Media agencies may have to act more as consultants for advertisers and focus less on activating campaigns, a new ISBA white paper suggests.
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The Post Office is set to award its consolidated media planning and buying account to Carat after a protracted pitch process.
A three-year study of £2.2 billion of media investment across 46 brands in eight sectors has proven the effectiveness of OOH, according to Kinetic Worldwide
The OmniGov team at Manning Gottlieb OMD will reveal key insights into the UK Government’s Covid-19 tiering system radio campaign at The Future of Audio next week.
HELLO! partnership adds 14 million monthly readers to The Ozone Project
Ipsos More has unveiled its first data release since being appointed by UKOM to deliver measurement for publisher websites.
Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.
Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.
The All In Report’s findings has recommended three key action areas to make the sector more diverse and inclusive.
It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool