Multi-channel viewing has grown dramatically over the past five years achieving 20% of viewing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV
The first figures from the new BARB system will not be available until 15 January, leaving the increasingly numbers-fixated TV industry without ratings data for the opening weeks of 2002. Overnight ratings for the first couple of days of the year were due for release yesterday, but were suspended before BARB admitted that further diagnostic… Continue reading BARB Data Suspended Until 15 January
Pearson is increasing the cover price of the Financial Times from 90p to £1 after announcing that profits at the FT Group for 2001 are expected to be down 40% on 2000.Circulation of the Financial Times has been healthy over the last two years in comparison to the national newspaper market as a whole (see… Continue reading Pearson Increases FT Cover Price
Casino-on-net.com moved up from third place to become the most popular online advertiser during November. The site gained exposure among 5511,000 individual at-home internet users throughout the month and commanded a 37.4% digital reach. Dell.com slipped from the top spot in October to become the fourth most popular online advertiser during November. The site was… Continue reading New Media Round-Up
Multi-channel viewing has grown dramatically over the past five years acheiving 20% of veiwing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV
The Competition Commission has today raised concerns about the acquisition by Johnston Press of eight local newspaper titles published by Trinity Mirror across the East Midlands.The Commission has raised a number of issues in its letter to the two parties, including the question of whether there is sufficient competition in the publishing areas to meet… Continue reading Regulator Questions Johnston’s Latest Acquisition
Freeserve has launched the second TV ad campaign in its “Freedom Of The Internet” promotion to raise the profile of its online and offline brand.Freeserve’s managing director Keith Hawkins, said: “This is the second TV ad execution in Freeserve’s campaign, which is extremely powerful for consumers. Our last campaign was a huge success and we… Continue reading Freeserve Unveils New TV Ad Campaign
A study of research from AC Nielsen and the Condé Nast Reader Survey suggests that magazines are undervalued in the media mix, as the medium’s share of influence is not reflected in its share of adspend, despite the 1.2% year on year increase seen in the 12 months to September 2001.The research from Condé Nast… Continue reading Mags May Be Undervalued In Media Mix
The Competition Commission has today raised concerns about the acquisition by Johnston Press of eight local newspaper titles published by Trinity Mirror across the East Midlands. The Commission has raised a number of issues in its letter to the two parties, including the question of whether there is sufficient competition in the publishing areas to… Continue reading Regulator Questions Johnston’s Latest Acquisition
IPC’s teen title Mizz has relaunched this week with a new look, including added features and design elements including a bold colour palette and modern typefaces, clearer signposting and covers reflecting the magazine’s emphasis on teen lifestyle.New editor Sharon Cristal commented: “We’ve increased the level of reader interaction, making our reader the star from cover… Continue reading Mizz Revamped As Market Gets Crowded
