Telewest’s director of customer marketing, Chris Pilling, who led the creation of the Telewest Broadband consumer brand (see Telewest Announces Rebrand), has left the company after less than two years.Pilling, who joined the cable company in March 2000 from British Airways, where he was general manager for marketing, is not thought to have another job… Continue reading Telewest Loses Customer Marketing Director
BBC.co.uk was the top online TV advertiser during November gaining exposure among 1,082,000 individual at-home internet and commanding a 7.3% reach of the total UK internet universe. ITV.com made it into second place in November gaining exposure among 680,000 unique users and achieving a 4.6% digital reach. The online presence of ITV1’s key rating winner… Continue reading New Media Round-Up
The topic of the first MRG meeting of 2002, held last night, was the National Census that took place last year. The UK-wide survey will already have had some impact on the advertising industry, thanks to the use of a variety of media to promote the “Count Me In” message the ONS adopted to persuade… Continue reading MRG Evening Meeting: The National Census
AOL Time Warner has struck what could be the biggest global cross-media marketing deal in history with the world’s largest advertiser Unilever.The three-year multi-million dollar deal will see AOL market Unilever’s range of consumer brands including Dove, Slim Fast, Ragu and Vaseline across its on-air, online and print properties in the US and Europe. Cross-platform… Continue reading AOL And Unilever Strike Global Cross-Media Deal
Commercial radio has recorded its highest ever share of the display advertising market, according to the Advertising Association’s latest Quarterly Survey of Advertising Expenditure.The survey shows that in the third quarter of 2001, from July to September, commercial radio accounted for 6.8% of display advertising revenue. This figure means that the commercial radio industry’s share… Continue reading Brands Turned On By Radio Advertising
According to new research by IDC, by the end of 2001, 10 million landlines were replaced by wireless, primarily by consumers choosing a wireless service over installing an additional access line at home. Displacement of landline services is expected to accelerate even more in 2002, resulting in an additional 10 million access lines replaced by… Continue reading Wireless Growth Continues Apace
According to the Yankee Group, 7% of Internet users chose not to access the internet from home, despite owning PCs. The primary reason, given by 72% of respondents, for not having internet access in households with incomes of less than $25,000 per year was that access is too expensive. Other reasons included already having access… Continue reading Internet Use At Work Favoured Over Home, Says Yankee Group
colspan=”6″>Global Advertising Growth Forecasts
Carat has usurped Zenith Media’s position at the top of the league of UK buying agencies, pulling Zenith from the number one spot for the first time in ten years. According to 2001 full year billings figures from ACNielsen MMS, Carat’s aggregated billings shot up 9.7% year on year to reach £569.3 million. Zenith’s fell… Continue reading Carat Knocks Zenith From Top Of UK Media Agency League
The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine. Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’… Continue reading US Kids Would Keep The Internet Over TV, Finds Survey
