More Industry News articles

The female US internet user population grew at a faster rate than the overall Net population in December last year, according to new data from Nielsen//NetRatings released last week. The report shows that the number of female users rose by 9.1% year on year for the month, whilst the overall online population, with home access,… Continue reading US Female Net Population Outstrips All User Growth

Internet advertising in Germany is set to rise by 20% by the end of this year, according to a new study from Prognos, conducted on behalf of media sales company, SevenOne Media. The report says that online ads will account for 3.5% of the total German advertising market. Interactive television is forecast to show a… Continue reading German Online Advertising To Grow 20% In 2002

The Newspaper Association of America (NAA) is predicting a moderate growth of just under 1% in advertising revenues for 2002, president and chief executive John F. Sturm, told a conference at the end of last week. “Don’t look for a bounce, but a slow crawl,” he is quoted by TechNews as telling delegates. By the… Continue reading US Newspapers To Show Modest 1% Growth In 2002, Says NAA

The UK currently leads Europe in the uptake of digital television, with a penetration of 35% at the beginning of this year, according to a new report on the platform from GartnerG2. Digital TV penetration in the UK rose from 27% last year to 35% and is forecast by Gartner to reach 40% by the… Continue reading UK Interactive TV Penetration To Reach 40% By 2003, Says GartnerG2

Week on week analysis shows that Cordiant, which is reported to be in talks with its bankers about its extending its £276m overdraft following a period of weak advertising sales (see Cordiant Looks To Refinance Overdraft After Tough Year), was the worst performer in last week’s media market. Shares were down 10.86% week on week… Continue reading Sharewatch

The Government is planning to tighten broadcasting regulations to ensure that all major sports events are shown on terrestrial TV.Culture Secretary, Tessa Jowell is believed to have written to the ITC requesting a change in the law to close a loophole that Kirch tried to exploit last year when selling the rights for this summer’s… Continue reading Government Pushes For Sport On Terrestrial TV

Jazz FM is launching a bid to acquire London News Radio (LNR), which owns the London-based stations LBC and News Direct.In a statement issued today, Jazz FM confirmed that it has “an interest in acquiring LNR and has made an indicative initial offer.” The bid, believed to be around £20m, comes as the industry prepares… Continue reading Jazz FM Bids For LNR

The new BARB system has been harshly criticised by Janet Goldsmith, managing director of Universal Studios Networks UK, whose interests include the Sci-Fi Channel and The Studio film channel.Writing in today’s Media Guardian, Goldsmith says that when the service resumed after the technical delay in the first half of the month, “The service was not… Continue reading New BARB System Comes In For Criticism

Digital marketing company ad 2-one is to start measuring the effectiveness of its client’s online advertising campaigns following a deal with Taylor Nelson Sofres (TNS).Ad 2-one, which is owned by Vivendi Universal, is to start using TNS’ AdEval technology, which allows advertisers to track brand awareness, brand favourability and purchase intent.The AdEval system, which was… Continue reading Online Brand Awareness Tool Unveiled

I Feel Good Holdings (IFG) has sold its film magazine, Hotdog, the creation of ex-Loaded and FHM editor and IFG CEO James Brown, to Paragon Publishing. Brown explained: “We are a young publishing company and unfortunately cannot afford to maintain non profitable publications.”Hotdog was launched in May 2000 as the first title from the newly… Continue reading IFG Sells Hotdog to Paragon