The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
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Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio’s response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.
Starcom UK’s managing director, Nadine Young, has been promoted to the role of UK chief executive, replacing Mark Howley.
Mediatel has today announced that the IPA’s TouchPoints survey data is now available within its new Consumer Surveys app.
The IPA’s research director Belinda Beeftink looks at the impact lockdown has had on the lives, daily habits and media consumption of young people.
The Climate Action Working Group, established by the Advertising Association (AA) in partnership with ISBA and the IPA, has launched a new industry standard for climate-friendly advertising production in the UK.
ITV has launched Studio 55 Ventures – a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.
Veriça Djurdjevic, CEO of media agency PHD UK, has been hired by Channel 4 as its first chief revenue officer.
Contextually targeted impressions cost almost a third less than cookie-based, behaviourally targeted impressions, a new study has found.
More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.