More Industry News articles

Biggam reflects on the challenges of the past year, the industry’s lack of socio-economic diversity, and the power of good old fashioned positivity

Television advertising helps brands to be perceived as more popular and successful, according to research commissioned by Thinkbox

ABC has resumed releasing public circulation figures for UK newsbrands for first time since the nation went into lockdown, and unsurprisingly, circulation has dropped significantly across the board.

Social platforms including Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content.

Comscore has partnered with Samba TV to harness ACR-based viewing insights from Smart TVs to demonstrate ad exposure and match that against business outcomes like purchase behaviour.

Baumann tells Mediatel News her thoughts on Brexit, adapting to Covid, diversity, and why she thinks digital beats big broadcast campaigns right now.

The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.

Nationwide is the first brand to take advantage of a new service to help brands and agencies reach more diverse audiences currently being missed by many campaigns.

Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.

The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.