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The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture of agencies and brands.

The case could provide a roadmap for other lawsuits against Google or in other regulatory investigations like that of the UK’s CMA.

Facebook is being investigated by antitrust regulators in the UK and the European Union over whether the social media behemoth’s use of customer data for online advertising is anticompetitive. This morning, the UK’s Competition & Markets Authority announced it is investigating whether Facebook has “gained an unfair advantage over competitors in providing services for online classified… Continue reading Facebook faces antitrust probes in UK and EU

Johnson & Johnson, Dentsu and IPG Mediabrands have joined ISBA’s ambitious cross-media measurement initiative board as funding partners

Digital advertising is a major contributor to carbon emissions around the world.

Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.

The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites

Industry body for commercial radio will reveal the summer opportunities awaiting advertisers at The Future of Audio on 24 June as the themes and first wave of speakers from the conference are announced. The themes and first wave of speakers for The Future of Audio – the thought leadership event for the audio advertising industry… Continue reading Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio

Media companies should offer employees therapy to help them cope with the high-stress environment of returning back to the office, Mediatel’s Future of Diversity conference was told today. Jamie Klingler, MD at professional development platform Incite and a founding member of the Reclaim These Streets activist group, warned that therapy and mental-health support services are “not… Continue reading ‘More mental-health support needed’ as WFH end in sight