50% of UK adults who have digital TV are unaware that they can use their TV remote control handsets to access interactive services or buy products, according to a report from research and advisory firm Gartner.The report shows that of the total UK digital subscribers who knew they had access to interactive services, over 40%… Continue reading Digital Viewers Slow To Interact
Channel 5 has confirmed that its programming budget for 2002 will be increased by around £5m to £149m, up from £144.2m in 2001.Last year, stakeholders RTL and United Business Media (UBM) went to court over UBM’s reluctance to grant an increase to the 2001 budget, which began the year at £141.6m. In the end the… Continue reading Channel 5 Programming Budget Increased
The commercial radio industry has signed John Peel as the new “voice” of DAB digital radio. The signing sees the continuation of marketing efforts to raise the profile of the platform.The Digital Radio Development Bureau’s (DRDB) marketing director, Mike Spencer, said: “The last months of 2001 were very positive for digital radio. The announcement of… Continue reading DRDB Signs John Peel For Marketing Campaign
Jazz FM is launching a bid to acquire London News Radio (LNR), which owns the London-based stations LBC and News Direct, the group confirmed this afternoon following press speculation. In the statement Jazz FM confirmed that it has “an interest in acquiring LNR and has made an indicative initial offer.” The bid is believed to… Continue reading Jazz FM Makes Acquisition Approach To London News Radio
Scottish Radio Holdings’ (SRH) like-for-like advertising revenues for the first three months of the new financial year (October to December) were slightly down year on year, according to the company’s AGM, which took place this morning. The decline reflects the “continuing reduced level of advertising revenue which the media sector as a whole is witnessing,”… Continue reading Scottish Radio Revenues Dip As National Ads Remain Down
Cable company, NTL, and one of its largest shareholders, France Telecom, are in talks with AOL Time Warner, Liberty Media and Microsoft about further investment in the group, according to a report in today’s Financial Times. The paper says that NTL and France Telecom have also spoken to French media group Vivendi Universal, but that… Continue reading NTL In Talks For Further Investment, Says FT
Telewest was the best performer in yesterday’s media market with shares climbing 7.46% to close at 54p. The increase followed market speculation that the cable operator was considering a merger with NTL.At the other end of the scale Granada saw stock fall 4.62% yesterday to finish at £1.29, after reports claimed that ITV1’s adult audience… Continue reading Sharewatch
The findings of the IPA Census for last year suggests that difficult times for the media industry is resulting in agencies employing a smaller number of people. The organisation has announced that its 2001 Census will report a figure of 14,000 people employed in 209 member agencies. This is a 4% decrease on the total… Continue reading IPA Census Counts Less Employees Than Forecast
ShopFront Media has secured a three-month deal with Unilever Bestfoods to promote its Peperami brand in newsagents, grocery stores and off-licences in the north of England.The deal will see the animated Peperami character from Unilever’s TV campaign appear on 200 backlit Adsites in the Yorkshire and Tyne Tees area. ShopFront’s sister company, Sure Field Marketing,… Continue reading ShopFront Secures Meaty Deal
An SMS campaign to drive visitors to the Sony MiniDisc website has achieved an 18% response rate. The campaign, devised by mobile marketing company 12snap, was part of an £80,000 marketing campaign to promote the manufacturer’s range of PC compatible MiniDisc hi-fi systemsThe campaign involved contacting 80,000 people from 12snap’s database of 8.5 million mobile… Continue reading SMS Campaign Gets 18% Response Rate
