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In today’s consultation document on media ownership, culture secretary Tessa Jowell inferred that the 20% rule which currently governs cross media ownership may remain and may yet be extended to cover all media markets. Driven by the belief that “the existing media ownership rules are outdated, inconsistent and not flexible enough to respond to the… Continue reading Cross Media Ownership Rules To Stay, Says Jowell

There’s no getting away from it: Sport and TV need each other. But how have a load of men in silky shorts chasing a ball managed bring a whole digital TV platform to its knees? Or should that be, how has the success or lack thereof of a marketing campaign based around a knitted monkey… Continue reading NewsLine Column: TV’s Own Goal

A last minute rush by advertisers to buy television airtime is currently taking place in the US, as marketers attempt to make the most of improving consumer confidence and spending predictions with pre-Christmas promotions. According to an analysis by Jack Myers Report, advertisers are off-loading remaining budget that had previously been put on the side… Continue reading US Marketers Push Up Pre-Christmas Spend, But New Year Outlook Remains Gloomy

Over 50% of companies that currently advertise on the internet plan to increase their online advertising budget over the next year, according to a new study published today by ISBA.The study, carried out by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Investment In Online Advertising Set To Grow

Digital radio receivers will be available for less than £100 by the middle of next year, according to radio operator GWR Group. The company’s Digital One subsidiary has developed the technology in partnership with Imagination Technologies. The new processor chips, especially designed to bring down the cost of digital radios, will be available in a… Continue reading Radio Companies Push Cheap Digital Receivers

Digital media is effective in creating brand awareness among 18-24 year olds, according to research carried out for Translucis, the ambient company that runs a network of plasma advertising screens in pubs and clubs.The research, conducted by youth agency 2CV, measured the effect of digital media campaigns on over five hundred 18-24 year-olds and found… Continue reading Translucis Turns On 18-24 Year Olds

Scottish Radio Holdings (SRH) is reportedly looking to sell its outdoor division, Score Outdoor, as part of a move to streamline the company in the face of the current advertising downturn. Score Outdoor has been badly affected by the worsening economic climate with profits falling by almost £2m over the last year and according to… Continue reading SRH Tipped To Sell Outdoor Assets

1.2 billion text messages were sent in the UK during October this year, an increase of almost 50% on the same period last year, according to the latest figures from the Mobile Data Association (MDA), and growth is expected to continue.Speaking at the New Media Age Congress, Mike Short, chairman of the MDA, confirmed that… Continue reading Text Messaging Booming, Says MDA

The PPA has reported good news for print media, as new figures from ACNielsen MMS show that magazines have increased their share of main media adspend year on year. The figures show that in the year to September 2000 the magazine industry’s share was 15.6%, while in the year to September 2001 it was up… Continue reading Magazines Benefit In Media Slowdown

ITN, news provider for ITV, Channel 4 and Channel 5, has confirmed that up to 133 jobs may be lost during the roll out of its new digital technology. The cut ITN was forced to make in the value of its contract with ITV when challenged by a rival bid from the Channel 3 News… Continue reading ITN Confirms Raft Of Job Cuts