London Taxi Promotions (LTP) has launched two regional advertising packages and plans to unveil a new “Message Taxi” format next spring.The regional “double door” packages will run in Manchester and Birmingham for the next three months and will be offered at discount prices to generate interest in the medium ahead of the launch of the… Continue reading London Taxi Promotions Launches Regional Packages
The Newspaper Society (NS), which represents the interests of the UK’s regional and local press, has hit out against the consultation on media ownership rules published by the Government this week (see Jowell Says Cross Media Rules May Remain), claiming it lacks understanding and threatens to increase regulatory burdens.David Newell, director of the NS, said:… Continue reading NS Lashes Out At Government Paper
Those involved in truck advertising are among the few people to greet news of worsening motorway congestion with enthusiasm. With conventional billboards banned from motorways, until recently the only way of reaching motorway travelers with posters was at service stations. Truck advertising provides a roughly 96-sheet equivalent space that sits alongside people in traffic jams,… Continue reading Feature: Ads On The Road
Granada , which releases end of year financial results today, was the best performer in yesterday’s media market. Shares were up 2.07% to finish at £1.48, an increase of 3p on the previous day. Carlton fared less well with stock falling 3.39% to close at £2.28, in what was the worst media performance of the day.Daily… Continue reading Sharewatch
The RAB and ISBA have launched an interactive guide to help brands get the most out of their radio advertising campaigns.The “Advertiser’s Guide To Radio” will be available free on the RAB and ISBA websites from today. The guide contains advice on a number of issues including; how to identify a clear strategic role for… Continue reading RAB And ISBA Launch Interactive Ad Guide
The future of the Sunday Business has been secured after the the paper’s owners signed a three-year refinancing deal with the Press Association (PA).The deal will see the newspaper, which has failed to find either a buyer or the funds to back a management buyout, move into the PA’s offices and relaunch as a streamlined… Continue reading Sunday Business Averts Closure
Jack Myers today reiterated his forecasts for 2002 ad spending saying that “the economic indicators that we study do not look as positive [as other analysts might suggest]”. Myers forecasts that the best-case scenario for ad spending in 2002 is an overall decline of 1.7% and that worst-case sees ad spend falling by 7.4%. Most… Continue reading Myers Restates “Pessimistic” Ad Forecasts
The uptake of interactive TV (iTV) in the UK will be driven by innovative programming, according to Mike Bloxam, CEO of Netpoll.Speaking at the New Media Age Congress recently, Bloxam said that it could take up to ten years to educate consumers to the potential of iTV unless programme makers start producing engaging interactive programmes.With… Continue reading Programming Will Drive iTV Uptake
Granada released its preliminary end of year results this morning revealing losses of £185 million for the year and admitting that more jobs would have to go. In addition to the widespread downturn in the advertising market, Granada faces mounting losses at ITV Digital. Losses at Granada’s digital media division, which includes ITV Digital, rose… Continue reading ITV Digital Losses Weigh Heavy On Granada
David Liddiment, ITV’s director of channels, admitted to the serious threat that BBC1’s recent rating successes are posing to ITV1 at yesterday’s launch of the winter schedule.Liddiment spoke out against the BBC’s populist approach at this year’s GEITF McTaggart lecture (see GEITF 2001 MacTaggart Lecture). At the time he claimed to be worried for the… Continue reading ITV Admits BBC Threat At Schedule Launch
