The RAB and ISBA have launched an interactive guide to help brands get the most out of their radio advertising campaigns.The “Advertiser’s Guide To Radio” will be available free on the RAB and ISBA websites from today. The guide contains advice on a number of issues including; how to identify a clear strategic role for… Continue reading RAB And ISBA Launch Interactive Ad Guide
The future of the Sunday Business has been secured after the the paper’s owners signed a three-year refinancing deal with the Press Association (PA).The deal will see the newspaper, which has failed to find either a buyer or the funds to back a management buyout, move into the PA’s offices and relaunch as a streamlined… Continue reading Sunday Business Averts Closure
Translucis has appointed former CIA new business director, Ian Davis, as executive media director of its plasma screen network.In the newly created role, Davis will be responsible for driving commercial advertising revenue and raising awareness of opportunities to use the company’s Magnetic-branded plasma screens in bars and clubs. He will report to global CEO of… Continue reading Translucis Appoints Executive Media Director
At a time when the media industry is jittery about the prospect of recession- either in advertising or in general- the British Society of Magazine Editors (BSME)has honoured those among their number who are still delivering when it comes to newsstand sales.At its awards presentation last night, the editor honoured for Launch of the Year… Continue reading Editors Honoured In BSME Awards
Scottish Radio Holdings (SRH) is reportedly looking to sell its outdoor division, Score Outdoor, as part of a move to streamline the company in the face of the current advertising downturn.Score Outdoor has been badly affected by the worsening economic climate with profits falling by almost £2m over the last year and according to a… Continue reading SRH Tipped To Sell Outdoor Assets
Media stocks jumped yesterday after the Government outlined measures to deregulate media ownership laws. Jazz FM was the best performer in yesterday’s media market with stock climbing 10.53% to finish at £1.36˝, an increase of 13p on the previous day.BSkyB saw shares rise 4.68% to close at £8.50 in what was one of the most… Continue reading Sharewatch
In yesterday’s consultation document on media ownership, Culture Secretary Tessa Jowell inferred that the 20% rule which currently governs cross media ownership may remain and may yet be extended to cover all media markets.Driven by the belief that “the existing media ownership rules are outdated, inconsistent and not flexible enough to respond to the rapid… Continue reading Jowell Says Cross Media Rules May Remain
European online retail spending will rise by 160% year on year this Christmas season, reaching a value of ₏4.1 billion, according to a new report from Forrester Research. Just under a quarter of all European online sales for the year will take place in December. The UK leads the way, with consumers accounting for 34%… Continue reading European Online Retail To Reach E4.1bn This Christmas
The National Magazine Company (Natmags) has found a buyer for Focus, the monthly science magazine that it was planning to close.Bristol based company, Origin, which publishes ten home-interest consumer titles and 14 customer magazines for clients such as HMV and Waterstones, has agreed to buy the magazine. Commenting on the deal, Natmags’ deputy managing director,… Continue reading Natmags Finds Buyer For Focus
Over 50% of companies that currently advertise on the internet plan to increase their online ad budget over the next year, according to a new study published today by ISBA. The study, conducted by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Advertisers To Build Investment In Online Campaigns
