Translucis has appointed former CIA new business director, Ian Davis, as executive media director of its plasma screen network.In the newly created role, Davis will be responsible for driving commercial advertising revenue and raising awareness of opportunities to use the company’s Magnetic-branded plasma screens in bars and clubs. He will report to global CEO of… Continue reading Translucis Appoints Executive Media Director
At a time when the media industry is jittery about the prospect of recession- either in advertising or in general- the British Society of Magazine Editors (BSME)has honoured those among their number who are still delivering when it comes to newsstand sales.At its awards presentation last night, the editor honoured for Launch of the Year… Continue reading Editors Honoured In BSME Awards
Scottish Radio Holdings (SRH) is reportedly looking to sell its outdoor division, Score Outdoor, as part of a move to streamline the company in the face of the current advertising downturn.Score Outdoor has been badly affected by the worsening economic climate with profits falling by almost £2m over the last year and according to a… Continue reading SRH Tipped To Sell Outdoor Assets
Chrysalis Group and 365 Corporation are to merge their internet content business into a newly-created company in order to cut costs and move closer to profitability, the two groups have announced this morning. Chrysalis operates the Rivals.net sports content website and 365 Corp produces a number of sports-related sites such as Football365 and Cricket365. The… Continue reading Chrysalis And 365 Merge Sports Website Businesses
ITV signed a deal with BSkyB last week securing carriage of ITV’s channels on BSkyB‘s digital platform (see Digital Truce For ITV And Sky). ITV partners, Carlton and Granada, saw shares fall in week on week analysis, the former was down 6.96% to finish at £2.30ž, a loss of 17źp on the week before, while… Continue reading Sharewatch
In today’s consultation document on media ownership, culture secretary Tessa Jowell inferred that the 20% rule which currently governs cross media ownership may remain and may yet be extended to cover all media markets. Driven by the belief that “the existing media ownership rules are outdated, inconsistent and not flexible enough to respond to the… Continue reading Cross Media Ownership Rules To Stay, Says Jowell
There’s no getting away from it: Sport and TV need each other. But how have a load of men in silky shorts chasing a ball managed bring a whole digital TV platform to its knees? Or should that be, how has the success or lack thereof of a marketing campaign based around a knitted monkey… Continue reading NewsLine Column: TV’s Own Goal
A last minute rush by advertisers to buy television airtime is currently taking place in the US, as marketers attempt to make the most of improving consumer confidence and spending predictions with pre-Christmas promotions. According to an analysis by Jack Myers Report, advertisers are off-loading remaining budget that had previously been put on the side… Continue reading US Marketers Push Up Pre-Christmas Spend, But New Year Outlook Remains Gloomy
Over 50% of companies that currently advertise on the internet plan to increase their online advertising budget over the next year, according to a new study published today by ISBA.The study, carried out by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Investment In Online Advertising Set To Grow
Digital radio receivers will be available for less than £100 by the middle of next year, according to radio operator GWR Group. The company’s Digital One subsidiary has developed the technology in partnership with Imagination Technologies. The new processor chips, especially designed to bring down the cost of digital radios, will be available in a… Continue reading Radio Companies Push Cheap Digital Receivers
