The latest Bellwether Report from the IPA reveals that almost twice as many companies surveyed setting marketing budgets in Q4 2001 reported an increase on spending (compared to 2001 totals) than a decrease. The majority of those surveyed opted to keep budgets on a similar scale to those set for 2001, particularly when it came… Continue reading More Of The Same, Says The Latest IPA Bellwether Report
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Shadow Culture Secretary Tim Yeo has attacked the Government for its failure to set a firm date for the digital switchover.Speaking at the Culture, Media and Sport Question Time in the House of Commons yesterday, Yeo accused Culture Secretary, Tessa Jowell of “dithering on digital” after she admitted last week that the deadline for the… Continue reading Tories Accuse Jowell Of Dithering On Digital
According to full year forecasts released today by CMR, US media spending will increase by 1.5% this year rising to $96.1 billion from a total of $94.6 billion in 2001. 2001 was a far weaker year than anyone expected with revenue dropping by an estimated 9.4% on the previous year. US ad revenue for 2000… Continue reading US Ad Spend Will Rise By 1.5% in 2002, Says CMR
Channel 5 is believed to be leading industry opposition to the BBC’s reworked proposal for BBC3, its digital channel aimed at 16-35 year-olds.The channel is objecting to the new plans for BBC3 on the grounds that it will use public money to fund programming that is already provided by commercial broadcasters.The BBC had its original… Continue reading Channel 5 Opposes Plans For New BBC3
The worldwide market for internet access devices – PCs, mobile telephones, set top boxes and so on – will grow at an annual rate of 41.6% between 2000 and 2005, according to a report from Cahners In-Stat/MDR released this month. The research firm reports that the PC and mobile phone devices currently account for just… Continue reading Internet Access Device Sales Remain Healthy, Says Cahners In-Stat
Scottish Radio Holdings’ (SRH) like-for-like advertising revenues for the first three months of the new financial year (October to December) were slightly down year on year, according to the company’s AGM, which took place this morning. The decline reflects the “continuing reduced level of advertising revenue which the media sector as a whole is witnessing,”… Continue reading Scottish Radio Revenues Dip As National Ads Remain Down
The Government is planning to tighten broadcasting regulations to ensure that all major sports events are shown on terrestrial TV.Culture Secretary, Tessa Jowell is believed to have written to the ITC requesting a change in the law to close a loophole that Kirch tried to exploit last year when selling the rights for this summer’s… Continue reading Government Pushes For Sport On Terrestrial TV
Jazz FM is launching a bid to acquire London News Radio (LNR), which owns the London-based stations LBC and News Direct.In a statement issued today, Jazz FM confirmed that it has “an interest in acquiring LNR and has made an indicative initial offer.” The bid, believed to be around £20m, comes as the industry prepares… Continue reading Jazz FM Bids For LNR
The new BARB system has been harshly criticised by Janet Goldsmith, managing director of Universal Studios Networks UK, whose interests include the Sci-Fi Channel and The Studio film channel.Writing in today’s Media Guardian, Goldsmith says that when the service resumed after the technical delay in the first half of the month, “The service was not… Continue reading New BARB System Comes In For Criticism
According to a report by Screen Digest, there will be an estimated 10,000 digital cinema screens worldwide by 2005 and within 20 years all cinemas will have switched to digital. The report also predicts that by 2004 almost 100% of major Hollywood studio films will be available both in digital and conventional format. Instead of… Continue reading E-Cinema Will Boost Cinema Advertising By E250 Million Annually, Says Screen Digest
