Total UK advertising expenditure is set to fall slightly next year, by 1.0% to £9.6 billion, according to the latest growth forecasts from Media Planning Group (MPG), compiled last month. Whilst this is still negative growth, it represents a palpable slowing of decline, from the 7.6% fall expected by the close of 2001. These figures… Continue reading Media Planning Ad Forecasts For 2001 And 2002 Are At The Low End
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The number of online advertisers in the UK increased 3% month on month during October, to 2,710, according to LemonAd’s latest online advertising barometer figures. The figures also showed that the number of campaigns was up 1% to 5,370, although the number of adverts slipped 0.1% to 12,932.The sector split remained more or less the… Continue reading Online Advertising Shows October Growth
The decline in the cost of advertising is set to continue in 2002, although the rate will slow, according to a new report from Media Planning Group (MPG). The report looks at the broader advertising market picture (see Forecasts), as well as covering predictions for the individual media sectors. Advertising growth MPG’s forecasts for advertising… Continue reading Media Planning Group 2002 Forecasts By Medium
The Independent Television Commission (ITC) has announced two senior appointments, effective immediately. Chris Banatvala has been appointed head of factual programmes and Vena Raffle has been made head of advertising standards.Raffle’s new position will entail managing a team of advertising standards and advertising complaints officers, taking responsibility for handling complaint responses and ensuring that the… Continue reading ITC Makes Senior Appointments
The number of online advertisers in the UK increased by 3% month on month during October, to 2,710, according to LemonAd‘s latest online advertising barometer figures. The figures also show that the number of campaigns rose 1% to 5,370, although the number of actual adverts remained virtually unchanged – down just 0.1% to 12,932. The… Continue reading UK Online Advertising Shows Slight Growth In October
Natmags’ She magazine is to be relaunched in February, refocusing on the 30+ age group and dealing with more emotional issues such as relationships, family and friends. The revamp has been put together by Eve Cameron, who took on the role of editor at the magazine after exchanging her position as editor of health and… Continue reading She Goes Back To The Thirties
Tim Bleakley has been appointed head of broadcast sales at Emap Advertising. The appointment comes after Bleakley, the founder and managing director of Impact, the Wireless Group’s national sales house, made a sudden departure from TalkSPORT sales last month (see Bleakley Quits Impact).Dave King, managing director of Emap Advertising, said: “I have known Tim for… Continue reading TalkSPORT’s Bleakley Goes To Emap Advertising
365 Corporation, which has recently joined its web content operation with Chrysalis-owned Rivals.net, with the possible loss of around 60 jobs (see New Media Round-Up), has announced that it has closed its Television365 division on 1 December and will concentrate more on its voice services from now on.The announcement was made as 365 released interim… Continue reading 365 Closes TV Division; Rivals Launches E-Newsletter
The best performance in yesterday’s media market came from Carlton, which saw shares rise 4.65% to finish at £2.25, after releasing stronger than forecast full year figures and announcing a more aggressive target for cost cuts (see Carlton Losses Mount As More Jobs Go).Granada, which released its end of year results last week revealing losses… Continue reading Sharewatch
Regional newspaper publisher, Johnston Press, has announced the purchase of Days Out UK, a travel database and guidebook publishing company. Days Out manages a database of UK visitor attractions and special events which will provide a valuable complement to Johnston’s regional newspaper and on-line publishing activities, the company says. Its principal publication is Days Out… Continue reading Johnston Press Acquires Events Database Company
