to answer a question in return for a lipstick. Over 50,000 lipsticks were sent to viewers… Continue reading Interactive Ad Scores On Sky

Yet another survey has found that there is much consumer confusion over interactive television and what it can offer. A new report from Cahners In-Stat/MDR says that whilst the iTV market is now beginning to take shape, the greatest obstacle to growth is a broad misunderstanding of what the platform actually is. This was also… Continue reading Interactive TV ‘Poised For Growth’ Despite Shaky Start

Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million. The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated on H2 performance, with a decline of 5-6%… Continue reading Reuters Cautious On H2 Trading

The IPA’s Bellwether report for the last quarter of 2001 shows that companies continued to downsize marketing budgets during the period, but suggests that the downward trend may be slowing.One in three companies were found to have revised their fourth quarter marketing budgets down in response to market pressure. The main beneficiary of the one… Continue reading Bellwether Report Confirms Tough Q4 Measures